Summary
Overview
Work History
Education
Skills
Additional Information
Affiliations
Languages
References
Timeline
Generic

Meral Kazmi

A marketer that loves to ideate, create and celebrate.
Karachi

Summary

Seasoned creative services manager proficient in training, motivating and overseeing creative professionals, whilst constantly striving to grow and create some memorable stories for brands.

Overview

8
8
years of professional experience

Work History

Creative Manager

H & S Connect
08.2022 - Current
  • Designing and presenting creative pitches alongside team
  • Created presentations outlining campaign plans and strategies for clients and stakeholders
  • Created detailed timelines for the execution of each event
  • Collaborated with marketing teams to create promotional materials for events
  • Resolved any issues that arose during the course of an event in a timely manner
  • Served as primary contact person responsible for responding to inquiries about events
  • Provided support to attendees before, during, and after the event as needed

Creative Lead

Viral Edge
04.2023 - 12.2023
  • Manage IMC campaigns, from ideation to execution
  • Developed creative strategies to drive engagement, brand awareness and customer loyalty
  • Conducted research on industry trends and best practices for design projects
  • Presented concepts and ideas to internal teams and external clients
  • Created briefs and provided feedback to ensure that designs met requirements
  • Clients include RB Pakistan (Dettol), Reckitt MENA (Finish & Vanish), PepsiCo and Oreo

Senior Creative Manager

East River Digital
10.2021 - 10.2022
  • Created presentations outlining campaign plans and strategies for clients and stakeholders
  • Translated marketing objectives into creative strategies, designs and plans
  • Generated attractive, engaging, and creative content
  • Researched competitive landscape to ensure unique positioning within the marketplace
  • Designing and presenting creative pitches alongside team
  • Clients: Phillip Morris Pakistan, Mothercare, CBL and Butterfly Pakistan

Creative Strategist

Smart IS Pakistan
10.2020 - 10.2021
  • Searched competitive landscape to determine how to create unique, differentiated product within marketplace
  • Created effective messaging, positioning, and segmentation plans for advertising campaigns
  • Coordinated with external agencies or vendors to execute marketing initiatives successfully
  • Developed creative strategies for launching new products and services to target markets
  • Formulated basic layout design or presentation approach and specified style, animation and graphics details

Creative Designer

TrulyKomal Cosmetics
04.2020 - 09.2020
  • Took ideas and transformed into exceptional designs for use by merchandising department to promote sales
  • Designed logos, product packages and marketing materials for businesses
  • Developed designs for webpages, brochures, logos, advertisements and other media
  • Optimized websites by integrating multimedia content such as audio, video or animation into the design layout
  • Researched market trends and located target audiences to increase revenue and company scope

Creative Designer

3 Restaurant Chains
01.2020 - 03.2020
  • Transformed ideas into creatives for use by merchandising department to promote sales, as well as for social media content and calendars
  • Researched market trends and competitor activities to create innovative design solutions
  • Integrated customer feedback into designs to ensure they meet customer expectations
  • Developed original illustrations to accompany copywriting content when needed

Associate Creative Manager

Digitz
07.2017 - 04.2018
  • Reviewed existing designs to identify areas for improvement
  • Edited images, videos, and audio files for various projects
  • Researched industry trends to ensure all creative materials stayed current and relevant
  • Brainstormed ideas for new campaigns or marketing initiatives
  • Assisted in the development of creative concepts and strategies
  • Clients: Coca-Cola (Sprite, Coke, Fanta, Cappy), Hobnob

Intern

MD Productions
06.2016 - 07.2016
  • Supported various program activities, assisting with administrative tasks
  • Maintained positive working relationship with fellow staff and management
  • Worked closely with producers to review scripts and provide input on potential changes or improvements
  • Attended shoots as needed to assist with setup and various activities

Education

BACHELORS OF MEDIA SCIENCES -

SZABIST
01.2020

A' LEVELS -

Nixor College
01.2013

Skills

  • Copywriting
  • Campaign Development
  • Strategy & Critical Thinking
  • Presentation Design
  • Team Management
  • Design Skills
  • Content Creation
  • Social Media Management
  • Storyboarding
  • Brand Development
  • Photography
  • Videography
  • Editing
  • Project Management
  • Advertising Campaigns
  • Art Direction
  • Video Editing
  • Concept Development
  • Creative Direction
  • Social Media Strategy

Additional Information

Acting, Meditation and yoga, Animal care, Arts - painting, drawing, sketching, Video games, Music, Have acted in minor roles in local shows, movies and student films, Enjoy volunteer work; currently work with rescue animals alongside family, Level 2 reiki healer

Affiliations

  • Cooking
  • Arts and crafts
  • Volunteer work
  • Meditation and yoga

Languages

English
First Language
Urdu
Intermediate (B1)
B1

References

References available upon request.

Timeline

Creative Lead

Viral Edge
04.2023 - 12.2023

Creative Manager

H & S Connect
08.2022 - Current

Senior Creative Manager

East River Digital
10.2021 - 10.2022

Creative Strategist

Smart IS Pakistan
10.2020 - 10.2021

Creative Designer

TrulyKomal Cosmetics
04.2020 - 09.2020

Creative Designer

3 Restaurant Chains
01.2020 - 03.2020

Associate Creative Manager

Digitz
07.2017 - 04.2018

Intern

MD Productions
06.2016 - 07.2016

BACHELORS OF MEDIA SCIENCES -

SZABIST

A' LEVELS -

Nixor College

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Meral KazmiA marketer that loves to ideate, create and celebrate.