Trade Marketing Executive
Continental Biscuits LU
Faisalabad, Punjab, Pakistan
02.2025 - Current
- Enhanced product visibility by negotiating prime shelf placements and creating eye-catching in-store displays.
- Streamlined processes for better efficiency, reducing lead times for promotional materials production and delivery.
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Overcame challenging market situations with well-timed promotion adjustments, maintaining steady sales growth throughout tenure.
- Provided valuable input during new product development stages, ensuring alignment with target consumers'' preferences and needs.
- Measured marketing program effectiveness via regular monitoring of KPIs.