Mazia Taufiq
Lahore
Summary
A recent Media Studies graduate with a major in Advertising, eager to explore opportunities related to my field of interest. I have strong English writing and speaking skills along with a solid understanding of social media marketing. I am looking for a role where I can further develop my skills, improve my strengths, and grow in a supportive and learning-oriented environment.
Overview
7
7
years of professional experience
6051
6051
years of post-secondary education
1
1
Certification
Work History
Social Media Manager
Soutech Solutions
Karachi
06.2025 - 02.2026
- Manage social media presence (Facebook, Instagram, LinkedIn) for a US-based ebooks brand
- Create engaging and creative copy for posts, captions, and campaigns
- Oversee daily page management, content scheduling, and audience engagement
- Plan and execute ad strategies to drive reach, engagement, and conversions
Social Media Expert
Nanosoft Technologies
Karachi
01.2024 - 04.2024
- Responsible to curate and brainstorm content strategies for In-house brands & International client brands.
- Create client case studies for website section of company's brand.
- Curate landing pages layouts and content section wise for in house brands.
- Coordinating with design team for finalizing social media content.
- Participate in company's activities & events for planning and execution of events with HR team.
Social Media Marketing Executive
SourceCode IT Company
Karachi
01.2023 - 11.2023
- Handling the company's business pages on various social media platforms
- Handling International clients and their social media business profiles
- Proposing ad strategy and Marketing strategies for the company and clients
- Designing proposals, and quotes for client pitches
- Creating and maintaining content calendars of the company's brands and clientele with unique and brand-focused content strategy
- Copywriting of all social media captions and posts
- Working with team members including designers and Marketing Specialists to develop strategy- based content per client/company demand.
- Created and published quality original content on selected social media networks to communicate company message.
- Collaborated with marketing team to coordinate social media advertising campaigns to achieve unified marketing strategy.
- Marketed products and services at tradeshows and promotional events.
Marketing Executive
CIS Software House
Karachi
12.2021 - 12.2022
- Handle all social media platforms including Facebook, Instagram & LinkedIn for social media clients
- Maintaining and creating social content calendars for clients with diverse and audience-driven
- Marketing Strategies and promotional creative copies
- Experience in B2B Marketing in social events and expos
- Good knowledge of Software Products Marketing and client dealing
- Regular follow-up with clients for approvals/suggestions/ goals alignment regarding ads and social media postings
- Providing client service to existing clients
- Brainstorming sessions with team members including Graphic Designers, content writers, and Digital
- Marketing strategists for brand building and strategy building
- Knows how to design graphics and presentations on Canva and has basic handling experience with
- Photoshop and Illustrator
- Designing and composing Social Media Marketing proposals for potential clients
- Practicing and Implementing an attractive sales pitch and meeting process for potential clients.
Client Relations Specialist
Ibex TRG Group
Karachi
03.2021 - 12.2021
- Keeping day-to-day customer support active and providing resolutions to complaints
- Keeping up with International clients from (Hong Kong, the Philippines, and Malaysia) via mediums like Email, call, and Chat support
- Handled Salesforce Software for interaction and Pandacare #Resolved Rider issues for our client, foodpanda.
- Exceeded company productivity standards on consistent basis.
- Helped customers open accounts, make deposits, update information and carry out range of routine actions.
Customer Support Specialist
Daraz Online Shopping
Karachi
08.2019 - 12.2019
- Provided online live support to customers via Live Chat and Email medium
- Got hands-on experience in using Salesforce and Xspace software for community management and live support
- Took engagement in Daraz's biggest sale of the year "11.11" (Gayara Gayara) for enormous order fulfillment, customer dealing, order flow, and other assistance via teamwork
- Took part in small-scale Daraz sale campaigns and managed order flow, customer support, and order fulfillment accordingly.
Education
Bachelor of Science - Mass Communication/Media Studies
Iqra University
A Level Certification - Engineering (Pre-Engineering)
Private
KarachiO Level Certification - Engineering (Pre-Engineering)
Beaconhouse School System
KarachiSkills
- Online Reputation Management (ORM)
- Content/ Editorial Calendars
- Social Media Strategy
- Social Media Campaigns
- Google AdWords
- Google Search Campaigns
- Design on Canva, Adobe Illustrator, Photoshop
- Copywriting, Editing and Review
- Website blogs
- Landing page content curation
- Meta Ads
- Reels shoot, edit & publishing
- Consumer Behavior Research
- Client relationship management
- B2B marketing strategy
- Marketing proposal design
- Marketing team collaboration
- Event management
Affiliations
- Participated in an all-in-one exhibition ITCN Asia Expo' 2022, that consisted of 800+ companies, 1500 Global brands and 100+ startups participating to showcase their products and services to the corporate audience and talented young individuals.
- Represented CIS Pvt Ltd as their Marketing Executive in meetings, client presentations, expos.
- Participated in the launching of Daraz Online Shopping popular "Gayara Gayara 11.11" campaigns.
Certification
LinkedIn Certifications:
- Social Media Marketing: Strategy and Optimization (2020) - LinkedIn
- Content Creation: Strategy and Tools - LinkedIn
- B2B Marketing on LinkedIn
- Lead Generation: Social Media
Timeline
Social Media Manager
Soutech Solutions
06.2025 - 02.2026
Social Media Expert
Nanosoft Technologies
01.2024 - 04.2024
Social Media Marketing Executive
SourceCode IT Company
01.2023 - 11.2023
Marketing Executive
CIS Software House
12.2021 - 12.2022
Client Relations Specialist
Ibex TRG Group
03.2021 - 12.2021
Customer Support Specialist
Daraz Online Shopping
08.2019 - 12.2019
Bachelor of Science - Mass Communication/Media Studies
Iqra University
A Level Certification - Engineering (Pre-Engineering)
Private
O Level Certification - Engineering (Pre-Engineering)
Beaconhouse School System