Khadija Rashad

• Developed full year business plans for all METRO outlets in Lahore and signed  JBP's.
• Managed sales,  visibility drives and in store  custom trade plans for METRO.
• Developed in store plans which included on shelf space utility, in store branding and various activations across the year.
• Led a team of 15 supervisors who looked after the in store execution excellence, planogram execution and stock management on shelf and in the warehouse. 
•  Supervised stock management as per Unilever & Metro's policy, customer relationship management, alignment with the channels & category team, in-store product promotions & activation execution , training & team building, weekly meeting and negotiations with Metro's Management.
• Oversaw & lead various sessions and trainings on business & self-development goals and build awareness on various in sight projects driving agendas and schemes on market competition updates, building an inclusive workplace ,wellbeing & Safety.

• Follow up with the field team regarding product visibility & planning, preparing reports for clients correspondence, meeting minutes, demos and presentations, alignment with the supply chain team for timely stock delivery.
• Streamlined sales logistics and operations cutting costs by 25%.
•  Supervising Quality assurance audits at distributions sights. 
•  Working as a team, strategically helped in increasing primary deliveries by 10% & decreasing budgeted Travel costs by 5% by aligning with the category & finance team.

• Created sales evaluation reports based on collected data for Lahore region.
• Developed methods and strategies for assessing large amounts of data.
• Studied shopping and purchase trends of consumer base and target demographic.
• Suggested adjustments and revisions on promotional strategies to improve sales and profitability.
• Built expertise on Unilever business softwares in generating & analysing the business performances.

• Working with spreadsheets, sales and purchase ledgers and journals.
• Preparing and calculating statutory accounts to make sure payments, amounts and records are correct.
• Sorting out incoming and outgoing daily post and answering any queries.
• Managing and reconciling petty cash transactions and finance accounts.

Elected employee for leading and driving all regional related diverse & inclusive cultural workshops, training sessions, one to one sessions with the female employees and giving feedback to the HR team on the progress in building a more inclusive culture at Unilever.

Project Lead for disable workforce and encouraging more to join Unilever by approaching multiple universities and NGOs . Conducting sessions on how to make Unilever a more comfortable workplace for them by listening to their challenges. Coordinating with the HR to come up with possible solutions to minimize their workplace challenges.

Responsible to represent on Open Days at Sussex Business School.

An elected member to represent students at University's meetings held by The Learnings & Teaching Committee.

Activities & society : Active member of Sussex Business Society, TEDx Society, Sussex dance and sports society.

Active member and voluntary worker at iEarn Pakistan in building awareness of education and health in the rural areas of Pakistan.