Overview
Work History
Education
Skills
Awards
Websites
Certification
Timeline
Hi, I’m

Maria Amir

Lahore

Overview

9
years of professional experience
9
years of post-secondary education
1
Certification
3
Languages

Work History

7vals/EZO

Content Marketing Specialist
06.2024 - Current

Job overview

  • Managed external agency relationships, ensuring timely delivery of high-quality content assets.
  • Boosted brand awareness through the development of compelling content campaigns.
  • Developed engaging articles for online publications, resulting in increased readership and social media shares. [newsletter article mention by Revenue Marketing Alliance]
  • Published author on Revenue Marketing Alliance, SaaS Marketing Alliance.

Healthwire

Content Lead
08.2023 - 03.2024

Job overview

  • Implemented editorial guidelines and style guides to ensure consistency and quality across all content channels.
  • Managed a team of writers to produce relevant, timely, and informative content for diverse audiences.
  • Created targeted content plans tailored to specific customer segments for personalized marketing efforts.

Healthwire

Content Head Editor
01.2021 - 08.2023

Job overview

  • Devised and Pitched content strategies [Organic Blog Traffic Boost from 2.2k (Feb 2022) to 455k (Dec 2022)]
  • Managed writer's team to deliver accurate and engaging content [Improved Readability and CTR]
  • Standardized Content Guidelines for different content formats [Readability improvement from 25 to 48%]
  • Created & Executed Editorial Policy [live link: https://healthwire.pk/editorial-policy]
  • Revamped B2C Team Processes for Higher Conversions and Asset Management
  • Worked with teams of product managers, SaaS team, designers, and marketers to create content for client campaigns
  • Audited & formatted content to adhere to industry-specific style guides
  • Monitored competitor content to identify areas for improvement in client campaigns

Healthwire

Content Specialist
09.2020 - 01.2021

Job overview

  • Created original content with SEO keywords to adhere to Google guidelines for ranking
  • Studied and audited content according to Google E.E.A.T
  • Analyzed conversion and bounce rates to measure the success of content [tool(s) used; Ahref, SEMRUSH, Google Analytics]
  • Strengthened content through proofreading and editing

Healthwire

Content Writer
04.2020 - 08.2020

Job overview

  • Wrote web copies and blog [ranking in top 10 positions]
  • Created and edited engaging, concise content for company UI/UX and social media platforms customized for company campaign objectives

Dot360, Dynamix, Krypton Company

Freelance Copy Writer
06.2016 - 01.2019

Job overview

Hiram College, Case Western Reserve University

Intern
05.2018 - 07.2018

Job overview

  • Learnt, created and worked on water-crisis and climate change legacy projects
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively
  • Used critical thinking to break down problems, evaluate solutions and make decisions
  • Cultivated interpersonal skills by building positive relationships with others

Education

FORMAN CHRISTIAN COLLEGE

BS from BIOTECHNOLOGY
09.2015 - 08.2019

University Overview

LACAS

O & A-LEVEL from GCSE
01.2010 - 01.2015

University Overview

HIRAM COLLEGE, CASE WESTERN RESERVE UNIVERSITY

05.2018 - 07.2018

University Overview

Learnt, created and worked on water-crisis and climatechange legacy projects

Skills

Content strategy development

SEO proficiency

Content management

Copywriting

Content quality assurance

Brand storytelling

Leadership

Team Management

Google analytics

HubSpot

Ahref

SEMRUSH

SEO Surfer

Google Docs

Wordpress

YOAST

Awards

Awards
Best Content Strategist of the Year, 01/2023, Healthwire

Certification

HubSpot Marketing Software Certification training

Timeline

HubSpot Marketing Software Certification training

01-2025
Content Marketing Specialist
7vals/EZO
06.2024 - Current
Content Lead
Healthwire
08.2023 - 03.2024
Content Head Editor
Healthwire
01.2021 - 08.2023
Content Specialist
Healthwire
09.2020 - 01.2021
Content Writer
Healthwire
04.2020 - 08.2020
Intern
Hiram College, Case Western Reserve University
05.2018 - 07.2018
HIRAM COLLEGE, CASE WESTERN RESERVE UNIVERSITY
05.2018 - 07.2018
Freelance Copy Writer
Dot360, Dynamix, Krypton Company
06.2016 - 01.2019
FORMAN CHRISTIAN COLLEGE
BS from BIOTECHNOLOGY
09.2015 - 08.2019
LACAS
O & A-LEVEL from GCSE
01.2010 - 01.2015
Maria Amir