Madeeha Naseem
Marketing / Employer Branding
Karachi,PB
Summary
With a brilliant professional record, I aspire to join a team where extensive experience contributes to the growth of the organization. Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
11
11
years of professional experience
Work History
Manager: Employer Branding & SM Mktg.
Tribe Consulting
1 2023 - Current
- Develop and implement employer branding strategies to attract top talent and enhance company's reputation as employer of choice.
- Collaborate with HR and Recruitment teams to create compelling employer brand messaging across various channels, including social media, careers website, job postings, and employer review platforms.
- Manage employer brand campaigns and initiatives, from concept development to execution and evaluation.
- Partner with Marketing and Communications teams to ensure consistency in brand messaging and alignment with overall marketing efforts.
- Monitor industry trends and best practices in employer branding and talent acquisition to continuously improve strategies and initiatives.
- Analyze and report on effectiveness of employer branding efforts, including metrics such as candidate engagement, application conversion rates, and employee retention.
- Cultivate relationships with internal stakeholders, external partners, and industry influencers to amplify company's employer brand reach.
- Serve as ambassador for company's culture and values, both internally and externally.
- Led change management initiatives to drive organizational transformation without compromising employee morale or productivity levels.
AM: Employer Branding & SM Mktg.
Tribe Consulting
09.2020 - 01.2023
- Make strategies to create good will in the market
- Revamped website designs and content
- Enhanced Social Media visibility on all channels
- Handling Employee engagement activities of Pakistan offices
- Bring our culture closer to the external people with a big dose of positive energy.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Tracked key performance indicators to measure success of campaigns.
- Managed high-profile branding projects from concept development through execution, consistently meeting deadlines and exceeding client expectations.
Channel Planning- Trade Marketing
Telenor Pakistan
06.2018 - 02.2020
- Handling Trade Marketing of entire region
- Closely worked on marketing tactics and tracking of POS material
- Handling trade mktg
- Request of region as per budget assigned
- Quarterly meet-ups and sales conferences for employees
- Analyzing sales team performance and get them rewarded accordingly.
- Utilized data-driven insights to continuously refine trade marketing plans for improved outcomes over time.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Employer Branding Executive
Ibex Global Pakistan (Formerly known as TRG)
9 2016 - 05.2018
- Make strategies to create good will in the market
- Has mainly worked for Branding, CSR and design
- Bring culture closer to external people with big dose of positive energy! Be brand ambassador – Have to attract best professionals in BPO market ensuring employer brand is aligned with organization’s mission, vision and core values
- Organize events aimed at promoting IBEX GLOBAL through potential employees (meetups, workshops, job fairs, etc.)
- Maintain a comprehensive social media strategy for recruiting on Facebook, Twitter, LinkedIn, Instagram
- Plan a short-term and long-term strategy to manage the awareness and perceptions of current and potential employees
- Prepare materials (leaflets) in collaboration with Design team
- Write, draft or design job descriptions in collaboration with HR & Recruitment Teams until they’re perfect.
Social Media Analyst
Ibex Global Pakistan (Formerly known as TRG)
2 2015 - 8 2016
- Oversee forecasting, scheduling, employee budgeting, absence and leave management, adherence of schedule in order to meet the client requirement and Service level
- To optimize the productivity of employees on the individual, departmental and entity-wise
- Handling Social Media Queries
- Organize events aimed at promoting IBEX GLOBAL through potential employees (meetups, workshops, job fairs, etc.).
Quality Assurance Executive
TRG
02.2013 - 01.2014
- Leading the team of Quality Officers to gauge Customer Experience, check compliance and providing support to improve FCR & CSI across all Customer Care
- Providing fact-based VOC analysis / Reports & presentation to management
- Run Process improvement initiatives based on feedback received from agents
- Oversee VOC gathering process (e.g
- Data extraction, notification of frontline employees, etc.) & identification of inner and outer circle
- Responsible for maintaining high standard of Customer Experience at all touch points i.e
- Call center, Correspondence, SMS, Website and IVR, S&SC
- Target planning & Performance management of QA Team
- Leading Calibration Sessions & Client meetings.
Education
MBA - Marketing
Bahria University
Karachi, Sindh, Pakistan 04.2001 -
BBA - Marketing
Bahria University
Karachi 04.2001 -
Skills
Employer Branding & Marketing
Trade Marketing
MS Office (Word, Access, Excel, PowerPoint)
Brand Promotion
Branding
Survey Design and Development
Content Management
Team building
Campaign Development
Adaptability and Flexibility
Creative Direction
Multitasking Abilities
Content Strategy
Promotional planning
Profile Snapshot
8 years of experience in leading commercial operations in Pakistan. Possess strong Training, leadership, motivational skills, constructive coaching style and People Management experience.
Trainings And Applied Work
- Certification of Stress Management, Team building & CCSP
- Training Sessions on the topic "Handling the difficult people"
- Advanced communication & Presentations training
Personal Information
- Date of Birth: 02/14/89
- Nationality: Pakistani
Awards
- Got runner-up trophy in a cricket match organized by TRG, TWPL “TRG Woman premier League
- Hosted a show on Mother’s Day at Emerald Tower, and got recognition
- Got “Employee of the month’ recognition in April 2012
- Got “Employee of the month’ recognition in July and December 2011 in TRG
- Had worked with PNWA (Pakistan Navy Women Association)
- Exhibited a fashion week in PNWA, to provide latest fashion trends to all
- Organized a talent hunt competition in university working as a volunteer
- Certification for participating in Painting competition by working on a creative theme held in my University
Timeline
AM: Employer Branding & SM Mktg.
Tribe Consulting
09.2020 - 01.2023
Channel Planning- Trade Marketing
Telenor Pakistan
06.2018 - 02.2020
Quality Assurance Executive
TRG
02.2013 - 01.2014
MBA - Marketing
Bahria University
04.2001 -
BBA - Marketing
Bahria University
04.2001 -
Manager: Employer Branding & SM Mktg.
Tribe Consulting
1 2023 - Current
Employer Branding Executive
Ibex Global Pakistan (Formerly known as TRG)
9 2016 - 05.2018
Social Media Analyst
Ibex Global Pakistan (Formerly known as TRG)
2 2015 - 8 2016