Summary
Overview
Work History
Education
Skills
Ongoing Projects
Completed Projects
Timeline
Generic
M Zohaad Khan

M Zohaad Khan

Digital Marketing Specialist
Islamabad

Summary

Digital Marketing Specialist with over 3.5 years of expertise in SEO, PPC, social media marketing, content optimization, email marketing, and analytics. Adept at leveraging data-driven strategies to enhance brand visibility, drive organic growth, and achieve measurable ROI. Skilled in optimizing website content, email workflows, and digital campaigns to align with best practices and achieve business objectives. Additionally, brings 3 years of strategic sales experience in the pharmaceutical industry, showcasing exceptional customer relationship management and results-oriented skills.

Overview

7
7
years of professional experience

Work History

Digital Marketing Specialist

Hammani Tech
12.2022 - Current
  • Conducted comprehensive SEO audits using tools like SEMrush, Ahrefs, Screaming Frog, and Site Bulb identifying improvement opportunities and optimizing on-page elements such as keywords, SERP performance, and competitor analysis.
  • Led off-page SEO efforts, including link building, guest posting, and blog outreach to enhance domain authority and organic traffic.
  • Recommended and implemented strategies to boost local search visibility through Google My Business and Google Merchant Center optimizations.
  • Strategized and managed PPC campaigns for Google Ads and Meta Ads, optimizing for maximum ROI and aligning landing pages with campaign goals.
  • Implemented email marketing workflows using Brevo and Mailchimp, improving segmentation, engagement, and conversion rates through targeted campaigns and analytics.
  • Developed and managed social media content strategies, creating content calendars to align with marketing objectives and boost audience engagement.
  • Enhanced website content for SEO performance, aligning with target keywords and refining material for user engagement and visibility.
  • Configured and analyzed performance data via GA4, GSC, and GTM delivering actionable insights and optimization recommendations.
  • Proposed technical improvements for websites, addressing speed, indexing, and user experience to meet SEO and usability standards.
  • Provided detailed reports across campaigns, including SEO, PPC, email marketing, and social media, offering strategic recommendations to refine marketing initiatives.

SEO Expert

Comtanix
06.2022 - 11.2022

SEO Executive

Bluebird Communication
06.2021 - 05.2022

Territory Sales Officer

Bosch Pharmaceuticals
12.2017 - 11.2020

Education

Associate Degree in Computer Science (2-Year) -

GCUF
Faisalabad, Punjab, Pakistan
04.2001 -

Skills

    SEO (Technical, On-Page, Off-Page)

    Local & Ecommerce SEO (GMB, GMC)

    PPC (Google Ads, Meta Ads)

    Email Automation (Brevo, Mailchimp)

    Analytics (GSC, GA4, GTM)

    SEO Tools (Ahrefs, SEMrush, Screaming Frog, Sitebulb)

Ongoing Projects

En-Er Group BHP - Poland

Overview:

  • Recommended and oversaw the development of a WordPress landing page to replace the static site, improving conversion tracking capabilities.
  • Strategized and managed a Google Ads campaign in the UK, successfully generating 25 leads within 4 weeks for bulk leather work glove orders.

Current Focus:

  • Advising on the creation of language-specific landing pages to target campaigns in Poland and neighboring countries.
  • Facilitating the transition to a WordPress site with localized content to improve performance and user engagement.

Website: https://energroupbhp.com

Landing Page: https://energroupbhp.com/order-bulk-leather-work-gloves/


MP IT Experts - Ireland

Overview:

  • Optimized website content and advised on the creation of a landing page tailored for Google Ads campaigns in Ireland.
  • Strategized and managed a Google Ads campaign for web development services, successfully generating 10 leads within 3 weeks.

Current Focus:

  • Recommending and optimizing blog content to improve SEO rankings and audience engagement.
  • Developing strategies for guest posting to build high-quality backlinks and enhance domain authority.
  • Guiding the creation of Meta ad visuals and preparing for simultaneous Meta and Google Ads campaigns.

Website: https://mpitexperts.com

Landing Page: https://mpitexperts.com/get-website-development-services-quote/


Golf Hire Ireland - Ireland

Overview:

  • Recommended site design improvements and optimized new content, significantly boosting rankings for "golf rental in Ireland" and related search terms.
  • Strategized blog topics and guest posting opportunities, driving 50+ leads for golf rentals and 10+ monthly leads for golf tours.

Current Focus:

  • Coordinating the publication of regular blogs and maintaining SEO momentum through free and paid guest posting strategies.
  • Continuously optimizing content to sustain visibility in competitive golf rental and tour markets.

Website: https://golfhireireland.com


The Website Exchange - USA

Overview:

  • Recommended and facilitated the migration of the site from .com to .us to resolve a spam penalty, including deindexing old URLs and setting up redirects.
  • Optimized newly developed content and improved backlink strategies, boosting rankings for service-based keywords in California.

Current Focus:

  • Advising on blog topics, guest posts, and location-based service pages to enhance multi-location rankings.
  • Maintaining and improving search rankings for informational topics through consistent content optimization and targeted SEO efforts.

Website: https://thewebsiteexchange.us


Web Tutorials Hub - Tech Blog

Overview:

  • Conducted a technical SEO audit and provided recommendations to resolve technical issues, improving site structure and search engine performance.
  • Advised on adjustments to the website architecture to align with SEO best practices and mitigate the impact of a Google algorithm update.

Current Focus:

  • Performing keyword research to guide the development of a content strategy and calendar for regular blog posting.
  • Coordinating free and paid guest posting strategies to enhance domain authority and improve search rankings.

Website: https://webtutorialshub.com


Wolf Sport - USA

  • Providing recommendations to resolve speed, technical SEO, and indexing issues to improve website structure and facilitate Google AdSense approval.
  • Addressing crawling and validation errors in Google Search Console to enhance site visibility and search performance.

Website: https://wolfsports.com


Legal Place - France

  • Conducting a technical audit and providing recommendations to resolve speed and technical SEO issues, improving overall site performance.
  • Addressing indexing, crawling, and validation issues in Google Search Console to enhance search rankings and visibility.

Website: https://www.legalplace.fr


Trays 4 Us - USA

  • Conducted a technical audit and provided recommendations to resolve speed and technical SEO issues, optimizing site performance.
  • Collaborating with developers to implement a data layer for tracking eCommerce events in Laravel and setting up Mailchimp email automation workflows.

Website: https://trays4.us

Completed Projects

Kingsgrove Sports - Australia

  • Developed and executed targeted email outreach campaigns to identify and secure free guest posting opportunities, enhancing backlinks and overall site visibility.
  • Strategized and managed the negotiation of paid guest posts, ensuring competitive pricing and maximizing SEO performance through high-quality link-building.

Website: https://kingsgrovesports.com.au


Coffee Actually - 1 of 20 RSS-Based Blog Sites

  • Provided strategic guidance to developers on cookie configuration to ensure CCPA and GDPR compliance across all 20 websites.
  • Recommended and facilitated the configuration of GSC, GA4, and GTM for seamless tracking and analytics implementation.

Website: https://coffeeactually.com


Integrity Chiropractic and Wellness - USA

  • Developed and executed a local SEO strategy to improve the clinic's visibility for local searches in Findlay, Ohio, generating 250 leads within the first 3 months.
  • Optimized newly provided informational blog content to achieve first-page rankings for multiple keywords in the USA, driving organic traffic and engagement

Website: https://www.ihcare.com


Leather Stamp Maker - USA

  • Recommended and guided the setup and configuration of Google Merchant Center to enhance organic product visibility, including product feed optimization and attribute alignment.
  • Optimized newly developed content for full letter set product pages to improve search visibility and enhance user engagement.

Website: https://leatherstampmaker.com


Natural Zen Cleaning - USA

  • Recommended an SEO-optimized website layout and content structure to improve visibility and enhance user experience.
  • Optimized site content for search engines to ensure alignment with SEO best practices.
  • Conducted a technical SEO audit and resolved critical issues to improve site performance and rankings.

Website: https://naturalzencleaning.com


Murray River Salt - Australia

  • Recommended and facilitated the configuration of GA4, GSC, and GTM to enable accurate tracking and reporting for the e-commerce store.
  • Collaborated with developers to implement custom events for monitoring and analyzing e-commerce purchases, delivering actionable insights for business optimization.

Website: https://murrayriversalt.com.au


Total Driver - Australia

  • Recommended and guided the implementation of email automation workflows using Brevo to streamline communication with new learners.
  • Provided strategic input for the design and structure of professional email templates in Brevo, ensuring effective delivery of personalized messages.

Website: https://totaldriver.com.au


Movement District - Australia

  • Optimized fitness-related content and landing pages to improve search visibility and user engagement.
  • Strategized and managed Google & Meta Ads campaigns, resulting in 50–60 leads per month.
  • Enhanced local SEO visibility for "personal trainer near me" searches in Edgecliff, Sydney, through targeted optimizations and keyword strategies.

Website: https://movement-district.com


The Academy of South Florida - USA

  • Performed a technical SEO audit, identified and resolved SEO-related issues to improve site performance and visibility.
  • Optimized new content for 110+ bootcamp course pages, ensuring alignment with SEO best practices and target audience needs.
  • Recommended and guided the development of location-based pages, leading to the generation of 150–160 leads for course enrollments within the first 3 months.

Website: https://academyflorida.com

Location-based Page: https://academyflorida.com/training_classes/intuit-quickbooks-online-certified-user-certification-boot-camp-in-raleigh-nc/


vCloud Tech - USA

  • Conducted keyword research and optimized SaaS partner product pages and blog content to enhance search engine visibility and user engagement.
  • Strategized and managed social media content and posting across platforms including Facebook, Instagram, LinkedIn, and Twitter, boosting brand presence and audience engagement.

Website: https://vcloudtech.com


Bravo Removals - UK

  • Implemented backlink-building strategies, including free guest posts, business listings, bookmarks, and directory submissions, to strengthen domain authority.
  • Conducted profile creations and forum submissions to enhance the company’s online presence and improve search engine rankings.

Website: https://bravoremovals.com

Timeline

Digital Marketing Specialist

Hammani Tech
12.2022 - Current

SEO Expert

Comtanix
06.2022 - 11.2022

SEO Executive

Bluebird Communication
06.2021 - 05.2022

Territory Sales Officer

Bosch Pharmaceuticals
12.2017 - 11.2020

Associate Degree in Computer Science (2-Year) -

GCUF
04.2001 -
M Zohaad KhanDigital Marketing Specialist