Muhammad Kashif
Lahore
Every problem is a gift—without problems we would not grow.
Tony Robbins
Skills
Campaign & Contentundefined
Summary
An experienced Marketing & Digital Content professional with 7 years of experience in developing innovative marketing strategies, launching campaigns, Digital, and TV Productions and optimizing brand portfolios. Achieved a proven 30% increase in brand recognition and retention through a successful PR strategy, and improved CTR of campaigns by 35%.
Work History
Marketing Manager
Pakistan Cricket Board
01.2022 - Current
- Developed and executed 10 campaigns over 12 months that exceeded fan engagement and sales of 25%
- Managed budget of USD 1 Million annually to execute marketing initiatives, resulting in a 30% increase in brand awareness
- Maximizing monetization and enhancing content through collaboration and partnerships with popular digital platforms such as Facebook, TikTok, and
- YouTube
- Achieved a 30% increase annually in Digital followers by developing a
- Campaign content calendar, creating visually appealing graphics, and TV
- Commercials
- Execution of campaigns for domestic, international, and ICC cricketing events on all mediums including OOH, Digital, Radio, and TV., Provided comprehensive oversight of TV video production and broadcasting for cricket tournaments worldwide with top broadcasters like, Sky Sports
- Sony, Willow TV, Super Sports, and ASports
- Orchestrated a high-performing team of video content creators, driving engagement among our passionate fan base; increased video views by 40% and subscriber count by 20%.
Marketing/Digital Lead
Pakistan Super League
01.2016 - Current
- Spearheaded highly successful PSL campaigns over three years, captivating and engaging staggering 15 million online followers and over 150 million fans overall using innovative digital, traditional, and TV commercial production strategies
- Proactively established partnerships with popular digital platforms such as, , TikTok, Snack Video, and YouTube to create content collaborations
- Handled numerous contract negotiations with TVC production companies, digital, and creative agencies
- Increased organic search traffic by 20% and online ticket sales by 25% through keyword research, analysis, and on/off-page optimization of SEO strategy.
Manager
Pakistan Cricket Board, MEDIA AND COMMUNICATION
01.2016 - 01.2020
- Video & TV Production, Specialized in creating compelling digital videos tailored to resonate with cricket enthusiasts nationwide
- Introduced digital monetization for the first time in Pakistan Cricket resulting in a monthly earning of $500,000.
Marketing/ Digital Lead
Kollage Concepts
01.2015 - 01.2016
- Collaborated with clients to understand their needs and goals, providing creative solutions and recommendations for video content that aligned with their brand identity
- Video Producer
Education
Bachelor's - Mass Communication
01.2022 - Current
Professional Diploma -
01.2016 - 06.2016
Professional Diploma - Film & TV Production
06.2015 - 12.2015
CERTIFICATES Credential ID JYW5RHSJKUL9 - undefined
Certification
Google Analytics
Overview
8
8
years of professional experience
2
2
Google Certificates
2
2
Proffesional Diploma
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