Kashif Naqvi
Karachi
Summary
As a highly motivated and experienced marketing & business professional, I bring a track record of success in developing innovative strategies that drive market growth and enhance brand visibility. My expertise spans across various facets of marketing and business development, including market research, digital marketing, and strategic planning. Throughout my career, I have had the privilege of spearheading the successful launch of a new Business Unit, along with a range of products across diverse therapeutic categories such as Neuropsychiatry, Orthopedics, and General Health. This endeavor involved not only the introduction of innovative products but also the strategic oversight of revenue growth and profit and loss management. My commitment to excellence and continuous improvement is the cornerstone of my professional ethos, making me a valuable asset to any forward-thinking organization seeking dynamic growth and market leadership.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Medical Affairs Manager
Nabiqasim Group of Industries
09.2021
- My responsibilities encompass orchestrating clinical trials and forging partnerships with healthcare professionals to establish advisory boards
- I oversee medico-marketing initiatives, focusing on educational and training programs, while supporting the marketing team in devising and executing strategies for product portfolio enhancement
- Additionally, I curate and refine content for various platforms, including presentations, digital media, and patient education materials, and address adverse drug reactions and product safety issues proactively.
Marketing Manager
Surge Laboratories
02.2017 - 09.2021
- Lead the sales and marketing teams for the Neuropsychiatry portfolio
- Stated portfolios generate business worth around 360 million MAT (PKR), with an annual growth rate of 30%
- New Division launched in 2018 with addition of 44-member team
- Managed the sales team and functions, identifying and developing marketing opportunities and plans, implementing marketing and sales action plans.
Business Manager
Surge Laboratories
07.2015 - 01.2017
- Lead the Sales Management team, in addition to the Marketing functions
- Portfolio related to Neuropsychiatry
- Launch of two new products
- Manage Sales and Distribution Network
- Business worth around 200 million MAT (PKR), with an annual growth rate of 30%.
National Sales Manager
Surge Laboratories
12.2012 - 06.2015
- Lead the Sales teams having portfolios related to Neuropsychiatry & General Division
- The stated portfolios were generating the sales of around 650 million (PKR per annum)
- Key responsibilities include identifying & developing marketing opportunities and plans.
Senior Product Manager
Surge Laboratories
06.2010 - 11.2012
- Lead the marketing portfolio of Neuropsychiatry along with Orthopaedic portfolio
- Directly involve in annual & mid-year assessment of the sales & marketing team, & hiring of candidates
- Managing the profitability of the portfolio by initiating aggressive tactics to high gross margin brands through focused and directed promotional campaigns.
Product Manager
Surge Laboratories
06.2007 - 05.2010
- Lead the marketing of Neuropsychiatry Division, with major brand Reline
- Responsible for product planning & marketing, includes managing the product throughout the product lifecycle.
Project Manager
Surge Laboratories
01.2006 - 05.2007
- Disease & Product Presentation with group of Doctors
- Training of field force regarding diseases and products
- Medical Magazines.
Education
MBA (Marketing) -
Institute of Business Management (IOBM)
01.2011
MBBS -
University of Karachi
01.1997
Skills
- Marketing Management
- Medico Marketing
- Sales & Distribution Management
- KOL Management
- Leadership & Team Supervision
- Business Planning
- Digital Marketing
- Market & Data Analysis
- Budgeting & Forecasting
- Marketing & Sales Communication
- Commercial Effectiveness
- Project Management
- New Product Launch
- Profit & Loss Management
Certification
- IQVIA Training by Dr.Amanullah khan
- Organizational Performance Management: Tools for improving performance Indicators by Pakistan Institute of Management
- Leadership Course by Nazim Pervez
- Certificate of Learning by Jamil Jangua (Trainer Resource Group)
- Scenario Planning & Long-Rang Forecasting Workshop
- Digital Marketing & Innovations IOBM
Personal Information
- Father's Name: Syed Farrukh Hyder Naqvi (Late)
- Title: Marketing & Business Professional
- Date of Birth: 10/26/1973
- Marital Status: Married
References
On request
Timeline
Medical Affairs Manager
Nabiqasim Group of Industries
09.2021
Marketing Manager
Surge Laboratories
02.2017 - 09.2021
Business Manager
Surge Laboratories
07.2015 - 01.2017
National Sales Manager
Surge Laboratories
12.2012 - 06.2015
Senior Product Manager
Surge Laboratories
06.2010 - 11.2012
Product Manager
Surge Laboratories
06.2007 - 05.2010
Project Manager
Surge Laboratories
01.2006 - 05.2007
MBA (Marketing) -
Institute of Business Management (IOBM)
MBBS -
University of Karachi
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