Media Buyer
Publicis Media
4 2022 - Current
- Creating annual media strategies for traditional (TV, radio and print) media for all Nestle Dairy, Waters, Nutrition and Beverages brands
- Catered to and managed traditional media for Nestle brands with TV campaign planning and execution
- Served as the client's primary source of media data pertaining to pre/post campaign numbers on TV i.e., viewership trends and competition
- Presented plans, monthly media reviews and half yearly and annual media strategy
- Processed, cross-checked and analyzed data through third-party and agency data
- (DNA/Media Monitors/Kantar) Became a key coordinator with TV and Radio point-of-contacts for campaign execution, negotiations and creative integrations/executions) Tracked and analyzed campaigns for Nestle's Nutrition and Beverages Categories for campaign optimization, reporting, providing insights and take aways on future campaigns
- Managed and kept track of all purchase orders and estimates to maintain JCCs for billing
- Worked collaboratively with internal teams to devise innovative, cross-channel executions under tight deadlines such as MilkPak Cream, MilkPak UHT, Nestle Pure Life, Nestle Milo, Everyday, Cerelac (Nature Selection/Essentials/Parents Range) and Fruita Vitals (Feel Alive/Sparkling/Sparkling Apple) media campaign launches
- Worked closely with the data analytics team in order to create an optimizer for Nestle media campaigns.
