Maryam Afzaal

Dynamic marketing professional with a proven track record at U&F, leading teams to enhance performance and drive strategic growth. Skilled in digital marketing and content creation, I excel in executing impactful campaigns that elevate brand visibility and engage audiences effectively. Strong communicator and team leader, adept at analyzing market trends to seize opportunities.

• Gold medal in MBA with CGPA 3.9
• Certification, won the Jumpstart Your Business completion

Final project (MBA): Impact of green marketing on customers' purchase intention, empirical research to understand the variables that impact the decision-making of customers

Final Year Project (BBA): Feasibility study for providing air travel services: 'Skyline Aviation' is a project to provide air charter services, including joyrides, in Islamabad

Organizational development and change management: Developed a report on the shift from performance appraisal to performance development in organizations and conducted a study on recruitment, training, compensation, and performance appraisal methodology of Telenor Pakistan

Entrepreneurial project: 'Cinefloat,' a floating cinema in the waters of Rawal Lake, is changing the conventional narrative of cinema with 3D design.

• Running
• Creative Writing
• Travelling
• Cooking

• Vice Head of Marketing department, NASCON (FAST' National Event)
• Coordinator, National Entrepreneurship Conference 2014 held at FAST-NU
• Coordinator, Strategic Management Millennium 2015 held at Islamabad