Hi, I’m
Maria Amir
Lahore
Overview
9
years of professional experience
9
years of post-secondary education
1
Certification
3
Languages
Work History
7vals/EZO
Content Marketing Specialist
06.2024 - Current
Job overview
- Managed external agency relationships, ensuring timely delivery of high-quality content assets.
- Boosted brand awareness through the development of compelling content campaigns.
- Developed engaging articles for online publications, resulting in increased readership and social media shares. [newsletter article mention by Revenue Marketing Alliance]
- Published author on Revenue Marketing Alliance, SaaS Marketing Alliance.
Healthwire
Content Lead
08.2023 - 03.2024
Job overview
- Implemented editorial guidelines and style guides to ensure consistency and quality across all content channels.
- Managed a team of writers to produce relevant, timely, and informative content for diverse audiences.
- Created targeted content plans tailored to specific customer segments for personalized marketing efforts.
Healthwire
Content Head Editor
01.2021 - 08.2023
Job overview
- Devised and Pitched content strategies [Organic Blog Traffic Boost from 2.2k (Feb 2022) to 455k (Dec 2022)]
- Managed writer's team to deliver accurate and engaging content [Improved Readability and CTR]
- Standardized Content Guidelines for different content formats [Readability improvement from 25 to 48%]
- Created & Executed Editorial Policy [live link: https://healthwire.pk/editorial-policy]
- Revamped B2C Team Processes for Higher Conversions and Asset Management
- Worked with teams of product managers, SaaS team, designers, and marketers to create content for client campaigns
- Audited & formatted content to adhere to industry-specific style guides
- Monitored competitor content to identify areas for improvement in client campaigns
Healthwire
Content Specialist
09.2020 - 01.2021
Job overview
- Created original content with SEO keywords to adhere to Google guidelines for ranking
- Studied and audited content according to Google E.E.A.T
- Analyzed conversion and bounce rates to measure the success of content [tool(s) used; Ahref, SEMRUSH, Google Analytics]
- Strengthened content through proofreading and editing
Healthwire
Content Writer
04.2020 - 08.2020
Job overview
- Wrote web copies and blog [ranking in top 10 positions]
- Created and edited engaging, concise content for company UI/UX and social media platforms customized for company campaign objectives
Dot360, Dynamix, Krypton Company
Freelance Copy Writer
06.2016 - 01.2019
Job overview
Hiram College, Case Western Reserve University
Intern
05.2018 - 07.2018
Job overview
- Learnt, created and worked on water-crisis and climate change legacy projects
- Participated in team projects, demonstrating an ability to work collaboratively and effectively
- Used critical thinking to break down problems, evaluate solutions and make decisions
- Cultivated interpersonal skills by building positive relationships with others
Education
FORMAN CHRISTIAN COLLEGE
BS from BIOTECHNOLOGY
09.2015 - 08.2019
University Overview
LACAS
O & A-LEVEL from GCSE
01.2010 - 01.2015
University Overview
HIRAM COLLEGE, CASE WESTERN RESERVE UNIVERSITY
05.2018 - 07.2018
University Overview
Learnt, created and worked on water-crisis and climatechange legacy projects
Skills
Content strategy development
Awards
Awards
Best Content Strategist of the Year, 01/2023, HealthwireCertification
HubSpot Marketing Software Certification training
Timeline
HubSpot Marketing Software Certification training
01-2025
Content Marketing Specialist
7vals/EZO
06.2024 - Current
Content Lead
Healthwire
08.2023 - 03.2024
Content Head Editor
Healthwire
01.2021 - 08.2023
Content Specialist
Healthwire
09.2020 - 01.2021
Content Writer
Healthwire
04.2020 - 08.2020
Intern
Hiram College, Case Western Reserve University
05.2018 - 07.2018
HIRAM COLLEGE, CASE WESTERN RESERVE UNIVERSITY
05.2018 - 07.2018
Freelance Copy Writer
Dot360, Dynamix, Krypton Company
06.2016 - 01.2019
FORMAN CHRISTIAN COLLEGE
BS from BIOTECHNOLOGY
09.2015 - 08.2019
LACAS
O & A-LEVEL from GCSE
01.2010 - 01.2015
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