Malaika Nazir

Played a key role in managing CRM systems, sales operations, and business development initiatives, with a focus on pipeline optimization, data-driven insights, and lead generation strategies. Supported both inbound and outbound sales activities while aligning marketing campaigns with sales objectives to drive measurable growth.

• Optimized CRM workflows, dashboards, and automation, boosting efficiency by 25%.
• Conducted sales data analysis & reporting, improving performance by 15% and reducing manual work by 40%.
• Streamlined pipeline management, enabling faster deal closures and stronger lead conversions (+18%).
• Supported outreach campaigns and lead generation, aligning marketing with sales objectives.
• Contributed to business growth planning by identifying key clients and priority service lines.

Results-driven professional experienced in planning and executing data-driven marketing initiatives that boost engagement, increase brand visibility, and align with sales objectives to drive revenue growth. Skilled at analyzing campaign performance, optimizing ROI, and managing budgets for maximum impact.

• Delivered data-driven marketing campaigns, boosting engagement by 35%.
• Researched market trends and customer behaviors to guide strategy.
• Enhanced marketing and sales alignment to drive revenue growth.
• Optimized strategies through performance analysis, improving ROI by 22%.
• Created visually compelling content using Canva to enhance brand storytelling.
• Managed marketing budgets to maximise return on investment.

• Conducted a university-wide alumni survey to gather data on graduates' employment and career progress.
• Contacted thousands of alumni via phone to collect and verify their professional details.
• Created and maintained a structured alumni database for university records and networking purposes.
• Ensured data accuracy and completeness through careful verification and documentation.
• Developed strong communication, research, and data management skills through direct interaction with alumni.
• Assisted in analyzing alumni career data to identify industry trends and opportunities for program improvements.
• Produced detailed reports summarizing alumni feedback and career outcomes to inform university initiatives.

• Gained practical experience in Search Engine Optimization (SEO), focusing on both on-page and off-page strategies.
• Conducted keyword research and competitive analysis to optimize website content and improve search rankings.
• Assisted in link-building efforts to enhance domain authority and organic traffic.
• Worked with Google Analytics and Search Console to track website performance and identify areas for improvement.
• Optimized meta tags, headings, and content structure to align with SEO best practices.
• Contributed to content planning and strategy, ensuring alignment with search intent and user engagement.
• Completed SEO certifications, enhancing knowledge of search algorithms, ranking factors, and technical SEO.
• Collaborated with teams to address technical SEO issues, including site speed, mobile optimization, and indexing.