Mariyam Aslam Bawany

• Led research and optimization efforts for Rayn's internal product, Ekai, enhancing user flows and eliminating friction points. Successfully implemented changes, leading to adoption by major cooperates like easypaisa.
• Spearheaded 50+ in-depth user interviews for multiple international clients, gathering valuable insights to inform product development decisions.
• Initiated regular A/B testing protocols for Deen, Ekai, and YODA's external clients to validate design hypotheses, leading to more effective feature releases.
• Developed a comprehensive research structure and playbook for internal use, establishing clear guidelines and enhancing research efficiency.

• Led market and user research, shaping product strategy for the Creditbook app, Bachat Box, Ordr, and guided personas for Creditbook's flagship project:

a. Streamlined user experience for Creditbook, addressing key pain-points.
b. Analyzed savings behaviors across diverse Pakistani demographics to drive digital adoption.
c. Transformed inventory management practices for retailers, wholesalers, distributors, and manufacturers, enhancing digital experiences.
d. Conducted comprehensive market research, optimizing pricing strategy for Ordr.

e. Conducted in-depth user interviews across various cohorts to identify potential paying customers and design Creditbook’s next major product.

• Designed and executed stakeholder research, conducting 300+ in-depth interviews and contextual observations.
• Conducted dynamic service design and ideation workshops, producing innovative solutions to complex user challenges.
• Organized user meet-up sessions in office, enriching team insights into user behaviors and needs.

• Led perception mapping as a primary objective for Backspace contract work, collaborating closely with an education board. Conducted over 20 in-depth stakeholder interviews to gather research insights, along with a survey garnering 400+ responses.
• Identified critical gaps and areas for improvement through thorough perception mapping within the education board.
• Compiled findings into a comprehensive report, proposing strategic interventions to address identified gaps effectively.

• Conducted in-depth market and competitor analysis for Backspace.
• Led the redesign of the Backspace website, enhancing content and design.

• Pioneered the introduction of 3D LifeCasting in Karachi.
• Produced PR packages for Alkaram Studio's winter campaign in 2019.
• Conducted independent business trips to Lahore and Islamabad to provide specialized services.
• Organized pop-up exhibitions at Crafters Guild in 2014 and 2017.
  

• Gained deep insights into brand dynamics and curated moodboards to establish strong brand images."
• Photographed for 12+ companies, enhancing their visual representation and brand identity.