Mansoor A. Khan

Key Responsibilities:

• Strategic Planning & Execution: Create and execute a comprehensive marketing/sales strategy that covers geographical regions within that sector.
• Campaign Management: Management of End-to-End development, execution and monitoring of national outdoor advertising campaigns in accordance with goals set by clients and market needs.
• Team Leadership: Supervision and guidance of the team of marketing and sales specialists, engaging in creativity and striving for excellence.
• Client Relationship Management: Develop and manage relationships with the most important clients and make sure their needs are met and their expectations exceeded.
• Market Analysis & Expansion: Conduct market studies to detect business trends, market threats, and opportunities for strategic growth; spear head movement into new geographies and new markets.
• Budget Management: Planning and administrating expenditure budgets for marketing and sales activities to achieve best use of the funds invested.
• Vendor Negotiations: Lead discussions about and sign documents that bind the company with vendors, media owners and others for the sake of efficiency of the advertising campaigns.
• Performance Monitoring & Reporting: Collating, evaluation and presentation of campaign results in terms of their most relevant metrics, prepared in report forms and presented to main stakeholders.

Key Responsibilities:

• Spearhead Nationwide Strategies: Craft and execute visionary marketing and sales strategies to dominate the outdoor advertising landscape across Pakistan.
• Innovative Campaign Leadership: Lead the design and rollout of groundbreaking campaigns, ensuring maximum market penetration and brand impact.
• Client Partnership Excellence: Forge and nurture strategic relationships with high-profile clients, driving sustained revenue growth and brand loyalty.
• Market Expansion & Dominance: Identify and capitalize on emerging opportunities, expanding the company’s footprint in untapped regions.
• Resource Optimization: Strategically manage budgets and resources to ensure superior ROI and campaign effectiveness.
• Performance & Compliance Oversight: Monitor, analyze, and optimize campaign performance while maintaining rigorous adherence to industry standards and regulations.

Key Responsibilities:

Key Responsibilities:

Responsible for nationwide media buying, including securing prime billboard locations that align with client objectives and budgets. Expertly negotiate and purchase ad space to maximize visibility and impact, ensuring optimal placement across key markets. Collaborate with clients to understand requirements and forecast campaign success, aligning media strategy with precise budget allocations. Execute campaigns with a focus on ROI, monitoring performance, and making data-driven adjustments for continuous improvement.