Summary
Overview
Work History
Education
Skills
Websites
Languages
Certification
Timeline
Generic
Maria Baloch

Maria Baloch

Social Media Expert
Dubai

Summary

Seasoned Social Media Lead with 5+ years of success in creating on-brand marketing content for existing and new social media platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring and management tools.

Overview

6
6
years of professional experience
6
6
years of post-secondary education
1
1
Certification

Work History

Social Media Lead

Moobila
12.2023 - Current
  • Working as a remote freelancer with Moobila, a California-based marketing agency.
  • Handling Moobila’s three Client Profiles as well Company Profile.
    Mainly working on:
    Content Strategy
    Copy Writing
    Meta Ads
    Design Research
    Social Listening
    Community Building & Management
    Email Marketing

Social Media Lead

The Moon Group (Carl Runefelt)
1 2022 - 10.2023
  • Managed two projects as an independent contractor
  • Cryptojobs.com
  • Under The Moon (Influencer Marketing Agency)

(Details are written below for each project)

Social Media Marketing Specialist

CryptoJobs.com
06.2023 - 10.2023
  • Devised SM Marketing Strategy, Insta Marketing Team Management, Generated ROI and Metrics Reports, Copy Writing, Content Editing and Review, SEO Based Blog Writing, Supervised Graphic Designing & Content Writing Team

Social Media Research Specialist

Under The Moon
01.2022 - 06.2023
  • Devised Email + Influencer Marketing Strategies, Conducted research for Email + Influencer Marketing, Creating Email Templates, Conducting Initial Reach-outs to YT Influencers, Team Management, Managed the work through different AI Tools.
  • Onboarded and managed 20+ crypto influencers single-handedly.
  • Devised a contract for Influencers with Legal Team.
  • Devised Outreach Plans and Templates.
  • Sent emails to more than 200+ influencers per day.

Social Media Expert

April & June Digital PVT. LTD
02.2020 - 12.2022
  • Updated content calendars, planned SM strategies on a monthly basis, devised 8 engaging newsletters/month, supervised Graphics Designing Team and Content Writing Team, ran and monitored Meta Ads, published content across social media handles and WordPress for a UAE based client sellanycar.com. I published at least 12-15 blogs per month.
  • I managed April and June's company profile as well.

Fashion Writer

Hustle N Holla
01.2019 - 10.2020
  • Writing Website content, Writing Catchy copies, Writing Product descriptions

Digital Marketing Manager

Sehat.com.pk
07.2019 - 11.2019
  • Responsible for planning, implementing, and monitoring the company's social media strategy; managing daily social media posts; developing social media content plans; communicating with the audience; creating a content calendar; and preparing ROI and Metrics Reports.
  • We managed to bring 100+ orders through our social media platforms (Instagram & Facebook) totaling up to 25% ROI.
  • Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.

Social Media Strategist

YorkLand Real Estate
07.2018 - 07.2019
  • Worked as a content expert and writer for website, copywriting, SEO, and social media content plans.
  • Maintained an up-to-date content calendar that ensured timely deployment of posts aligned with marketing objectives.
  • Managed multiple platforms simultaneously, ensuring cohesive messaging and branding across channels.
  • Analyzed performance metrics, refining strategy based on data-driven insights.

Education

Master's in Political Science -

Bahauddin Zakariya University Multan
Multan, PB
01.2020 - 01.2022

Bachelor's In Arts -

Bahauddin Zakariya University Multan
Multan
01.2015 - 01.2017

Fsc (Pre-Medical) -

The Educators
Chichawatni, PB
01.2013 - 01.2015

Skills

    Graphic Designing

    Social Media Management

    Copywriting

    Meta Ads

    Campaign Management

    Product Photography

    MailChimp Campaigns

    Social Media Calendar

    Social Media Strategies

    Market Analysis

    Google Analytics

    KPI Monitoring

Languages

English
Urdu
Punjabi

Certification

The Fundamentals of Digital Marketing

Timeline

Social Media Lead

Moobila
12.2023 - Current

Social Media Marketing Specialist

CryptoJobs.com
06.2023 - 10.2023

Social Media Research Specialist

Under The Moon
01.2022 - 06.2023

The Fundamentals of Digital Marketing

07-2020

Social Media Expert

April & June Digital PVT. LTD
02.2020 - 12.2022

Master's in Political Science -

Bahauddin Zakariya University Multan
01.2020 - 01.2022

Digital Marketing Manager

Sehat.com.pk
07.2019 - 11.2019

Fashion Writer

Hustle N Holla
01.2019 - 10.2020

Social Media Strategist

YorkLand Real Estate
07.2018 - 07.2019

Bachelor's In Arts -

Bahauddin Zakariya University Multan
01.2015 - 01.2017

Fsc (Pre-Medical) -

The Educators
01.2013 - 01.2015

Social Media Lead

The Moon Group (Carl Runefelt)
1 2022 - 10.2023
Maria BalochSocial Media Expert