Maryam Arshad
Lahore
Summary
A dedicated and results-driven SEO specialist with over six years of experience delivering measurable growth for clients across different industries. Skilled in improving online visibility through on-page optimization, technical fixes, and off-page strategies such as link building and outreach campaigns. Experienced in keyword research, competitor and market analysis, and creating content strategies that increase traffic, leads, and conversions. Known for a hands-on approach, clear communication, and strong problem-solving skills, I ensure that clients not only see results but also understand the value behind them. Passionate about helping businesses grow online by blending proven SEO practices with creative growth strategies that adapt to changing digital trends.
Overview
7
7
years of professional experience
Work History
SEO Specialist
COALITION TECHNOLOGIES
USA
03.2022 - Current
- Executed comprehensive SEO strategies, defining specific milestones and tracking measurable results to optimize search performance.
- Developed metadata sheets (titles, descriptions, URLs, H1s) to strengthen on-page SEO.
- Optimized images with keyword-rich alt tags and descriptions to improve rankings.
- Identified and fixed technical SEO errors, enhancing crawlability and site performance.
- Monitored Google Search Console and Webmaster Tools stats, resolving indexation issues.
- Performed GA4 analysis to evaluate traffic and user behavior.
- Conducted in-depth keyword research and tracked performance using SEO tools.
- Delivered regular SEO reports, forecasts, and actionable strategy updates.
- Diagnosed ranking drops and implemented targeted improvement strategies.
- Managed competitor and backlink gap analysis using Majestic, Ahrefs, and SEMrush to uncover link-building opportunities and strengthen domain authority.
- Improved local SEO performance by managing business profiles and NAP consistency.
- Collaborated with clients and internal teams to align on project scopes and deliverables.
- Stayed updated with evolving SEO trends, algorithm updates, and best practices.
- Developed and implemented on-page SEO strategies to enhance website visibility and user experience.
- Conducted comprehensive keyword research to identify high-impact opportunities for client websites.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
Outreach Campaign Manager
OUTREACH BEE
Montreal, Canada
10.2019 - 10.2021
- Campaigns handling and direct communication with Clients
- Blog research and data scraping for campaigns.
- Social influencer finding according to the requirements
- Use web-based tools to submit multiple business listings (citations)
- Perform and track outreach through social platforms and email.
- Report to the SEO Manager with successes, progress, and opportunities.
- Content Marketing: Content creation ideas and title suggestions, Guest Blogging, Blogger Outreach, Email Marketing, Link Building
- Achievements: I received the Team Member of the Month award five times.
- Developed and executed integrated marketing campaigns to maximize brand visibility and engagement.
- Analyzed campaign performance metrics to refine strategies and enhance effectiveness.
Education
BSCS - Information Systems Technology
University of the Punjab
Lahore01-2023
Skills
- Ahref tool
- Shopify
- Majento
- Web Researcher
- Google Analytic
- Content Marketing
- Google Tag Manager
- Wordpress
- Keyword Analysis
- MS Office
- Local SEO Optimization
- Blogger Outreaching
- Link Building
- Keyword Researcher
- Data Scraping
- Google Webmaster
- Email Marketing
- Screaming Frog
- Google search console
- SEO reporting
- Backlink analysis
- SEO auditing
- On-page optimization
- Technical SEO
- Internal linking
- URL structure
- Domain authority
- Image optimization
- E-commerce SEO
- Long-tail keywords
- Google my business
- Keyword research
- XML sitemaps
- Competitor analysis
- Canonicalization
- Rich snippets
- Schema markup
- Duplicate content
- Project management
- Teamwork and collaboration
- Multitasking Abilities
- Task prioritization
Languages
Urdu - Native
English - Medium
Punjabi - Medium
Timeline
SEO Specialist
COALITION TECHNOLOGIES
03.2022 - Current
Outreach Campaign Manager
OUTREACH BEE
10.2019 - 10.2021
BSCS - Information Systems Technology
University of the Punjab
Projects
1. SEO Analyst / Digital Marketer Expert For ZAGG.com
(Feb, 2024 - Present)
- Managed competitor and backlink gap analysis using Majestic, Ahrefs, and SEMrush to uncover link-building opportunities and strengthen domain authority.
- Executed off-site SEO campaigns, including PR outreach, guest posting, and company profile building.
- Performed GA4 analysis to track traffic trends, user behavior, and engagement patterns, providing actionable insights.
- Conducted in-depth keyword research with SEMrush, Ahrefs, and WebCEO to identify profitable terms and track SERP rankings.
- Diagnosed ranking drops and implemented targeted recovery strategies to stabilize performance.
- Researched blogs and conducted data scrapaing to identify outreach opportunities for campaigns.
- Researched emerging AI-driven search results (AIO) for client keywords, analyzed performance patterns, and provided actionable suggestions—including E-E-A-T improvements and optimization insights—to strengthen future visibility in Google’s AI-generated results.
- Translated marketing data into clear insights and prepared performance reports to support decision-making and boost campaign efficiency.
- Used Google Tag Manager to manage the setup of tracking and analytics, ensuring that accurate data was collected and reported.
- Analyzed the performance of the campaign and website, locating patterns and opportunities to increase traffic and conversions.
- Worked with internal teams to keep the workflow running smoothly, make sure the data was accurate, and support the overall goals of marketing.
2. SEO Expert/Digital Marketer For Vickie’s Gifts
(Mar, 2023 - Aug 2025)
- Executed a complete SEO strategy covering internal linking, on-site optimization, off-site SEO, and technical audits.
- Implemented internal linking opportunities to improve site structure, crawl depth, and user navigation.
- Led off-site SEO initiatives, including PR blogging, building company profile links, and conducting competitor backlink analysis to identify high-quality opportunities.
- Developed and maintained SEO roadmaps with measurable milestones, ensuring consistent progress toward client goals.
- Created detailed metadata sheets (titles, descriptions, URLs, H1s) and optimized images with keyword-rich alt tags to strengthen on-page SEO.
- Conducted comprehensive technical SEO audits, resolving errors to enhance crawlability, indexation, and site performance.
- Monitored Google Search Console and Webmaster Tools to identify and resolve indexation and performance issues.
- Performed GA4 analysis to track traffic trends, user behavior, and engagement patterns.
- Conducted keyword research using SEMrush, Ahrefs, and WebCEO to target profitable terms and track rankings.
- Delivered regular SEO reports, forecasts, and actionable strategy updates to stakeholders.
- Diagnosed ranking drops and implemented targeted recovery strategies.
- Improved local SEO performance by managing business profile listings and ensuring NAP consistency.
- Collaborated with internal teams and clients to align SEO with broader marketing and business objectives.
- Continuously researched evolving SEO trends, algorithm updates, and best practices to keep strategies future-proof.
Key Achievements:
- Increased website traffic, visibility, and leads by 11% through strategic SEO initiatives.
- Boosted CTR and conversions by 35% via targeted campaigns, CRO analysis, and promotional strategies.
Hobbies
- Reading marketing books Hobbies
- Art & Painting
- Travel Exploration
- Food Exploration
- Music Enthusiast