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Maria Amir
Lahore
Summary
Results-driven Copywriter offering 5 plus years of client-focused service, project management, and business-generating content production. Skilled professional with core strengths in leadership and goal alignment across teams and external agencies. Proficient at cultivating and retaining key client relationships and business partnerships.
Overview
8
8
years of professional experience
9
9
years of post-secondary education
3
3
Languages
Work History
Content Lead
Healthwire
05.2023 - Current
- Generated increased consumer interest with persuasive and targeted marketing campaigns.
- Collaborated closely with stakeholders to ensure alignment of messaging strategy and overall marketing objectives.
- Researched and Worked on Website Design prototypes, landing pages, UI/UX experience to deliver compelling web-copies and CTAs.
- Increased conversion rates by crafting compelling calls-to-action within advertisement copy.
- Stakeholder Management – Cultivated an inclusive & challenging growth opportunity for team
- Strategize and build multiple Content Strategies to maximize organic growth
Content Head Editor
Healthwire
01.2022 - 05.2023
- Devised and Pitched content strategies [Organic Blog Traffic Boost from 2.2k (Feb 2022) to 455k (Dec 2022)]
- Managed writer's team to deliver accurate and engaging content [Improved Readability and CTR]
- Standardized Content Guidelines for different content formats [Readability improvement from 25 to 48%]
- Created & Executed Editorial Policy [live link: https://healthwire.pk/editorial-policy]
- Revamped B2C Team Processes for Higher Conversions and Asset Management
- Worked with teams of product managers, SaaS team, designers, and marketers to create content for client campaigns
- Audited & formatted content to adhere to industry-specific style guides
- Monitored competitor content to identify areas for improvement in client campaigns.
Content Specialist
Healthwire
09.2020 - 01.2021
- Created original content with SEO keywords to adhere to Google Guidelines for ranking [ more than1000 transactional keywords in top 3 positions]
- Studied and audited content according to Google E.E.A.T
- Analyzed conversion and bounce rates to measure the success of content [tool(s) used; Ahref, SEMRUSH, Google Analytics]
- Strengthened content through proofreading and editing.
Content Writer
Healthwire
04.2020 - 08.2020
- Wrote web copies, email copies, ad-copies and blog [ranking in top 10 positions & HARO live links]
- Created and edited engaging, concise content for company UI/UX and social media platforms customized for company campaign objectives.
Freelance Copy Writer
Dot360, Dynamix, Krypton Company
06.2016 - 01.2019
Intern
HIRAM COLLEGE, CASE WESTERN RESERVE UNIVERSITY
05.2018 - 07.2018
- Learnt, created and worked on water-crisis and climate-change legacy projects
- Participated in team projects, demonstrating an ability to work collaboratively and effectively
- Demonstrated strong organizational and time management skills while managing multiple projects
- Used critical thinking to break down problems, evaluate solutions and make decisions
- Cultivated interpersonal skills by building positive relationships with others.
Education
BS (BIOTECHNOLOGY) -
FORMAN CHRISTIAN COLLEGE
09.2015 - 05.2019
O & A-LEVEL (GCSE) - undefined
LACAS
01.2010 - 04.2015
Skills
SEO content strategy
Content writing
Content marketing
Copywriting
Content optimization
Strategic content planning
Sales copy
Email campaigns
Social Media Copywriting
Brand Messaging
Advertising Copy
Visual storytelling
Persona Research/Mockup Writing
Content quality assurance
Leadership
Software
Semrush
Ahref
Grammarly
Surfer SEO
Yoast
Wordpress
Accomplishments
- Best Content Strategist Year 2022 [Healthwire]
Timeline
Content Lead
Healthwire
05.2023 - Current
Content Head Editor
Healthwire
01.2022 - 05.2023
Content Specialist
Healthwire
09.2020 - 01.2021
Content Writer
Healthwire
04.2020 - 08.2020
Intern
HIRAM COLLEGE, CASE WESTERN RESERVE UNIVERSITY
05.2018 - 07.2018
Freelance Copy Writer
Dot360, Dynamix, Krypton Company
06.2016 - 01.2019
BS (BIOTECHNOLOGY) -
FORMAN CHRISTIAN COLLEGE
09.2015 - 05.2019
O & A-LEVEL (GCSE) - undefined
LACAS
01.2010 - 04.2015