Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Kinza Sarfraz

Riyadh

Summary

Strategy and consulting professional with 5 years of experience in strategy, market entry, and operational transformation. Proven track record leading high-impact initiatives, including $1M pre-seed fundraising, and working with global enterprise clients. Based in Riyadh, with a strong interest in supporting KSA's Vision 2030 priorities.

Overview

7
7
years of professional experience

Work History

Consultant; Reporting to CEO

Gratia (Founded by ex-Bain Consultant)
01.2024 - Current

Key Projects:

  • Fundraising Strategy: Secured $1M in pre-seed funding and onboarded the first institutional investor of a US-based ed-tech startup by leading a team of 4 analysts
  • Headquarter Selection: Conducted strategic location assessment for an EV Joint Venture (Honda, Ford, BMW), benchmarking 20 U.S. cities using a weighted prioritization framework
  • Go-to-Market Strategy: Designed GTM strategy for a Thai online jewelry retailer by analyzing 3 digital channels and benchmarking competitors to launch a new merchant acquisition plan
  • Transformation Enablement: Revamped transformation function of a North American energy company; expected to reduce delivery timelines by ~15%

Associate Consultant; Reporting to Project Manager

Acasus (Founded by Ex-McKinsey Partner)
06.2023 - 01.2024
  • Partnered with Health Managers of 36 districts and donors (GAVI, Gates Foundation, WHO) to improve immunization outcomes in Punjab
  • Analyzed child-level immunization data across and developed bi-weekly data packs using Tableau, enabling vaccinators to identify missed areas and improve provincial coverage by ~12%

Business Analyst; Reporting to BDM and Country Lead

Cargill Pakistan
04.2021 - 06.2023
  • Led regional strategy projects including retail oil market entry in Pakistan and crush investments in Philippines, assessing profit pools, trade flows, and competitive dynamics
  • Developed 5-Year Business Plan with Cargill's JV partner and prepared quarterly performance reviews, including 10-year financial projections and variance analysis for the leadership

Solutions Consultant- Customer Success (CSM); Reporting to Team Lead, Austin Office

7Vals
06.2020 - 04.2021
  • Enabled $100,000 enterprise sale with a Fortune 500 company (company's largest to date)
  • Provided onboarding support to 80+ enterprise clients for two of 7Val’s SAAS-based platforms

Teaching Assistant; Reported directly to Instructor

Lahore University of Management Sciences
01.2019 - 06.2020
  • Facilitated 100+ students for two courses: Logic & Critical Thinking and Business Ethics

Mobile Financial Services (MFS) and Digital Intern; Reported to Senior Manager

Jazz (Veon Group)
07.2019 - 09.2019
  • Achieved highest acquisition (18 accounts) in July by streamlining JazzCash onboarding

Advisory Intern; Reported to Director Performance Improvement Advisor

Ernst & Young
06.2018 - 08.2018
  • Assisted the World Bank and Pakistan Investment Board in renewing investment strategy 2018-22

Education

BSc (Hons.) - Accounting and Finance

Lahore University of Management Sciences
06.2020

Skills

    Hard Skills:

  • Data Analysis & Visualization (Excel, Tableau, Power BI)
  • Business Presentation & Storytelling (Powerpoint, Think-cell, Google Slides)
  • Financial Modelling & Research (Benchmarks, Market Sizing)
  • Soft Skills:

  • Leadership & Project Management
  • Problem Solving & Critical Thinking
  • Client Engagement

Interests

  • Avid traveler with experience in exploring various Gulf countries, gaining insight into regional cultures
  • Passionate about community engagement, with volunteer work focused on youth development and social impact
  • Enjoy reflective writing and journaling as a way to cultivate creativity and structured thinking


Timeline

Consultant; Reporting to CEO

Gratia (Founded by ex-Bain Consultant)
01.2024 - Current

Associate Consultant; Reporting to Project Manager

Acasus (Founded by Ex-McKinsey Partner)
06.2023 - 01.2024

Business Analyst; Reporting to BDM and Country Lead

Cargill Pakistan
04.2021 - 06.2023

Solutions Consultant- Customer Success (CSM); Reporting to Team Lead, Austin Office

7Vals
06.2020 - 04.2021

Mobile Financial Services (MFS) and Digital Intern; Reported to Senior Manager

Jazz (Veon Group)
07.2019 - 09.2019

Teaching Assistant; Reported directly to Instructor

Lahore University of Management Sciences
01.2019 - 06.2020

Advisory Intern; Reported to Director Performance Improvement Advisor

Ernst & Young
06.2018 - 08.2018

BSc (Hons.) - Accounting and Finance

Lahore University of Management Sciences
Kinza Sarfraz