Malaika Saeed
Lahore, Punjab
Summary
Strategic Content Consultant & Digital Executive with 3+ years of cross-industry experience defining, executing, and optimizing content strategies across B2B (Software/QA) and global B2C markets. Proven ability to translate complex mandates into clear, high-impact deliverables while maintaining strict editorial and brand integrity. Expertise in leading freelance and internal teams, driving multi-platform social engagement, and leveraging advanced SEO/optimization techniques for audience growth and strategic business objectives.
Overview
3
3
years of professional experience
Work History
Content Communication Specialist
Kualitatem
03.2024 - Current
- Content Strategy & Production: Managed the end-to-end content lifecycle, including producing, reviewing, and editing high-value technical content (blog posts, articles, web copy) to drive SEO and establish thought leadership.
- Digital Presence Management: Directed and executed all social media strategy across multiple platforms, significantly increasing brand visibility and engagement.
- SEO & Business Listing Management: Maintained and optimized all online business listings (e.g., Google My Business, directories) to ensure accurate brand representation and improve local search visibility.
- Cross-Functional Project Management: Collaborated closely with various project teams to gather case studies and client feedback, directly contributing to the company's quality assurance (QA) success stories and marketing collateral.
- Partnership & Collaboration: Coordinated and managed content collaborations with external companies, leveraging partnerships to expand reach and co-promote services.
- Community Management: Actively managed and fostered the internal/external community on Slack, driving engagement, promoting company culture, and facilitating knowledge sharing.
- Monthly Setup & Operations: Handled essential monthly operational setups/processes for the marketing department (or specific project needs).
- Team Leadership & Management: Led and mentored a team of internal writers and external freelancers, ensuring content quality, adherence to deadlines, and alignment with overall marketing objectives.
Content Specialist
Upwork.com
01.2024 - Current
- Strategic Content Definition & Alignment: Drive the consultation, definition, and expansion of content scope across the organization, ensuring all initiatives (internal and external) are aligned with business objectives.
- Creative Project Direction (e.g., Saturn Society): Lead the creative development and execution of specialized projects with broad, undefined mandates, transforming abstract ideas into concrete content deliverables and communication strategies.
- Cross-Functional Leadership: Serve as the primary content consultant, collaborating with diverse teams and stakeholders to solve complex communication challenges and define content requirements.
- Editorial & Quality Control: Oversee the final quality, consistency, and compliance of all published content, ensuring brand voice integrity across various media and platforms.
- Audience & Strategy: Research and implement strategies that leverage emerging content formats and distribution channels to maximize reach and engagement for global audiences.
Creative Writer
Diginet Global
09.2023 - 02.2024
- Creative Content Development: Served as a Creative Writer for global content initiatives, specializing in short-form, high-impact copy.
- Social Media & Platform Management: Managed content and copy for social media pages and specialized platforms, including developing creative concepts for Snapchat shows.
- Title & Metadata Optimization: Conceptualized, wrote, and extracted compelling titles for streaming show episodes, ensuring maximum click-through rates and discoverability.
- Audience Strategy & Growth: Implemented SEO and keyword strategies tailored for social and digital platforms to effectively track and grow audience engagement metrics.
Senior Content Writer
Firrotech
03.2023 - 02.2024
- Product Copywriting: Developed engaging and persuasive descriptions for various gift box packages, focusing on storytelling to enhance perceived value and drive sales conversions.
- Brand Storytelling: Maintained a consistent brand voice and narrative across all consumer-facing channels (website, email campaigns, and social media).
- Seasonal Campaign Support: Assisted in the development of creative concepts and marketing copy for high-volume seasonal campaigns (e.g., holidays).
Content Writer
Solution Surface
06.2022 - 09.2023
- Completed thorough research into assigned topics.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Formatted content to adhere to industry-specific style guides.
- Proved successful working within tight deadlines and a fast-paced environment.
- Performed keyword research to optimize content for SEO.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
- Helped clients develop website portals and social media pages to promote businesses.
- Devised effective link-building campaigns to increase website authority and visibility.
- Cultivated relationships with search engine providers to gain industry insights and determine prospects.
Education
Bs. Microbiology - Microbiology
Lahore Garrison University
Lahore, Punjab, Pakistan07-2023
Skills
- Strategic Content Planning & Governance: Defining content scope, maintaining brand voice, and managing editorial calendars
- Technical Content Creation: Expertise in QA/Software Testing domain knowledge, B2B content marketing, and thought leadership development
- Digital SEO & Optimization: SEO (On-page/Off-page), Keyword Research, and managing/optimizing digital listings and metadata
- Multi-Platform Social Strategy: Developing and executing multi-platform strategies (including specialized platforms like Snapchat) to maximize digital presence and engagement
- Creative Copywriting: Generating high-impact, short-form copy, product descriptions, campaign storytelling, and optimizing titles for discoverability
- Consultative Leadership: Cross-functional collaboration, stakeholder management, and leading/mentoring both internal and freelance teams
- Community Management: Fostering engagement (eg, Slack communities) and implementing user engagement strategies
- Tool Proficiency: Experienced with CMS (eg, WordPress), SEO Tools (eg, SEMrush), and digital analytics
Timeline
Content Communication Specialist
Kualitatem
03.2024 - Current
Content Specialist
Upwork.com
01.2024 - Current
Creative Writer
Diginet Global
09.2023 - 02.2024
Senior Content Writer
Firrotech
03.2023 - 02.2024
Content Writer
Solution Surface
06.2022 - 09.2023
Bs. Microbiology - Microbiology
Lahore Garrison University