Majida (Maya) Malik

KNOCCS is a customer experience tool tailored to growing B2B SaaS companies.

- Worked with the product team to conduct discovery for problem identification and solution ideation

-Working with product teams to prioritize scope for PMF version of the product

- Set up of growth and marketing teams

- Building and executing on GTM strategy for the product

- Providing mentorship and coaching for leadership strategies and problem solving across Spursol

• Responsible for development and execution of growth strategy for Oraan's flagship product - Oraan committees
• Setup a lean growth team that works in collaboration with marketing, operations and product teams
• Primarily responsible for optimising end to end growth funnel for Oraan committees
• From 2022 to Q1-2023, Oraan Committees grew by 24% in throughput value, whereas retention of Oraan customers is above 60%
• Leading business development and strategic partnership initiatives that are geared towards growth
• Setup of data and intelligence tools that allow us to track performance of growth initiatives
• Running various experiments to drive customer acquisition, retention and engagement

• Responsible for all teams that sit at various touch points for Oraan customers
• Led a team of 25 individuals that worked in four teams -Operational finance (collections and disbursals), Customer Service, Bookings and Verification
• Hiring and developing roles, responsibilities, SOPs, guides and trainings for the above teams
• Setting up of customer experience journeys and cross collaboration to ensure seamless customer experience
• Implemented strategies to improve collections and disbursal- collections grew by 32%
• Improving turnaround times across all touch points, implementing automated messaging and chatbot flows for faster support
• Successfully executed two company wide data and system migrations
• Working closely with product and tech team to identify customer/internal user needs, providing requirements and releasing to end users

• While the title might suggest something succinct, this was a do-everything time at Oraan
• Worked closely with the founders to identify product market fit for Oraan committees
• Launched Oraan facebook community that allowed us to experiment and test our product
• Today the Oraan community has 16K+ women across pakistan
• Testing and launching the MVP for Oraan committees- From Sept 2019 to March 2020, I ran multiple experiments for user acquisition and experience
• March 2020 onwards - Launched Oraan Committees in the market, developed and tested various partnerships for acquisition
• During this time, I was working across the end to end chain from marketing, growth, verification and payments to understand the intricacies of this product
• Representing Oraan across multiple platforms- TV shows, Radio, activations, panels and workshops
• Jan 2021- Nov 2021- Worked closely with the product and tech team for the existing Oraan App that focuses primarily on Oraan Committees
• In April 2021, launched the new app and successfully migrated the existing user base
• Set Up a small customer support team, enabled them with guides and support tools

• Development and execution of Oraan financial literacy program
• Delivered trainings across schools, universities, vocational training institutes and corporates (Engro, Reckitt, Uber, Bykea, Pakistan cables, Gul Ahmed and many more)
• Worked with the founders on researching and understanding savings behaviour across pakistan, particularly challenges women face in this space

• Company Overview: TAF Foundation, a not-for- profit company that started a Vocational training institute that trains and places marginalized females into sustainable employment
• Managing training faculty and coordinating academic operations of TAFF-VTI
• Coordinating with internal/external stakeholders for effective training and placement of students
• Liaison with industry experts for development/enhancement of trades
• To produce and execute promotional & advertising programs, which includes coordinating with PR and creative agencies for digital, print and social media advertising
• Representing TAFF on various digital media platforms
• Instructor for Legal Empowerment and Soft Skills
• TAF Foundation, a not-for- profit company that started a Vocational training institute that trains and places marginalized females into sustainable employment

• Company Overview: RSPN is the largest development network of Pakistan, with an outreach to over 43 million rural Pakistanis
• Support to Monitoring & Evaluation team for impact assessment on assigned project [PSI-RSPN: Provision of Reproductive Health Services through Social Marketing]
• Conducted and compiled primary research in three districts to highlight case studies
• Highlighted RSPN efforts in achieving SDGs with two published articles: 'Business in Box: A social Innovation to Take SDGs to Every Household' August 17, 2016, Global South Development Magazine, available at http://www.gsdmagazine.org/business-box-social-innovation-take-sdgs-every-household
• 'Development: Thinking outside a box within a box' August 07, 2016 , Dawn, available at https://www.dawn.com/news/1275544
• RSPN is the largest development network of Pakistan, with an outreach to over 43 million rural Pakistanis