Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Khansa Majeed

Khansa Majeed

Islamabad

Summary

Strategic marketing and communications professional with expertise in brand management, media engagement, and high-impact campaigns. Skilled in crisis communication and building partnerships to strengthen reputation and visibility. Committed to delivering innovative solutions that drive organizational goals and lasting impact.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Corporate Communication & Brand Support Manager

United Bank Limited
03.2025 - Current
  • Strengthened brand reputation by leading corporate communications, executive messaging, and media relations.
  • Boosted engagement and visibility through integrated campaigns across digital, print, and PR channels.
  • Maintained trust and transparency by crafting high-impact content and managing crisis communications with leadership and regulators.

Corporate Communication & Brand Support Manager

Silkbank
01.2019 - 03.2025
  • Developed and implemented integrated communication strategies, ensuring alignment with business objectives and enhancing brand presence across digital and traditional media.
  • Spearheaded a corporate social responsibility (CSR) program that strengthened community relations and improved the organization’s public perception.
  • Led crisis communication efforts to mitigate negative press impact, maintaining the company’s corporate reputation and stakeholder confidence.
  • Crafted and distributed key organizational content, including press releases, annual reports (FY 2020-2022), and newsletters, improving brand awareness and transparency.
  • Relaunched and served as editor of the company’s flagship magazine, Silkroute, aligning content with brand positioning and market trends.
  • Collaborated with cross-functional teams to successfully launch major initiatives, including the MasterCard Credit Card, Silkmobile App, and the new Silkbank website.

Assistant Manager, Public Relations

Lahore Qalandars (Pakistan Super League), PCB
10.2017 - 11.2018
  • Strengthened media and public relations strategies, significantly enhancing the franchise’s visibility in national and international markets.
  • Represented the team at high-profile events, increasing brand recognition and stakeholder engagement across diverse audiences.
  • Led media engagement initiatives during PSL in Dubai, fostering strong international media relations and fan outreach campaigns.

Marketing & Communication Associate

DHA, Architecture Plus
03.2017 - 10.2017

Operations & Communication Executive

Innovation Pvt Ltd
03.2016 - 02.2017

Education

Bachelor of Science - Computer Science

Bahauddin Zakariya University
01-2015

Skills

  • Corporate Communication Strategy & Reputation Management
  • Crisis Communication & Stakeholder Engagement
  • Media Relations, Public Relations & Brand Storytelling
  • Digital Marketing & Content Strategy
  • Visual Design Insights & Website Management
  • Corporate Social Responsibility (CSR) Initiatives
  • Proficient in Microsoft Office, Canva & Google Manager Plus

Certification

  • The Strategy of Content Management – University of California, Davis
  • Foundations of Digital Marketing & E-Commerce – Google

Timeline

Corporate Communication & Brand Support Manager

United Bank Limited
03.2025 - Current

Corporate Communication & Brand Support Manager

Silkbank
01.2019 - 03.2025

Assistant Manager, Public Relations

Lahore Qalandars (Pakistan Super League), PCB
10.2017 - 11.2018

Marketing & Communication Associate

DHA, Architecture Plus
03.2017 - 10.2017

Operations & Communication Executive

Innovation Pvt Ltd
03.2016 - 02.2017

Bachelor of Science - Computer Science

Bahauddin Zakariya University

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Khansa Majeed