Mahum Ashar
Karachi,
Summary
Results-driven Client Success Manager with expertise in client relationship management, strategic account growth, and revenue optimization. Skilled in developing account strategies, driving client retention, and identifying upselling opportunities to maximize business value. Proficient in B2B lead generation, campaign management, and data-driven decision-making, ensuring seamless execution and performance optimization. Adept at analyzing key performance metrics, conducting business reviews, and delivering actionable insights to enhance customer engagement and profitability. A proactive problem-solver committed to improving retention rates, streamlining processes, and driving business growth through consultative account management and personalized client solutions.
Overview
6
6
years of professional experience
Work History
Client Success Manager
Zaphyre
Karachi,
02.2024 - 02.2025
- Managed a portfolio of client accounts, serving as the primary point of contact to ensure long-term satisfaction, retention, and revenue growth.
- Developed and executed account strategies, aligning client goals with company solutions to optimize business outcomes.
- Oversaw lead generation and marketing campaigns, ensuring seamless execution, performance tracking, and ongoing optimization to maximize ROI.
- Monitored key client metrics (e.g., engagement rates, campaign effectiveness, retention trends) and provided data-driven insights to improve performance.
- Led regular client meetings, business reviews, and performance reports, ensuring clear communication of results, opportunities, and strategic recommendations.
- Identified upselling and cross-selling opportunities, positioning additional features, services, or solutions to enhance client value.
- Collaborated with marketing, sales, and product teams, ensuring alignment on client expectations, campaign execution, and account growth strategies.
- Managed client escalations and issue resolution, ensuring timely responses to concerns while maintaining service level agreements (SLAs).
- Drove customer retention initiatives, proactively addressing potential churn risks and implementing client engagement strategies.
Accounts Lead
Zaphyre
01.2023 - 02.2024
- Cultivated and maintained strong client relationships, conducting regular check-ins to understand evolving business needs and ensure high levels of satisfaction.
- Developed and executed strategic account plans, aligning lead generation initiatives with clients’ business growth objectives.
- Conducted market research and competitive analysis to identify new opportunities, refine lead generation strategies, and enhance campaign effectiveness.
- Led the development of multi-channel B2B lead generation strategies, incorporating email marketing, cold calling, social media engagement, and website traffic conversion to maximize outreach and conversions.
- Analyzed campaign performance metrics, conducted A/B testing, and optimized strategies to improve conversion rates and ROI.
- Prepared comprehensive performance reports, leveraging key insights and data analytics to recommend strategic adjustments for continuous improvement.
- Partnered with sales, marketing, and customer success teams to ensure alignment of lead generation strategies with overall business goals.
- Provided training and mentorship to junior team members, enhancing their expertise in lead generation techniques and client relationship management.
- Identified and capitalized on upselling and cross-selling opportunities, optimizing client offerings to drive additional revenue and improved outcomes.
Lead Business Development Executive
Zaphyre
03.2022 - 12.2022
- Negotiated and closed high-value deals, addressing client concerns and finalizing contracts with clearly defined terms to secure mutually beneficial agreements.
- Led client acquisition efforts by identifying and engaging potential clients through cold calling, email campaigns, and industry networking events to drive business growth.
- Developed and delivered sales presentations tailored to client needs, effectively showcasing company services and competitive advantages.
- Created detailed proposals, outlining customized solutions, pricing structures, and business benefits to align with client objectives.
- Monitored and analyzed sales performance metrics (e.g., conversion rates, customer engagement, response times) to identify trends and optimize strategies.
- Maintained ongoing client relationships, ensuring satisfaction, gathering feedback, and identifying upselling and cross-selling opportunities.
Business Development Executive
Zaphyre
10.2021 - 03.2022
- Managed and nurtured client relationships, ensuring timely issue resolution and seamless service delivery to maintain high customer satisfaction and retention.
- Led contract negotiations with prospective clients, addressing concerns and finalizing agreements to secure mutually beneficial partnerships.
- Identified and pursued new business opportunities through cold calling, email outreach, networking events, and market research, driving pipeline growth.
- Developed and executed targeted lead generation strategies, leveraging digital marketing, cold outreach, and market intelligence to maximize client acquisition.
- Analyzed market trends and competitive data to refine sales strategies, improve targeting, and expand the company's market presence.
- Implemented multi-channel lead generation campaigns, utilizing email marketing, social media engagement, content marketing, and personalized outreach to optimize conversion rates.
Lead Generation Specialist
The Lead Forum
01.2019 - 09.2021
- Collaborated with sales and marketing teams to design and implement lead generation strategies aligned with target audience insights.
- Researched and identified potential prospects in key verticals, including Health Care, Pay Day, Debt Settlement, and Home Improvement.
- Conducted market research and managed prospect databases to generate high-quality leads through multi-channel outreach.
- Designed and executed outbound marketing campaigns, leveraging email marketing, cold calling, and digital outreach to engage potential clients.
- Managed inbound leads from the company’s website, social media, and online channels, responding to inquiries and providing relevant service information.
- Conducted A/B testing on outreach campaigns, refining strategies to maximize engagement and improve lead-to-client conversion rates.
Education
Bachelors - Communication & Media Studies
Iqra University
01.2016
Skills
- Client Relationship Management (CRM)
- Strategic Account Planning
- Customer Success Strategies
- Client Retention & Engagement
- Upselling & Cross-Selling
- Key Account Management
- Business Reviews & Performance Analysis
- Contract Negotiation & Renewals
- Sales Funnel Optimization
- Market Research & Competitor Analysis
- Prospecting & Pipeline Management
- Business Development Strategies
- Go-To-Market Strategy
- Performance Metrics & KPI Tracking
- Stakeholder Communication
- Process Improvement & Workflow Automation
Accomplishments
- Client Satisfaction Excellence Award – Received top ratings in customer feedback surveys for outstanding service and proactive issue resolution.
- Top Client Retention Performer – Achieved highest renewal rates by fostering strong client relationships and delivering tailored solutions.
Timeline
Client Success Manager
Zaphyre
02.2024 - 02.2025
Accounts Lead
Zaphyre
01.2023 - 02.2024
Lead Business Development Executive
Zaphyre
03.2022 - 12.2022
Business Development Executive
Zaphyre
10.2021 - 03.2022
Lead Generation Specialist
The Lead Forum
01.2019 - 09.2021
Bachelors - Communication & Media Studies
Iqra University
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