Kanza Fazal
Istanbul,
Summary
Innovative Copywriter and Digital Strategist bringing effective marketing and advertising strategies. Possessing strong creativity to deliver unique copy and in-depth knowledge of competitive campaigns. I am well versed with optimizing and implementing online marketing strategies using a coherent understanding of branding, message delivery and customer preferences.
Overview
4
4
years of post-secondary education
3
3
Languages
Work History
Content Writer
Freelancer
- Produced original, creative content for promotional advertisements and marketing materials.
- Managed competing deadlines with efficiency.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
Digital Marketer
Freelancer
- Drove email acquisition and marketing campaigns to support key business initiatives.
- Strategized and implemented email personalization and dynamic content using the software Klaviyo.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Initiated successful digital strategies for various platforms to attract customer engagement.
- Managed social media accounts for clients.
Education
Bachelor of Arts - Psychology
Istanbul Bilgi University
Istanbul 09.2020 - Current
High School Diploma -
Nixor College
Pakistan 08.2018 - 06.2020
Journalism
University of Pennsylvania
Online 01.2020 - 03.2020
Skills
Microsoft Office
Written Communication
Editing/proofreading
SEO
Multitasking Abilities
Organization and Time Management
Self-Motivated
Interpersonal Communication
Timeline
Bachelor of Arts - Psychology
Istanbul Bilgi University
09.2020 - Current
Journalism
University of Pennsylvania
01.2020 - 03.2020
High School Diploma -
Nixor College
08.2018 - 06.2020
Content Writer
Freelancer
Digital Marketer
Freelancer