Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Generic

Laiba Arif

Social Media Manager
Islamabad

Summary

Motivated and creative BBA graduate with hands-on experience in digital marketing, social media management, and content creation. Developed a robust skill set in influencer outreach, video editing, and campaign management through diverse internships and volunteer roles in the fashion, real estate, and non-profit sectors. Passionate about branding and audience engagement, combining analytical thinking with creativity to enhance project outcomes. Actively seeking opportunities to contribute and grow within a dynamic marketing environment.


Overview

1
1
year of professional experience
5
5
Certifications
8
8
Languages

Work History

Digital marketing manager

Khayest By Maryam
04.2025 - Current
  • Video Editing
  • Ads Running
  • Managing Social Media
  • Boosted brand awareness through the creation of engaging social media campaigns.
  • Increased website traffic by developing and implementing a comprehensive SEO strategy.
  • Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.

Digital Marketing Executive

J7 ICON
05.2025 - 08.2025
  • Increased website traffic by implementing search engine optimization strategies and keyword research.
  • Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
  • Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Planned and executed web, SEO, database marketing and social media advertising campaigns.
  • Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation.
  • Increased brand awareness through creation and management of social media channels, boosting social media engagement by [Number]%.

Social media specialist

Lushhue Cosmetics'
07.2024 - 09.2024
  • Maintaining TikTok Shop
  • Influencer Marketing
  • Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
  • Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
  • Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
  • Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
  • Increased brand awareness by developing and implementing targeted social media campaigns.

Social Media

Shahan Associates
07.2024 - 09.2024

Education

BBA -

National University of Modern Languages
08.2025

Skills

Digital marketing strategy

Certification

09/06/2024 – 02/08/2024 Digital Marketing Link https://lms.digiskills.pk/MyResults/MyResults.aspx

Interests

Travelling, Exploring, Photography, Content Creation, Blogging, Content Creation, Video Editing

Timeline

Digital Marketing Executive

J7 ICON
05.2025 - 08.2025

Digital marketing manager

Khayest By Maryam
04.2025 - Current

Social media specialist

Lushhue Cosmetics'
07.2024 - 09.2024

Social Media

Shahan Associates
07.2024 - 09.2024

BBA -

National University of Modern Languages

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Laiba ArifSocial Media Manager