Hi, I’m
Maria Amir
Lahore
Overview
9
years of professional experience
9
years of post-secondary education
1
Certification
3
Languages
Work History
7vals/EZO
Content Marketing Specialist
06.2024 - Current
Job overview
- Managed external agency relationships, ensuring timely delivery of high-quality content assets.
- Boosted brand awareness through the development of compelling content campaigns.
- Developed engaging articles for online publications, resulting in increased readership and social media shares. [newsletter article mention by Revenue Marketing Alliance]
- Published author on Revenue Marketing Alliance, SaaS Marketing Alliance.
Healthwire
Content Lead
08.2023 - 03.2024
Job overview
- Implemented editorial guidelines and style guides to ensure consistency and quality across all content channels.
- Managed a team of writers to produce relevant, timely, and informative content for diverse audiences.
- Created targeted content plans tailored to specific customer segments for personalized marketing efforts.
Healthwire
Content Head Editor
01.2021 - 08.2023
Job overview
- Devised and Pitched content strategies [Organic Blog Traffic Boost from 2.2k (Feb 2022) to 455k (Dec 2022)]
- Managed writer's team to deliver accurate and engaging content [Improved Readability and CTR]
- Standardized Content Guidelines for different content formats [Readability improvement from 25 to 48%]
- Created & Executed Editorial Policy [live link: https://healthwire.pk/editorial-policy]
- Revamped B2C Team Processes for Higher Conversions and Asset Management
- Worked with teams of product managers, SaaS team, designers, and marketers to create content for client campaigns
- Audited & formatted content to adhere to industry-specific style guides
- Monitored competitor content to identify areas for improvement in client campaigns
Healthwire
Content Specialist
09.2020 - 01.2021
Job overview
- Created original content with SEO keywords to adhere to Google guidelines for ranking
- Studied and audited content according to Google E.E.A.T
- Analyzed conversion and bounce rates to measure the success of content [tool(s) used; Ahref, SEMRUSH, Google Analytics]
- Strengthened content through proofreading and editing
Healthwire
Content Writer
04.2020 - 08.2020
Job overview
- Wrote web copies and blog [ranking in top 10 positions]
- Created and edited engaging, concise content for company UI/UX and social media platforms customized for company campaign objectives
Dot360, Dynamix, Krypton Company
Freelance Copy Writer
06.2016 - 01.2019
Job overview
Hiram College, Case Western Reserve University
Intern
05.2018 - 07.2018
Job overview
- Learnt, created and worked on water-crisis and climate change legacy projects
- Participated in team projects, demonstrating an ability to work collaboratively and effectively
- Used critical thinking to break down problems, evaluate solutions and make decisions
- Cultivated interpersonal skills by building positive relationships with others
Education
FORMAN CHRISTIAN COLLEGE
BS from BIOTECHNOLOGY
09.2015 - 08.2019
University Overview
LACAS
O & A-LEVEL from GCSE
01.2010 - 01.2015
University Overview
HIRAM COLLEGE, CASE WESTERN RESERVE UNIVERSITY
05.2018 - 07.2018
University Overview
Learnt, created and worked on water-crisis and climatechange legacy projects
Skills
Content strategy development
SEO proficiency
Content management
Copywriting
Content quality assurance
Brand storytelling
Leadership
Team Management
Google analytics
HubSpot
Ahref
SEMRUSH
SEO Surfer
Google Docs
Wordpress
YOAST
Awards
Awards
Best Content Strategist of the Year, 01/2023, HealthwireCertification
HubSpot Marketing Software Certification training
Timeline
HubSpot Marketing Software Certification training
01-2025
Content Marketing Specialist
7vals/EZO
06.2024 - Current
Content Lead
Healthwire
08.2023 - 03.2024
Content Head Editor
Healthwire
01.2021 - 08.2023
Content Specialist
Healthwire
09.2020 - 01.2021
Content Writer
Healthwire
04.2020 - 08.2020
Intern
Hiram College, Case Western Reserve University
05.2018 - 07.2018
HIRAM COLLEGE, CASE WESTERN RESERVE UNIVERSITY
05.2018 - 07.2018
Freelance Copy Writer
Dot360, Dynamix, Krypton Company
06.2016 - 01.2019
FORMAN CHRISTIAN COLLEGE
BS from BIOTECHNOLOGY
09.2015 - 08.2019
LACAS
O & A-LEVEL from GCSE
01.2010 - 01.2015