Dynamic marketing strategist with over 10 years of experience driving account-based marketing initiatives for Fortune 500 clients. Expert in leveraging cutting-edge analytics tools and marketing platforms to deliver data-driven campaigns that consistently exceed ROI targets. Proven track record of fostering global client relationships, optimizing cross-channel performance, and leading high-impact teams across diverse industries. Skilled in translating complex data into actionable insights, significantly increasing brand awareness, client revenue, and marketing efficiency.
Overview
13
13
years of professional experience
2011
2011
years of post-secondary education
Work History
Senior Client Engagement Manager (Global)
MSIGHTS
11.2021 - Current
Serve as a strategic liaison between financial services and other industry clients, vendor partners, and internal teams to ensure seamless execution of account-based marketing initiatives across agile sprints, fostering strong relationships and driving client satisfaction
Act as a key intermediary between vendors and clients to streamline lead generation efforts and integrate crucial information into client CRM systems, driving business growth
Manage the execution of comprehensive data analysis, research, and quality assurance to maintain data integrity, resolve issues, and generate actionable insights for tailored, industry-focused services marketing campaigns
Envision and execute sophisticated reporting dashboards highlighting key marketing performance indicators, aligning with specific client needs in their industry sector
Lead cross-functional discussions with technology and operations teams to drive project development and innovation in account-based marketing strategies
Orchestrate global collaboration efforts across multiple time zones, ensuring cohesive execution of marketing plans for international accounts
Provide comprehensive support, training, and operational guidance to client users and vendor partners, ensuring optimal utilization of marketing tools and platforms
Utilize advanced communication techniques through various channels to nurture value-based relationships with clients and stakeholders across several industries
Spearhead the onboarding process for new team members, instilling best practices in account-based marketing and strategic relationship management
Prepare and present quarterly reviews to shareholders, demonstrating marketing initiatives' return on investment (ROI) and their impact on financial services account growth
Various Professional Development and Personal Activities
Professional Sabbatical
06.2020 - 10.2021
Dedicated time to expanding expertise in account-based marketing and data analytics through online certifications and professional development courses, ensuring readiness to return to a fast-paced marketing environment with enhanced skills.
Focused on strengthening leadership and strategic thinking by participating in industry webinars, workshops, and professional networking events, building connections and staying updated on emerging trends in digital marketing and CRM strategies.
Engaged in personal growth activities, including volunteer work with local community organizations to develop marketing strategies for small businesses, further honing skills in campaign design, data-driven decision-making, and content creation.
Completed advanced training in data analytics tools, including Google Analytics, HubSpot, and Tableau, which enhanced the ability to interpret data and drive actionable insights for future professional endeavors.
Explored the latest advancements in CRM platforms and marketing automation, ensuring a deeper understanding of technological advancements to better serve clients upon re-entering the workforce.
Contractor
CBRE
11.2019 - 05.2020
Delivered tailored environmental land evaluation reports for financial services and other industry clients, leveraging advanced data analysis to identify potential environmental risks and provide strategic recommendations to mitigate impact.
Collaborated with cross-functional teams to align client needs with regulatory and environmental requirements, ensuring accurate and actionable insights that supported high-level decision-making.
Played a key role in optimizing reporting processes by integrating innovative data-driven tools, reducing turnaround time for reports by 20% and improving data accuracy.
Acted as the primary point of contact between CBRE and key clients, ensuring seamless communication and coordination for the development of high-impact reports, which contributed to improved client satisfaction and retention.
Supported client decision-making through comprehensive research on environmental regulations and trends, helping clients n
Strategic Video Investment Analytics Team Lead
Publicis Groupe Media: Spark Foundry
04.2012 - 07.2019
Spearheaded cross-platform marketing strategies for three Fortune 500 clients with budgets ranging from $135 million to $1.5 billion, including USAA, Honda Motor Corp, and Sprint, resulting in an average 25% increase in brand awareness and 12% growth in client revenue
Led and orchestrated high-stake negotiations for strategic innovative, data-driven marketing investments, raising brand awareness and driving client growth resulting in a 25% increase in media efficiency and a 30% enhancement in targeted reach across key demographics
Conducted in-depth market research and trend analysis, translating insights into actionable strategies that informed media investment decisions, leading to a 16% uplift in conversion rates
Developed and implemented a comprehensive post-campaign KPI reporting framework, providing clients with actionable insights that drove a 17% improvement in marketing performance year-over-year
Played a pivotal role in talent development as a key member of the New Hire Interview Committee, designing and implementing programs that accelerated the professional growth of Associates
Education
Bachelor of Science - Business Administration
Sacred Heart University, John F. Welch College of Business