Mahnoor Basit
Lahore
Summary
Creative and well-rounded Social Media and E-commerce Specialist with excellent eye for detail and strong understanding of Brand strategies. Known for fantastic, brand management and marketing expertise.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Social Media Specialist
Advance Digital Solutions
01.2024 - 08.2024
- Develop and Implement Social Media Strategies: Create comprehensive social media strategies aligned with the brand’s goals to increase online presence and drive engagement.
- Content Creation: Design, write, and curate engaging content for different social media platforms, including images, videos, graphics, and text.
- Platform Management: Oversee daily operations on social media platforms (Facebook, Instagram, TikTok, Twitter, LinkedIn, etc.), including posting, scheduling, and optimizing content for each platform.
- Community Engagement: Actively engage with followers by responding to comments, messages, and inquiries in a timely manner, fostering a sense of community around the brand.
- Monitor Social Media Performance: Use analytics tools (like Google Analytics, Facebook Insights, etc.) to track performance metrics such as reach, engagement, impressions, and conversion rates, adjusting strategies based on insights.
- Social Media Advertising: Plan, set up, and manage paid ad campaigns across platforms (Facebook Ads, Instagram Ads, etc.) to drive traffic, leads, and sales.
- Trend Monitoring: Stay updated on social media trends, platform updates, and emerging technologies to incorporate them into strategies.
- Collaborate with Teams: Work closely with marketing, design, and content teams to align social media efforts with overall brand messaging and campaigns.
- Competitor Analysis: Keep an eye on competitors' social media activities, learning from their successes and failures to refine strategies.
- Reporting: Prepare regular performance reports to present key insights, successes, and areas for improvement to management or clients.
- Brand Consistency: Ensure all social media content aligns with the brand’s voice, tone, and overall aesthetic.
Marketing and Social Media Coordinator
Khalil Sons Developers
03.2023 - 12.2023
- Evaluate campaign success and identify opportunities and key performance trends.
- Mastermind highly successful digital strategies for various platforms to attract customer engagement.
- Research audience preferences and discover current trends
- Create engaging text, image and video content
- Design posts to sustain readers' curiosity and create buzz around new products
- Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
- Measure web traffic and monitor SEO
- Facilitate online conversations with customers and respond to queries
- Oversee social media accounts' layout
- Suggest new ways to attract prospective customers, like promotions and competitions
- Manage paid social media advertising campaigns to reach and engage target audiences
- Built relationships with industry influencers to increase brand awareness and engagement
- Create and managed social media campaigns to increase brand engagement
- Coordinated with design and media teams to develop high-quality creative assets.
Ecommerce Specialist
NYC Omega
01.2021 - 03.2023
- Manage eCommerce Operations on Facebook, eBay, and TikTok, including product listing, inventory management, and pricing optimization.
- Develop and execute marketing campaigns that leverage platform-specific features like Facebook Ads, TikTok Shop, and eBay promotions to drive sales.
- Optimize product listings for SEO and conversions, ensuring titles, descriptions, images, and pricing are competitive and engaging.
- Analyze platform performance using analytics tools to track sales, conversions, and customer engagement, adjusting strategies as needed.
- Collaborate with the marketing team to create social media content, advertisements, and promotions tailored to each platform’s audience.
- Monitor trends in eCommerce, staying up-to-date on platform updates, algorithm changes, and new selling features to capitalize on opportunities.
- Customer Service Management: Handle customer inquiries, returns, and feedback on all platforms to maintain high levels of customer satisfaction.
- Drive Sales Growth by implementing new strategies, A/B testing campaigns, and optimizing customer acquisition funnels.
Facebook Marketplace Dropshipping
Dusk LLC-USA
07.2020 - 12.2021
- Manage eCommerce Operations on Facebook, including product listing, inventory management, and pricing optimization.
- Develop and execute marketing campaigns that leverage platform-specific features like Facebook Ads, TikTok Shop, and eBay promotions to drive sales.
- Optimize product listings for SEO and conversions, ensuring titles, descriptions, images, and pricing are competitive and engaging.
- Analyze platform performance using analytics tools to track sales, conversions, and customer engagement, adjusting strategies as needed.
- Monitor trends in eCommerce, staying up-to-date on platform updates, algorithm changes, and new selling features to capitalize on opportunities.
- Customer Service Management: Handle customer inquiries, returns, and feedback on all platforms to maintain high levels of customer satisfaction.
- Drive Sales Growth by implementing new strategies, A/B testing campaigns, and optimizing customer acquisition funnels.
Education
BBA - Marketing
Govt College University Faisalabad
02-2021
Skills
- TikTok Shop UK/USA
- Social Media Handling
- Copywriting
- Content Management
- Meta Ads
- Organic Marketing
- Google Analytics
- Search Console
- Email Marketing
- Digital Marketing
Certification
[CCA], [TEVTA] - [2 Months]
[Graphic Design], [Ideoversity, Arfa Tower] - [2 Months]
[Email and Copywriting], [Tate, The Real World] - [2 Months]
[Tiktok Shop], [Amazonics] - [1 Month]
Languages
English
Native language
English
Upper intermediate
B2
Timeline
Social Media Specialist
Advance Digital Solutions
01.2024 - 08.2024
Marketing and Social Media Coordinator
Khalil Sons Developers
03.2023 - 12.2023
Ecommerce Specialist
NYC Omega
01.2021 - 03.2023
Facebook Marketplace Dropshipping
Dusk LLC-USA
07.2020 - 12.2021
BBA - Marketing
Govt College University Faisalabad
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