Madeeha Shaikh
Karachi, Sindh
Summary
Results-driven professional with over 15 years of experience in retail management, business development, fashion design, and education administration. Proven track record in leading teams, boosting customer engagement, expanding business networks, and delivering customer-centric solutions. Strong communicator with a versatile skill set spanning sales, project management, merchandising, and client relations.
Overview
18
18
years of professional experience
3
3
Certifications
2
2
Languages
Work History
Program Coordinator
Infotics Institute
03.2022 - Current
- Planned, organized, and supervised academic programs, workshops, and events.
- Coordinated with faculty, students, and administrative staff to ensure smooth operations.
- Successfully managed schedules, resources, and program budgets.
- Tracked program progress and kept proper academic records and reports.
- Facilitated student participation, advising, and community outreach initiatives.
Emporium Manager
Shabbir Tile & Ceramics Ltd
05.2020 - 12.2022
- Developed strategies to grow customer base, increase traffic, and maximize profitability.
- Trained, motivated, and evaluated sales teams to achieve sales targets.
- Ensured compliance with policies and upheld store standards in merchandising and customer service.
- Analyzed buying trends, customer needs, and profit reports.
- Managed customer complaints, staff concerns, and performance appraisals.
Assistant Manager
Building Material & Dealership Network
01.2019 - 05.2020
- Assigned tasks to Site/Project Supervisors and managed on-site project execution.
- Built strong networks with architects and consultants to drive business.
- Handled internal and client-side documentation, record-keeping and payment collection.
- Conducted market research, to identify trends, needs and generated leads, and ensured customer satisfaction after-sales support.
- Generated leads through online platforms, cold calling, and referrals; facilitated product sampling.
Business Development Executive – South Division
Kansai Paints Pakistan
05.2017 - 02.2018
- Built and managed client relationships with architects, builders, and dealerships.
- Generated leads and executed sampling for new projects across the South region.
- Represented the company at domestic exhibitions and trade shows.
- Collaborated with technical staff to address client needs and deliver tailored solutions.
- Conducted market research and identified key decision-makers to expand business opportunities.
- Coordinated with regional offices to explore and optimize cross-regional business growth.
- Promoted new products and services, contributing to pricing strategies and portfolio expansion.
Color Consultant – South Deco Division
Berger Paints Pakistan
12.2015 - 04.2017
- Identified and converted new business opportunities by engaging architects and key clients.
- Conducted market analysis to support product positioning, sales strategy, and training initiatives.
- Managed customer relations, resolved complaints, and provided on-site technical support.
- Planned and executed campaigns, events, and exhibitions to boost brand presence.
- Oversaw all Customer Service Operations (CSO) activities across the South region.
Assistant Fashion Designer
Samnani Garments
12.2010 - 08.2015
- Designed apparel and accessories from sketch to final styling, ensuring trend alignment and quality fit.
- Managed the end-to-end design process, including concept development, fabric selection, and prototyping.
- Planned and executed photo shoots; presented seasonal collections with storyboards and mood boards.
- Collaborated with fabric vendors, distributors, and technical designers for cohesive and accurate production.
- Showcased designs at fashion and trade shows, contributing to brand visibility and market appeal.
Campus In-Charge (Vice Principal)
Falcon House Grammar School
01.2008 - 10.2010
- Supervised day-to-day campus operations, ensuring smooth academic and administrative functioning.
- Handled parent communications, admissions, and student affairs with professionalism and care.
- Led staff recruitment, conducted interviews, and coordinated training and payroll processes.
- Managed staff attendance, leave records, and resolved HR-related queries efficiently.
- Promoted a positive school culture by motivating teachers and supporting student development initiatives.
Education
Bachelor of Science - Textile Design
University Of Karachi
Karachi 04.2001 -
Skills
- Team Leadership & Sales Training
- Business Development & Client Relations
- Project Management & Site Supervision
- Fashion Design & Trend Research
- Market Research & Lead Generation
- Staff Management & HR Coordination
Websites
Certification
Professional Selling Skills
References
Available upon request.
Timeline
Program Coordinator
Infotics Institute
03.2022 - Current
Professional Selling Skills
11-2021
Emporium Manager
Shabbir Tile & Ceramics Ltd
05.2020 - 12.2022
Personal Mastery
03-2019
Assistant Manager
Building Material & Dealership Network
01.2019 - 05.2020
Business Development Executive – South Division
Kansai Paints Pakistan
05.2017 - 02.2018
Training Workshop of Selling Skills
08-2016
Color Consultant – South Deco Division
Berger Paints Pakistan
12.2015 - 04.2017
Assistant Fashion Designer
Samnani Garments
12.2010 - 08.2015
Campus In-Charge (Vice Principal)
Falcon House Grammar School
01.2008 - 10.2010
Bachelor of Science - Textile Design
University Of Karachi
04.2001 -
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