Manahil Mansoor

• Managed acquisition, coach, instructor, and production teams
• Turned around business from 70% loss to 40% within 5.5 months through major cost optimizations and lean team management
• Introduced premium pivot and bootcamps which were successful from day 1, selling out 6 slots within 6 months
• Optimized scheduling to ensure maximum attendance even during slow months like Ramzan
• Opened classes to the world and brought in external instructors to work on the platform
• Worked with product team to reduce human dependency and expand via technology for sustainable growth
• Worked with marketing team to generate quick content and open new lead avenues like TikTok, Instagram, and Facebook
• Optimized digital marketing with limited budgets, reducing CAC from 15k to 5400 in 6 months

• Built and developed a new department from scratch, creating a system for efficient client communication and reporting
• Introduced centralized chat and reporting systems to streamline operations and enhance revenue tracking
• Expanded the coach role to include nutrition, creating a more comprehensive approach to client coaching
• Increased team size from 3 to 10, developing a hierarchy system and implementing comprehensive training programs
• Collaborated closely with the product team to improve relevant product features and support team performance
• Developed client communities for increased engagement, resulting in a 50% boost in positive engagement rates
• Maintained a strong focus on client satisfaction and success, continually refining departmental processes to improve overall outcomes.

· Coordinated and executed daily administrative tasks for the executive team, including scheduling meetings, managing calendars, and handling travel arrangements.

· Created and maintained detailed records and reports to track project progress, budget expenditures, and other key metrics.

· Managed correspondence and communications with internal and external stakeholders, maintaining a high level of professionalism and confidentiality at all times.

· Developed and implemented processes and procedures to streamline operations and improve efficiency, resulting in a 20% reduction in administrative costs.

· Provided administrative support for special projects, including coordinating logistics for events and managing vendor relationships.

· Designed and implemented customized fitness plans for individual clients, incorporating a variety of exercises and training techniques to help them achieve their fitness goals.

· Conducted fitness assessments and provided regular progress updates to clients, tracking their performance and making adjustments as needed.

· Demonstrated proper techniques and provided guidance and feedback to clients to ensure safe and effective workouts.

· Developed and delivered group fitness classes, including strength training and cardio, to a diverse range of participants with varying fitness levels.

· Built strong relationships with clients, providing exceptional customer service and cultivating a positive and motivating environment.

· Developed and implemented digital curricula for partner schools in the city, ensuring alignment with educational standards and best practices.

· Worked closely with school administrators to facilitate successful program implementation and future expansions.

· Established relationships with the Punjab Board of Education and collaborated on designing and implementing programs for government schools.

· Tracked and measured program outcomes, ensuring that graduating students were equipped with the necessary skills to become self-employed and successful in their careers.

· Enabled the underprivileged women enrolled in our program to launch a successful startup, where they work as professional graphic designers for big brand names.

· Managed monthly business worth USD 1.6 million, responsible for primary and secondary volume delivery of the brand portfolio across all channels.

· Ensured delivery of Retail Audit KPIs and Key Distribution KPIs, effectively utilizing trade budgets to achieve visibility and trade program objectives.

· Managed consumer engagement and merchandising operations through brand promoters and merchandisers, ensuring compliance of distributors with PMPKL requirements.

· Led smoker acquisition efforts and developed effective business plans to improve numeric and weighted handling in the area.

· Built and developed high-performing teams, facilitating talent development and team building initiatives.

· Increased distribution of new product launches, including L&M and Parliament, across the entire universe.

· Revalidated census and carried out new routing for salesmen, ensuring an optimized coverage model.

· Developed and implemented business plans to achieve sales volume, numeric handling, brand productivity, and other KPIs, such as call efficiency, strike rate, drop-size, SKU/POS, uptime, and in-call time.

· Developed and executed PMPKL's first-ever non-tobacco retail trade program, Shahi Deluxe, aimed at expanding the company's retail presence.

· Managed the largest retail trade program, Trade King, for PMPKL and assisted the Field Sales Force in executing the program in the field.

· Managed trade incentives for top 35% weighted outlets nationwide and organized annual trade events across the country.

· Provided daily and weekly reporting on all active trade programs to ensure KPIs were met, achieving a compliance rate of 95% nationally.

· Analyzed and presented the effectiveness of trade programs every month to senior management.

· Designed digital marketing solutions as part of the business technologies team, enhancing the company's online presence.

· Collaborated with the commercial team to design a comprehensive, one-stop portal for all outlet information, improving overall efficiency and reducing response time.

· Designed a distributor financial portal to streamline financial reporting and improve communication with business partners.

· Managed the entire budget planning process, including OPEX/CAPEX reporting, for the department.

· Responsible for SAP and SLA management for the department, ensuring all systems were operational and meeting service-level agreements.

· Oversaw monthly audit compliance checks and prepared quarterly reports for business headquarters.

· Solely handled the achievement of ISO 2000 compliance for the department, demonstrating the ability to effectively manage complex projects.