MS Office
KASHIF ASLAM
TECHNICAL SALES SPECIALIST
Karachi
Summary
Top performing technical sales leader with a success story of 14 years along with extensive experience in solution-selling, sustainable business growth & management. Successful completion of 100 projects in diversified industries that include construction, automotive, manufacturing, power, oil & gas industries.
Spearheaded large-scale infrastructural development projects and key sales teams. Profoundly trained & polished in cultivating profitable business of engineered products that include steel, construction machinery & tools. Extensive knowledge in production standards ASTM/ASME/DIN/BS and compliances management.
Persuasive communicator with technical-acumen, who loves winning deals and people.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Head of Corporate Sale
Naveena Steel Mills Ltd
Karachi
01.2020 - Current
- Spearhead the project sales teams across the country to achieve the monthly sales volume of more than USD 8 Mn in a vast range of industries that include manufacturing, construction, chemical, oil & gas, power and infrastructural developments.
- Cultivate the efficient consultative selling techniques to lead business with Engineering Consultants, Civil Engineers, Project Managers & ECP Consultants - acquired sustainable business from 50 large scale projects.
- Expeditiously manage the business with key projects and enhanced the sales volume by 35% through adding 28 key accounts from construction segment.
- Formulate the effective KPIs, application of apposite sales tools & strategies along with team recruitment, training and motivating. Developed 3 major performing regions, country-wide.
Sales & Marketing Manager
Amreli Steel Mills Ltd
Karachi
02.2018 - 12.2019
- Generated new sales leads to achieve and exceed monthly sales goals.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Attended monthly sales meetings and quarterly sales trainings.
- Prepared merchandise for sales floor by pricing or tagging.
- Assessed customer needs and utilized suggestive selling techniques to drive sales.
- Set and achieved company defined sales goals.
Regional Sales Head
TPL Holdings Limited
Karachi
02.2016 - 07.2018
Education
Bachelor of Science - Engineering Technology
01.2001 - 03.2005
Associate of Science - Mechanical Engineering
07.1998 - 02.2001
Skills
Application Selling
Technical Consultation
Effective Product Presentations
Channel Sales Management B2B/B2C
Efficient Key Projects Management
Budgeting & Forecasting
Strategic Planning
C-suit level negotiations
Team Building & Leading
Product pricing & positioning
Critical thinking
Regional P&L management
Accomplishments
- Achieved over 200% of the sales targets in a highly competitive market of steel bars.
- "New Product Launch - Steel bars" Pakistan, Naveena Steel Mills. Exceptional achievement by acquiring business volume of USD 150 Mn from scratch level in diversified industries.
- "Military Engineering Services" - accomplished Technical source approval and enhanced business volume by 15%.
- "EMAAR - Pakistan Ground+45 X 45 Towers" formulated sales strategy and achieved substantial business volume of USD 2.5 Mn on monthly basis. "Technical Product Approval" expeditiously fulfilled source approval from one of a top-notch Engineering Consultants.
- "Technical Source Approval" - Wind Turbine Generation - 500MW. Achieved product approvals and secured business volume of USD 2 Mn and added new business channel in the Power sector.
- Ideated sales teams KPIs to increase business volume in new segments by USD 0.5 Mn.
- "Launched new product line - Grade-80 steel bars" and accomplished growing business in a key project of Ground+35X18 towers.
- Made substantial contribution in boosting sales by 45% in 2021 through inducting 10 key projects of FMCG sector.
- "SSGC Sui Southern Gas Pakistan" fulfilled engineering design compliances and efficiently managed a colossal business volume.
- Transformed three significant key accounts "M/s Nesma & Partners" "Eastern Trading & Contracting" & "Civil Works Company" to enhance business volume by 25%. Saudi Arabia
- "Product-source approval SADARA Chemicals" - enhanced business volume by 30% .Saudi Arabia
- "Saudi Aramco R&D Lab phase-2" - product compliances management and business shares enhancement.
- "GTC Hawiyah civil & building works" Saudi Arabia
- Several projects of "Ministry of Water & Electricity" & "National Water Company" Saudi Arabia
- "Marjan Increment Programs" Saudi Arabia
Software
SAP/ERP/ORACLE
Salesforce/HubSpot/CRM
SPSS
Interests
Father Name : Muhammad Aslam
DOB : 6-November-1981
License
- Saudi Arabia
- International Driving Permit
Personal details
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Timeline
Head of Corporate Sale - Naveena Steel Mills Ltd
01.2020 - Current
Sales & Marketing Manager - Amreli Steel Mills Ltd
02.2018 - 12.2019
Regional Sales Head - TPL Holdings Limited
02.2016 - 07.2018
Sir Syed University of Engineering - Bachelor of Science, Engineering Technology
01.2001 - 03.2005
Government Poly-Technical College - Associate of Science, Mechanical Engineering
07.1998 - 02.2001