Madeeha Naseem
Marketing / Employer Branding
Karachi,PB
Summary
With a brilliant professional record, I aspire to join a team where extensive experience contributes to the growth of the organization. Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
11
11
years of professional experience
Work History
Manager: Employer Branding & SM Mktg.
Tribe Consulting
1 2023 - Current
- Develop and implement employer branding strategies to attract top talent and enhance company's reputation as employer of choice.
- Collaborate with HR and Recruitment teams to create compelling employer brand messaging across various channels, including social media, careers website, job postings, and employer review platforms.
- Manage employer brand campaigns and initiatives, from concept development to execution and evaluation.
- Partner with Marketing and Communications teams to ensure consistency in brand messaging and alignment with overall marketing efforts.
- Monitor industry trends and best practices in employer branding and talent acquisition to continuously improve strategies and initiatives.
- Analyze and report on effectiveness of employer branding efforts, including metrics such as candidate engagement, application conversion rates, and employee retention.
- Cultivate relationships with internal stakeholders, external partners, and industry influencers to amplify company's employer brand reach.
- Serve as ambassador for company's culture and values, both internally and externally.
- Led change management initiatives to drive organizational transformation without compromising employee morale or productivity levels.
AM: Employer Branding & SM Mktg.
Tribe Consulting
09.2020 - 01.2023
- Make strategies to create good will in the market
- Revamped website designs and content
- Enhanced Social Media visibility on all channels
- Handling Employee engagement activities of Pakistan offices
- Bring our culture closer to the external people with a big dose of positive energy.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Tracked key performance indicators to measure success of campaigns.
- Managed high-profile branding projects from concept development through execution, consistently meeting deadlines and exceeding client expectations.
Channel Planning- Trade Marketing
Telenor Pakistan
06.2018 - 02.2020
- Handling Trade Marketing of entire region
- Closely worked on marketing tactics and tracking of POS material
- Handling trade mktg
- Request of region as per budget assigned
- Quarterly meet-ups and sales conferences for employees
- Analyzing sales team performance and get them rewarded accordingly.
- Utilized data-driven insights to continuously refine trade marketing plans for improved outcomes over time.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Employer Branding Executive
Ibex Global Pakistan (Formerly known as TRG)
9 2016 - 05.2018
- Make strategies to create good will in the market
- Has mainly worked for Branding, CSR and design
- Bring culture closer to external people with big dose of positive energy! Be brand ambassador – Have to attract best professionals in BPO market ensuring employer brand is aligned with organization’s mission, vision and core values
- Organize events aimed at promoting IBEX GLOBAL through potential employees (meetups, workshops, job fairs, etc.)
- Maintain a comprehensive social media strategy for recruiting on Facebook, Twitter, LinkedIn, Instagram
- Plan a short-term and long-term strategy to manage the awareness and perceptions of current and potential employees
- Prepare materials (leaflets) in collaboration with Design team
- Write, draft or design job descriptions in collaboration with HR & Recruitment Teams until they’re perfect.
Social Media Analyst
Ibex Global Pakistan (Formerly known as TRG)
2 2015 - 8 2016
- Oversee forecasting, scheduling, employee budgeting, absence and leave management, adherence of schedule in order to meet the client requirement and Service level
- To optimize the productivity of employees on the individual, departmental and entity-wise
- Handling Social Media Queries
- Organize events aimed at promoting IBEX GLOBAL through potential employees (meetups, workshops, job fairs, etc.).
Quality Assurance Executive
TRG
02.2013 - 01.2014
- Leading the team of Quality Officers to gauge Customer Experience, check compliance and providing support to improve FCR & CSI across all Customer Care
- Providing fact-based VOC analysis / Reports & presentation to management
- Run Process improvement initiatives based on feedback received from agents
- Oversee VOC gathering process (e.g
- Data extraction, notification of frontline employees, etc.) & identification of inner and outer circle
- Responsible for maintaining high standard of Customer Experience at all touch points i.e
- Call center, Correspondence, SMS, Website and IVR, S&SC
- Target planning & Performance management of QA Team
- Leading Calibration Sessions & Client meetings.
Education
MBA - Marketing
Bahria University
Karachi, Sindh, Pakistan 04.2001 -
BBA - Marketing
Bahria University
Karachi 04.2001 -
Skills
Employer Branding & Marketing
undefinedProfile Snapshot
8 years of experience in leading commercial operations in Pakistan. Possess strong Training, leadership, motivational skills, constructive coaching style and People Management experience.
Trainings And Applied Work
- Certification of Stress Management, Team building & CCSP
- Training Sessions on the topic "Handling the difficult people"
- Advanced communication & Presentations training
Personal Information
- Date of Birth: 02/14/89
- Nationality: Pakistani
Awards
- Got runner-up trophy in a cricket match organized by TRG, TWPL “TRG Woman premier League
- Hosted a show on Mother’s Day at Emerald Tower, and got recognition
- Got “Employee of the month’ recognition in April 2012
- Got “Employee of the month’ recognition in July and December 2011 in TRG
- Had worked with PNWA (Pakistan Navy Women Association)
- Exhibited a fashion week in PNWA, to provide latest fashion trends to all
- Organized a talent hunt competition in university working as a volunteer
- Certification for participating in Painting competition by working on a creative theme held in my University
Timeline
AM: Employer Branding & SM Mktg.
Tribe Consulting
09.2020 - 01.2023
Channel Planning- Trade Marketing
Telenor Pakistan
06.2018 - 02.2020
Quality Assurance Executive
TRG
02.2013 - 01.2014
MBA - Marketing
Bahria University
04.2001 -
BBA - Marketing
Bahria University
04.2001 -
Manager: Employer Branding & SM Mktg.
Tribe Consulting
1 2023 - Current
Employer Branding Executive
Ibex Global Pakistan (Formerly known as TRG)
9 2016 - 05.2018
Social Media Analyst
Ibex Global Pakistan (Formerly known as TRG)
2 2015 - 8 2016
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