Maryam Jan
Senior Media Planner
Lahore
Summary
Performance-driven Media Planner with 3 years of tracking and initiating trends in digital and media distribution. Known for using proven statistical analysis to rapidly and reliably identify content for acquisition. Eager to increase advertising appeal and profit potential generation of media content.
Overview
2
2
years of professional experience
3
3
Certifications
Work History
Senior Media Planner
Wavemaker
4 2024
- Successfully managing and rolling out across multiple channels for all wavemaker clients like L'oreal, BYD & IFFCO
- Led teams at Lotte Kolson and BYD, winning both accounts due to our AI-infused strategy
- Applied analytics and insight to digital data for local markets to improve performance
- Spearheaded marketing campaigns with a focus on offline and online content production
- Activated Programmatic buys for Red Bull, executing almost $11000, showcasing my ability to create and execute effective large scale advertising campaigns.
Media Planner
Wavemaker
2023.03 - 2024.03
- Played a pivotal role in the L'Oréal pitch and secured a PKR 900Mn portfolio
- Planned and executed the launch campaign of Elvive Hyaluron Moisture Shampoo in the Pakistani market
- Accountable for client digital business, ensuring delivery of the client digital roadmap
- Implemented Claravine in the Pakistani market for Loreal, streamlining data management and improving marketing campaign efficiency.
Assistant Media Planner
Wavemaker
2022.02 - 2023.02
- Managed corporate clients and handled their media planning and annual strategies
- Created and maintained media plan flowcharts and media buy authorizations based on clients' various initiatives
- Assisted on competitors' activity monitoring and competitive analysis and prepared monthly updates on industry trends
- Strategic planning and handling digital portfolio of PKR 300 million
- Achieved the highest sale volume for Pakistan's leading apparel brand Nishat Linen in their sale campaigns
- Involved in managing and implementing prospective pitches.
Education
BBA (Hons) - Marketing and Finance
Lahore School of Economics
Lahore, PakistanICS Physics - undefined
Kinnaird College for Women
Lahore, PakistanSkills
Strategic Thinking
Analytical Thinking
Critical Thinking
Campaign Management
Competitive Analysis
Target Audience Identification
Media Buying
Programmatic Buying
Certification
Digital Guru Expert
Timeline
Media Planner
Wavemaker
2023.03 - 2024.03
Assistant Media Planner
Wavemaker
2022.02 - 2023.02
Senior Media Planner
Wavemaker
4 2024
BBA (Hons) - Marketing and Finance
Lahore School of Economics
ICS Physics - undefined
Kinnaird College for Women
Digital Guru Expert
Digital Guru Module II
Google August 2022
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