Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Professional Development & Certifications
Timeline
Generic

Megan O'Shea

Marketing Strategist
Tampa

Summary

Dynamic marketing strategist with over 10 years of experience driving account-based marketing initiatives for Fortune 500 clients. Expert in leveraging cutting-edge analytics tools and marketing platforms to deliver data-driven campaigns that consistently exceed ROI targets. Proven track record of fostering global client relationships, optimizing cross-channel performance, and leading high-impact teams across diverse industries. Skilled in translating complex data into actionable insights, significantly increasing brand awareness, client revenue, and marketing efficiency.

Overview

13
13
years of professional experience
2011
2011
years of post-secondary education

Work History

Senior Client Engagement Manager (Global)

MSIGHTS
11.2021 - Current
  • Serve as a strategic liaison between financial services and other industry clients, vendor partners, and internal teams to ensure seamless execution of account-based marketing initiatives across agile sprints, fostering strong relationships and driving client satisfaction
  • Act as a key intermediary between vendors and clients to streamline lead generation efforts and integrate crucial information into client CRM systems, driving business growth
  • Manage the execution of comprehensive data analysis, research, and quality assurance to maintain data integrity, resolve issues, and generate actionable insights for tailored, industry-focused services marketing campaigns
  • Envision and execute sophisticated reporting dashboards highlighting key marketing performance indicators, aligning with specific client needs in their industry sector
  • Lead cross-functional discussions with technology and operations teams to drive project development and innovation in account-based marketing strategies
  • Orchestrate global collaboration efforts across multiple time zones, ensuring cohesive execution of marketing plans for international accounts
  • Provide comprehensive support, training, and operational guidance to client users and vendor partners, ensuring optimal utilization of marketing tools and platforms
  • Utilize advanced communication techniques through various channels to nurture value-based relationships with clients and stakeholders across several industries
  • Spearhead the onboarding process for new team members, instilling best practices in account-based marketing and strategic relationship management
  • Prepare and present quarterly reviews to shareholders, demonstrating marketing initiatives' return on investment (ROI) and their impact on financial services account growth

Various Professional Development and Personal Activities

Professional Sabbatical
06.2020 - 10.2021
  • Dedicated time to expanding expertise in account-based marketing and data analytics through online certifications and professional development courses, ensuring readiness to return to a fast-paced marketing environment with enhanced skills.
  • Focused on strengthening leadership and strategic thinking by participating in industry webinars, workshops, and professional networking events, building connections and staying updated on emerging trends in digital marketing and CRM strategies.
  • Engaged in personal growth activities, including volunteer work with local community organizations to develop marketing strategies for small businesses, further honing skills in campaign design, data-driven decision-making, and content creation.
  • Completed advanced training in data analytics tools, including Google Analytics, HubSpot, and Tableau, which enhanced the ability to interpret data and drive actionable insights for future professional endeavors.
  • Explored the latest advancements in CRM platforms and marketing automation, ensuring a deeper understanding of technological advancements to better serve clients upon re-entering the workforce.

Contractor

CBRE
11.2019 - 05.2020
  • Delivered tailored environmental land evaluation reports for financial services and other industry clients, leveraging advanced data analysis to identify potential environmental risks and provide strategic recommendations to mitigate impact.
  • Collaborated with cross-functional teams to align client needs with regulatory and environmental requirements, ensuring accurate and actionable insights that supported high-level decision-making.
  • Played a key role in optimizing reporting processes by integrating innovative data-driven tools, reducing turnaround time for reports by 20% and improving data accuracy.
  • Acted as the primary point of contact between CBRE and key clients, ensuring seamless communication and coordination for the development of high-impact reports, which contributed to improved client satisfaction and retention.

Supported client decision-making through comprehensive research on environmental regulations and trends, helping clients n

Strategic Video Investment Analytics Team Lead

Publicis Groupe Media: Spark Foundry
04.2012 - 07.2019
  • Spearheaded cross-platform marketing strategies for three Fortune 500 clients with budgets ranging from $135 million to $1.5 billion, including USAA, Honda Motor Corp, and Sprint, resulting in an average 25% increase in brand awareness and 12% growth in client revenue
  • Led and orchestrated high-stake negotiations for strategic innovative, data-driven marketing investments, raising brand awareness and driving client growth resulting in a 25% increase in media efficiency and a 30% enhancement in targeted reach across key demographics
  • Conducted in-depth market research and trend analysis, translating insights into actionable strategies that informed media investment decisions, leading to a 16% uplift in conversion rates
  • Developed and implemented a comprehensive post-campaign KPI reporting framework, providing clients with actionable insights that drove a 17% improvement in marketing performance year-over-year
  • Played a pivotal role in talent development as a key member of the New Hire Interview Committee, designing and implementing programs that accelerated the professional growth of Associates

Education

Bachelor of Science - Business Administration

Sacred Heart University, John F. Welch College of Business
Fairfield, CT

Skills

  • AI/Generative AI

  • ChatGPT 4

  • Perplexity AI

  • Prompt Engineering

  • Analytics

  • Tableau

  • Power BI

  • Google Analytics

  • Content Management

  • Adobe Experience Manager

  • CRM Systems

  • Salesforce

  • Microsoft Dynamics 365

  • Customer Experience

  • Intercom

  • Financial Services Tools

  • Bloomberg Terminal

  • Intent-Based Marketing

  • Integrate

  • 6sense

  • Marketing Automation

  • Marketo

  • Marketing Channels

  • LinkedIn

  • Twitter

  • YouTube

  • Instagram

  • TikTok

  • Marketing Platforms

  • Salesforce Marketing Cloud

  • Adobe Experience Cloud

  • HubSpot

  • Prisma

  • DV360

  • CM360

  • Project Management

  • Asana

  • Jira

  • Wrike

  • SEO/SEM

  • SA360

  • Microsoft Bing

  • Social Media

  • Meta

  • Video Conferencing

  • Google Meet

  • Teams

  • Zoom

Accomplishments

  • Quarterly Client Success Recognition Award, MSIGHTS, Q1, Q2, Q3 2024
  • Highest Achievement Recipient, Dale Carnegie, 06/01/24
  • Welch List Award Recipient, Sacred Heart University, 05/01/11

Professional Development & Certifications

  • DALE CARNEGIE, Charlotte, NC, Dale Carnegie Course, 06/01/24
  • VANDERBILT UNIVERSITY, Prompt Engineering with Chat GPT, 09/01/23
  • GOOGLE, Professional Data Analytics, 08/01/21
  • TONY ROBBINS, GLOBAL LOCATIONS, Mastery University and Leadership Academy, 09/01/19

Timeline

Senior Client Engagement Manager (Global)

MSIGHTS
11.2021 - Current

Various Professional Development and Personal Activities

Professional Sabbatical
06.2020 - 10.2021

Contractor

CBRE
11.2019 - 05.2020

Strategic Video Investment Analytics Team Lead

Publicis Groupe Media: Spark Foundry
04.2012 - 07.2019

Bachelor of Science - Business Administration

Sacred Heart University, John F. Welch College of Business
Megan O'SheaMarketing Strategist