MASOOMA GARDEZI
Lahore
Summary
Award winning Sales & Marketing Professional with over 5 years of experience driving revenue & volume growth through digital, social & traditional marketing in CPG, Apparel sectors and marketing agency environment.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sales and Marketing Assistant
Condos HQ
08.2024 - 10.2024
- Digital Marketing Campaign Management: Developed and executed digital marketing campaigns for pre-construction projects using HubSpot and Unbounce, including email marketing, automation, and landing page creation.
- CRM Oversight and Coordination: Managed the company's CRM system, ensuring data accuracy and efficiency while facilitating communication and collaboration between teams in Canada and India for ongoing and upcoming campaigns.
- Performance Tracking and Reporting: Created and presented weekly marketing metrics reports to the team, tracking campaign performance and contributing to strategic decision-making, while also exploring enhancements for CRM systems and updating existing contact records.
Sales and Merchandising Executive
MOSAIC North America
05.2024 - 08.2024
- Merchandising Planning & Execution: Plan and execute merchandising strategies, including superior planogram compliance and display building.
- Territory Accounts Leadership: Manage key accounts and territory, fostering positive relationships and ensuring efficient retail coverage.
- Sales, Profit & Net Revenue Achievement: Achieve sales, profit, and net revenue targets through effective negotiation and order management.
HR Associate (CO-OP)
IBX Services
Toronto
02.2024 - 03.2024
- Coordinated end-to-end recruitment processes, including candidate sourcing, interviewing, and onboarding, while ensuring compliance with HR policies and procedures.
- Utilized HRIS for data validation and reporting, generating insights to optimize recruitment strategies and improve hiring efficiency. Provided administrative support, managing documents, and generating reports while maintaining confidentiality. Addressed HR inquiries promptly, demonstrating strong communication skills and professionalism.
Territory Sales Executive
British American Tobacco
01.2021 - 10.2022
- Territory & Key Accounts Leadership: For a territory with 5 key accounts and 3,200 retail outlets, spearheaded sales & key account management to achieve sales & volume targets.
- Customer Relationship Management: Completed daily visits of 15 outlets per day across the territory to engage with customers and in-store teams, nurture relationships and develop sales & revenue achievement plans.
- Annual Sales, Operations & Profitability Planning: Assisted territory & key account managers in annual sales, operations & revenue planning in line with business targets.
- Retail Coverage Planning & Product Availability Optimization: For 30 SKUs, led retail coverage planning to optimize product availability across the whole territory.
- B2B & B2C Integrated Campaigns & Performance Monitoring: For over 20 campaigns, led execution & performance monitoring of B2B/B2C integrated marketing campaigns and provided feedback to brand teams on opportunities.
- Market Hygiene, Pricing, Shelf & Display Positioning: Collaborated with in-store teams and customers to ensure pricing, shelf & display positioning, and drive sales targets.
- Merchandising Planning & POSM Deployment: Worked with brand & category teams to implement merchandising & POSM deployment plans according to brand guidelines and best practices.
Account Specialist, Digital & E-Commerce
Shopistan
11.2020 - 01.2021
- Website & E-Commerce Store Development: For 5 brands across apparel & fashion category, worked with clients & development teams to launch websites & Shopify e-commerce stores ensuring brand consistency, product & pricing accuracy.
- Content & Events Calendar Management: Led content & event calendars development for website & e-commerce stores in coordination with clients' brand teams.
- Campaign Performance Monitoring & Analytics: Monitored campaign performance and identified areas of opportunity to enhance conversions & ROI for each client campaign.
- E-Commerce Order Fulfillment Monitoring: Enhanced customer experience by working with client fulfillment teams ensuring orders are processed and delivered accurately and on time.
Marketing Specialist
Kohinoor Maple Leaf Group
08.2018 - 07.2019
- B2B Marketing Campaigns: Planned, strategized, and executed marketing campaigns for retailers and distributors throughout Pakistan to drive sales & volume growth.
- Marketing Events Management: Planned & executed more than 10 events including sales conference, retailer dinners and engagement events to enhance retailer & distributor engagement and drive performance-based incentives.
- Sales Volume & Outreach Growth: Contributed and supported process improvements to increase Wall Coat sales by 87.5% (from 400 tons to 750 tons) and retailer count by 12% (from 3,000 to 3,360).
Education
Graduate Certificate - Human Resource Management
Sheridan College
Mississauga, Canada01-2024
Bachelor of Business Administration - Marketing
Lahore School of Economics
Lahore, Pakistan01-2018
Skills
- Territory & Key Account Management
- Sales & Profitability Planning
- Trade Marketing & Consumer Promotions
- GTM & New Product Launches
- Merchandising, POSM & Retail Execution
- CRM Management & Data Analysis
- B2B/B2C Campaigns & Email Marketing
- Project Management & Cross-Functional Coordination
Certification
Google Digital Marketing & E-Commerce Certification
Accomplishments
Won 2 awards for a new category launch by delivering the top sales and volume growth in the territory
Timeline
Sales and Marketing Assistant
Condos HQ
08.2024 - 10.2024
Sales and Merchandising Executive
MOSAIC North America
05.2024 - 08.2024
HR Associate (CO-OP)
IBX Services
02.2024 - 03.2024
Territory Sales Executive
British American Tobacco
01.2021 - 10.2022
Account Specialist, Digital & E-Commerce
Shopistan
11.2020 - 01.2021
Marketing Specialist
Kohinoor Maple Leaf Group
08.2018 - 07.2019
Graduate Certificate - Human Resource Management
Sheridan College
Bachelor of Business Administration - Marketing
Lahore School of Economics