Laiba Arif
Social Media Manager
Islamabad
Summary
Motivated and creative BBA graduate with hands-on experience in digital marketing, social media management, and content creation. Developed a robust skill set in influencer outreach, video editing, and campaign management through diverse internships and volunteer roles in the fashion, real estate, and non-profit sectors. Passionate about branding and audience engagement, combining analytical thinking with creativity to enhance project outcomes. Actively seeking opportunities to contribute and grow within a dynamic marketing environment.
Overview
1
1
year of professional experience
5
5
Certifications
8
8
Languages
Work History
Digital marketing manager
Khayest By Maryam
04.2025 - Current
- Video Editing
- Ads Running
- Managing Social Media
- Boosted brand awareness through the creation of engaging social media campaigns.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
Digital Marketing Executive
J7 ICON
05.2025 - 08.2025
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by [Number]%.
Social media specialist
Lushhue Cosmetics'
07.2024 - 09.2024
- Maintaining TikTok Shop
- Influencer Marketing
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Increased brand awareness by developing and implementing targeted social media campaigns.
Social Media
Shahan Associates
07.2024 - 09.2024
Education
BBA -
National University of Modern Languages
08.2025
Skills
Digital marketing strategy
Collaborative teamwork experience
Videography and photography
Execution of marketing initiatives
Market analysis
Digital marketing
Content marketing
Social media management
KPI monitoring
Content marketing strategy
Keyword analysis
Copywriting and editing
Google analytics
Client relationship management
Social media expert
SEM strategy development
E-commerce marketing
Email marketing campaigns
Video marketing techniques
Social media activities
Certification
09/06/2024 – 02/08/2024 Digital Marketing Link https://lms.digiskills.pk/MyResults/MyResults.aspx
Interests
Travelling, Exploring, Photography, Content Creation, Blogging, Content Creation, Video Editing
Timeline
Digital Marketing Executive
J7 ICON
05.2025 - 08.2025
Digital marketing manager
Khayest By Maryam
04.2025 - Current
Social media specialist
Lushhue Cosmetics'
07.2024 - 09.2024
Social Media
Shahan Associates
07.2024 - 09.2024
BBA -
National University of Modern Languages