Majid Ali
Accounts Growth Manager (Android Apps)
Rawalpindi, Punjab
Summary
Dynamic Account Growth Manager with a proven track record at Hypersoft INC. & 9D Technologies, specializing in App Store Optimization and user acquisition. Expert in driving organic growth through strategic keyword research and campaign performance analysis. Adept at collaborating cross-functionally, leveraging strong analytical skills to enhance app visibility and achieve ROI-positive results.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
Account Growth Manager
Hypersoft INC.
Rawalpindi, Punjab
10.2024 - Current
- Managed and optimized multiple Google Play Console accounts for both new and existing Android apps, ensuring timely and compliant app publishing.
- Led end-to-end App Store Optimization (ASO) strategies including keyword research, metadata optimization, creative asset enhancement, and competitor analysis to improve app visibility and organic growth.
- Executed app publishing workflows including bundle uploads, release management, policy compliance, and update scheduling across various developer accounts.
- Planned and managed user acquisition campaigns across Google Ads (UAC) and Meta Ads (Facebook & Instagram), achieving performance-driven growth and ROI-positive installs.
- Integrated and managed monetization strategies using Google AdMob, Facebook Audience Network, and other third-party ad networks, optimizing for eCPM and ARPU.
- Conducted market research and competitive benchmarking to identify trends and uncover new growth opportunities for mobile apps.
- Collaborated cross-functionally with developers, designers, and marketing teams to enhance product-market fit and ensure successful app launches.
- Analyzed app performance data using Google Play Console, Firebase, and ad platform analytics, creating actionable insights to drive continuous improvement.
ASO Expert
9D Technologies
06.2022 - 10.2024
- Managed end-to-end ASO strategies across multiple Google Play Console accounts to improve app visibility and downloads.
- Handled app publishing, metadata optimization, keyword research, and store listing enhancements.
- Ran user acquisition campaigns via Google Ads and Meta Ads, targeting growth and engagement.
- Monetized apps using Google AdMob and integrated various third-party ad networks to maximize revenue.
- Collaborated with product and marketing teams to align ASO efforts with app growth goals.
Jr. ASO
Trino Technologies
Islamabad, Pakistan
05.2021 - 06.2022
- ASO related tasks
- Improving app visibility on play store.
- Keyword research and competitor analysis.
- Improving Store Listing performance by A/B test of meta data, Icons and Screen Shots.
Education
Master of Science - Computer Science
Virtual University Of Pakistan
Islamabad, Pakistan 04.2019 - 04.2021
Bachelor of Science - Information Technology
GC University Faisalabad
Faisalabad, Punjab, Pakistan 10.2012 - 09.2016
Skills
Competitor & Market Analysis
Store Listing Optimization (Title, Short/Long Description, Tags)
A/B Testing (Store Assets & Texts)
Google Ads (UAC – Universal App Campaigns)
Meta Ads (Facebook & Instagram for App Installs)
Campaign Performance Analysis
CPI & ROAS Optimization
Ad Creatives Strategy
Audience Targeting & Retargeting
Google AdMob
Facebook Audience Network
Third-Party Ad Networks (eg, Unity Ads, ironSource)
eCPM Optimization
Revenue Analysis
Firebase Console
GA4
AppsFlyer
Keyword Tools (DataAI, Sensor Tower, AppTweak, Mobile Action)
Conversion Funnel Analysis
Certification
Google Ads Search Certification
Timeline
Account Growth Manager
Hypersoft INC.
10.2024 - Current
ASO Expert
9D Technologies
06.2022 - 10.2024
Jr. ASO
Trino Technologies
05.2021 - 06.2022
Master of Science - Computer Science
Virtual University Of Pakistan
04.2019 - 04.2021
Bachelor of Science - Information Technology
GC University Faisalabad
10.2012 - 09.2016