Kehkashan Khan
Milton
Summary
Results-driven marketing professional with expertise in launching SaaS Platforms and driving significant sales growth through data-driven campaigns. Proven ability to elevate brand visibility and enhance customer acquisition and engagement through impactful marketing strategies. Collaborates effectively with cross-functional teams.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Growth Marketer
Data Parrot
06.2023 - 12.2023
- Manage and improve advertising campaigns on digital platforms like Google, Facebook, and Twitter to attract potential customers.
- Research emerging technologies related to digital analytics and reports that could be leveraged within the organization.
- Create content for digital campaigns, including website copy, email newsletters, social media posts, and advertisements.
- Email copies generating a success, with an 85% open rate for email newsletters.
Operations Manager
National Foods
04.2022 - 07.2022
- Executed the shopper marketing program 'The Perfect Store Program' with key accounts such as Carrefour and Metro to attain ideal visibility for plain spices and recipe mixes, and achieve a $25M sales target for the quarter.
- Led trade events in 8 cities, overseeing 1000+ attendees.
- Worked with Trade Tracker to create Point of Sale (POS) and Share of Shelf (SOS) trackers to analyze shopper trends.
Social Media Marketing Manager
Salsoft Technologies
09.2020 - 04.2022
- Tracked and analyzed ad spends, reducing marketing budget by 40%
- Optimized campaigns, driving revenue growth of $30,000 for a top-tier client
- Onboarded international clients by delivering customized proposals and presentations
- Created a successful video content series gaining 2000+ YouTube subscribers within six months.
Business Development Intern
Zany Consulting Group
07.2019 - 08.2019
- Compiled targeted customer databases for Canadian provinces, facilitating effective marketing and sales presentations
- Worked closely with Canada's pharmaceutical industry giants to recruit the best talent for technical roles
- Managed and executed job ad postings across various platforms, including job boards, career pages, and social networks, to attract qualified applicants and drive recruitment efforts.
Education
Master of Marketing -
Schulich School of Business, York University
08.2023
Bachelor of Business Administration -
College of Business Management
05.2020
Skills
- Campaign Optimization
- Adobe Suite
- Digital and Traditional Analytics
- Digital and Trade Advertising
- Microsoft Office
- Hubspot
- Product Launch
- Website Creation
- Search Engine Optimization
- Direct Mail Campaigns
- Social Media Management (Hootsuite, Sprout Special, etc)
- Graphic Design
- Proposal Development
Websites
Certification
- Advanced Content and Social Tactics to Optimize SEO, UC Davis, 2020
- Google Ads Certification, Google Digital Garage, 2022
- Introduction to Python, Data Camp, 2023
Timeline
Growth Marketer
Data Parrot
06.2023 - 12.2023
Operations Manager
National Foods
04.2022 - 07.2022
Social Media Marketing Manager
Salsoft Technologies
09.2020 - 04.2022
Business Development Intern
Zany Consulting Group
07.2019 - 08.2019
Master of Marketing -
Schulich School of Business, York University
Bachelor of Business Administration -
College of Business Management
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