Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Khawaja Esfandiyar Imran

Dubai

Summary

Results-driven Marketing Manager with a proven track record in the cryptocurrency industry, specializing in project listings on major platforms like CoinMarketCap and CoinGecko. Leveraging over six years of experience, I have successfully executed digital marketing campaigns, managed social media growth, and guided strategic initiatives in fast-paced environments. With a strong foundation in blockchain, stakeholder management, and content creation, I excel at driving brand visibility and community engagement. My expertise in data-driven marketing and operations ensures impactful results for cryptocurrency projects.

Overview

7
7
years of professional experience

Work History

Listing Manager

Capitable
Dubai
05.2024 - Current
  • Manage and execute listing process on major exchanges like MEXC, LATOKEN, LBank, Bitget, KuCoin, Crypto.com, Binance, and more.
  • Assist in completion of project listing applications on CoinMarketCap and CoinGecko.
  • Develop and implement marketing strategies for pre and post project listing.
  • Manage social media accounts to ensure regular posting of scheduled content.
  • Connect projects with VCs, Angel Investors, and High Network Individuals to pitch and structure investment deals.
  • Build partnerships with key partners such as development partners, PR agencies, and KOL within crypto communities.

Business Operations Manager

OK International
Dubai
08.2023 - 04.2024
  • Managed the daily operations of the business, including staff scheduling and resource allocation.
  • Created reports on operational metrics for senior management review.
  • Maintained accurate records of financial transactions related to operations activities.
  • Established key performance indicators for measuring success.

Growth Manager

LATOKEN
Msida
02.2023 - 08.2023
  • Executed listings of crypto projects on LATOKEN and supervised co-marketing activities that would increase trading volumes and number of traders.
  • Listing process involved advising best suited packages to projects, based on their listing goal, and contract negotiations to finalize the marketing budgets.
  • Supervised the creation of marketing content such as social media posts, emails and press releases.
  • Managed and executed listing applications of projects on platforms like CoinMarketCap and CoinGecko.

Growth Hacking Consultant

Decklaration/Hypermode
New York, New York
06.2020 - 01.2023
  • Worked closely with the C-suite of our clients (CEO, CFO, COO, CMO, CLO, CTO) in finalizing investor decks for VC/pre-seed round of investments.
  • Conceptualized product strategies with entrepreneurial mindset, and provided consultation across various growth fronts to our clients.
  • Worked primarily with clients in Healthcare and Crypto/DeFi/Web 3.0 industries.
  • Developed GTM business strategies for Healthtech and Web 3.0 clients running fast-paced start-ups.
  • Researched global crypto regulations for our client to identify top industry trends and competitive landscape.
  • Led business performance meetings with internal and external senior management to present updates, provide recommendations, and get feedback.
  • Developed comprehensive reports outlining progress made against campaign goals along with actionable insights.
  • Devised digital marketing strategies coupled with business development strategies helped a client grow 300x in 15 months.

Assistant Application Analyst

CureMD
New York, New York
01.2019 - 01.2020
  • Developed and implemented procedures to test application functionality.
  • Collaborated with developers, testers, analysts, vendors, and other stakeholders throughout the development lifecycle.
  • Was the Key Account Manager of the largest client with 500+ oncology clinics in the states of Alabama and Nevada.
  • Highest case closure percentage, with a daily average of 5.2 and monthly average of 109.25 cases. Total contribution to team’s overall productivity for year 2019 has been 10.84%

Marketing Associate

StudySoup
Bloomington,Indiana
06.2018 - 12.2024
  • Supervised the operations of StudySoup’s college internship program, spread across 552 universities in both US and Canada.
  • Helped setup meetings with DSPs to increase online visibility, form strategic partnerships and identify new growth opportunities.
  • Hired 16,667 students, as Elite Note takers, through interns, and a total of 63,300 students through various digital channels.
  • Doubled our customer LTV from $92 to $185 during Fall 2018 semester. Customer satisfaction rating also increased from 74% to 86% in a period of 4 months.

Education

Professional Diploma - Technology Education

Massachusetts Institute of Technology
Cambridge, Massachusetts, United States
10-2022

Bachelor of Arts - Liberal Arts And Sciences

Indiana University Bloomington
Bloomington, Indiana, United States
05-2017

Skills

  • Cryptocurrency Marketing
  • Project Listings
  • Blockchain Knowledge
  • Social Media Management
  • Business Correspondence
  • Marketing Strategy Development
  • Property Management
  • Investment Analysis
  • Client Relations
  • Partnership Development
  • Market Tracking and Research
  • Analytical and Logical Thinking
  • Google Analytics and Social Media Analytics
  • Operations Management

Languages

English
First Language
Hindi
Proficient (C2)
C2
Urdu
Proficient (C2)
C2

Timeline

Listing Manager

Capitable
05.2024 - Current

Business Operations Manager

OK International
08.2023 - 04.2024

Growth Manager

LATOKEN
02.2023 - 08.2023

Growth Hacking Consultant

Decklaration/Hypermode
06.2020 - 01.2023

Assistant Application Analyst

CureMD
01.2019 - 01.2020

Marketing Associate

StudySoup
06.2018 - 12.2024

Professional Diploma - Technology Education

Massachusetts Institute of Technology

Bachelor of Arts - Liberal Arts And Sciences

Indiana University Bloomington
Khawaja Esfandiyar Imran