Technology
M. Ahmad Rabbani
Marketing & Media Strategist
Summary
Highly creative Marketing & Media Professional. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
13
13
years of professional experience
7
7
years of post-secondary education
Work History
Media Manager
Mitchell's Fruit Farms Ltd.
Lahore
01.2021 - 04.2023
- Focused on Brand & Media Strategy. Planned and executed marketing communication activities to support regional and global business objectives, including social media, advertising, media relations, branding, product launches, industry events, social media, print collateral, and e-communications
- Created and curated social media content; managed all social media platforms, editorial calendars advertising, and promotions, including trade shows
- Researched and interpreted information on competitors, customers, market needs, and industry trends to better understand and promote product
- Development of 360-degree marketing campaigns & ensuring optimal budget utilization and timely execution for all campaigns for achieving marketing KPIs
- Initiated and currently heading the E-Commerce Department for the company. Achieved 10% online sales from the total company sales.
- The Mitchell's Table: Lead by Media team, from ideation to execution to media buying. Showing the serene beauty of our country through a different lens, 8 episodes.
Business Manager Strategy & Client Services
GroupM Pakistan, Ltd
Lahore
02.2016 - 12.2020
- Production, management, implementation & recommendations for Client Partnerships, efficiently and innovatively in coordination with Offline, Digital and Buying Managers
- Oversaw client and organizational teams throughout project lifecycles, supporting deliverable completion and troubleshooting obstacles.
- Monitoring and Ensuring accomplishment of Client Partnership deals through relevant KPIs for campaign success, including negotiation, consensus building and execution across client portfolio
- Developed compelling and business focused media strategies driving up consumer awareness, sales and brand image scores, replicable across all media contact points in partnership with key stakeholders
- Deliver innovative media solutions, creating clutter breaking executions across all contact points with high targeted audience engagements
- Creating and sustaining valuable relationships with internal and external stakeholders
- Responsible for managing profitability and increasing revenue of GroupM ESP by creating synergies between ESP and the client, ESP and media vendors
Manager Marketing & Services
Lahore Transport Company, (Govt. of Punjab)
Lahore
03.2012 - 02.2016
- Main facets of this role entails Business development, Formulating Marketing strategy and implementation, Content development for advertisement, Market Research, Customer/Client Service, Public Relations
- Formulation of revenue generation strategy - Through advertisement on Bus shelters, Bus terminals and Buses. Revenue Increased from 8 million to 28 million
- Brand Development - Planning, developing and implementing promotional strategy in coordination with different media agencies
- Project Management - Strict cost control and resource planning to ensure delivery within aggressive timelines
- Established Customer Complaint and Suggestion Center
- Budgeting - budget allocation, forecasting and projecting, disbursement of the allocated finances
- Conducting Training sessions for company & operators and their staff on monthly basis.
Territory Executive Retail Sales
BYCO Petroleum Pakistan, Ltd
Lahore
07.2010 - 03.2012
- Joined BYCO as a Management Trainee and worked up to the position of Territory Executive Retail Sales within one year.
- Main facets of this role entail Retail Sales, Business Development, Operations, Recruiting and Training of existing staff members. Retail sales activity in Lahore, Kasur, Sheikhupura, Gujranwala and Sialkot Districts. Exceeding Targets by 32% in the assigned territory.
- Operations & Logistics – Arrangement of POL supplies to retail outlets from Parco Refinery, Jimco and Machike (Bulk Oil Terminals)
- Quality Control - Ensuring implementation of EHS standards at Lahore Office and all Retail outlets
Research & Media Planning
Maxus Global (A GroupM Company)
Lahore
02.2010 - 06.2010
- Responsibilities included planning, implementation, control systems, analyzing reports on market research through gathered information, from surveys. Investigated market activity, analyze published data and statistics.
- Gathered, arranged, and corrected research data to create representative graphs and charts highlighting results for presentations.
Education
MBA - Marketing
Imperial College of Business Studies
Lahore, Pakistan 09.2007 - 09.2009
BBA (Hons) - General Management
Imperial College of Business Studies
Lahore, Pakistan 01.2003 - 09.2007
Skills
Continuous Improvement
Interests
Gaming
Timeline
Media Manager
Mitchell's Fruit Farms Ltd.
01.2021 - 04.2023
Business Manager Strategy & Client Services
GroupM Pakistan, Ltd
02.2016 - 12.2020
Manager Marketing & Services
Lahore Transport Company, (Govt. of Punjab)
03.2012 - 02.2016
Territory Executive Retail Sales
BYCO Petroleum Pakistan, Ltd
07.2010 - 03.2012
Research & Media Planning
Maxus Global (A GroupM Company)
02.2010 - 06.2010
MBA - Marketing
Imperial College of Business Studies
09.2007 - 09.2009
BBA (Hons) - General Management
Imperial College of Business Studies
01.2003 - 09.2007
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