Hi, I’m
Kaniz Fatima
Category Specialist (Sweet & Confectionery )
Lahore,Punjab
Summary
Detail-oriented professional with strong background in purchasing, relationship management and inventory control. Proven track record of identifying cost savings opportunities, Negotiation and executing strategies to maximize sales and profits. Considered valuable asset to any team.
Overview
18
years of professional experience
6
Certifications
1
Language
Work History
METRO Cash& Carry Pakistan
Category Specialist Sweet & Confectionery
09.2021 - Current
Job overview
- Responsible as Category Manager for portfolio in excess of PKR 7.4 billion
- Major responsibility is annual sales planning, budgeting and forecasting for entire portfolio
- Category PNL responsibility
- Managing portfolio of 80+ suppliers- Pepsi, Coca Cola and Nestle etc
- Contract negotiations and all issues related to supplier management
- Responsible for sourcing and assortment building for all CTG (locally and import), in line with company Strategy.
- Cost management & assortment rationalization
- Category management by building right assortment, layout and planogram management based on CTG need
- Managing supply chain by forecasting sales
- This also includes managing stock outs and seasonal shortages
- Category improve their stock days from 15days to 12 days
- Regular competitor and market analysis for proactive strategic decision making
- Reviewing and evaluating quarterly KPI achievements
- Achievements:
- Increased sales value of Tea category from 1.5 B 3.2B, in year 2021 to 2023
- Steadily achieved net operating and working profit of 24% - highest in company till this date
- Started promotional policies and strategies and developed key differentiations which directly accounted in increase in volume in confectionery category
- Introduce new concept in retail sector of assorted jellies with sale value of 3.5 M and 20% margin
- Sales improvement focusing Mid-tier suppliers for sustainable business.
METRO Cash& Carry Pakistan
Category Specialist(Beverages)
10.2016 - 08.2021
Job overview
- Handling Beverages Category of 5 billion which includes Carbonated drinks, Juices, Syrups, Power drinks and Water
- Negotiate & ensure WIN WIN situation with Top suppliers- Major supplies are like Pepsi, Coca Cola& Nestle
- Assortment Range Plan- revamped beverages category with more profitable assortment for trade and non trade
- Working extensively on mid tier suppliers to have less dependency on bigger giants and drive more sales and income through these suppliers
- Managing supply chain by forecasting sales
- Achievements:
- Support to grow Beverages Business sales with 22% of Sales growth vs last year.
- Grew the business of the 2nd tier suppliers by 20% which was done with commendable Power of Relationship with the suppliers & Sustainable business practices.
- Increase the CN topline by 10% through exclusive promos & activities through development and effective use of various advertising media for effective promotion management.
- Arrange and support to Coca cola team for creating the Guinness World Record by setting up the “World’s Largest Packaged Product display” at the Metro Cash & Carry in Lahore, Pakistan.
- By displaying 1.5L coke covers 100,000 cases & almost 1 Million Liters
- Coca cola has made this award by “Largest Packaged Product Display” in collaboration with Metro
- C&C and we have to record to sell 100,000 in just three days from only one store.
METRO Cash & Carry Pakistan
Offer Management Support Specialist
01.2012 - 09.2016
Job overview
- Preparation of Sales & margin analysis comparison with the MTD/YTD targets and highlighting the sales gaps.
- Increased profitability and productivity by minimizing downtime and streamlining quality control procedures through four eye principles.
- Managed data and correspondence to secure information across complex landscapes of organizational departments.
- Conducted research to assist with routine tasks and special projects.
- Performed wide-ranging administrative, financial and service-related functions.
- Planned and coordinated logistics and materials for board meetings, committee meetings and staff events.
Makro Habib Pakistan Limited
Commercial Coordinator
09.2008 - 01.2012
Job overview
- Producing Reports (stock report, ageing stocks, Zero stock report,) for Food and Non Food
- Coordinates with concerned Buyers to identify existing shelf-products that are saleable and can generate desired sales and profits if developed and marketed as Makro’s Own Brand
- Monitors the performance of Dry Food products.
- Produces an effective Makro Mail Program, which will achieve sales expectations and other income targets.
- Developed and implemented strategies to improve team productivity and efficiency.
Eden Housing Limited
Asst. Marketing Manager
03.2006 - 08.2008
Job overview
- Built and improved customer engagement plans.
- Analysis of customer research, current market conditions and competitor information
- Develop and implement marketing plans and projects for new and existing products
- Compiled product and customer data to generate informed profit projections.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Coordinated with sales representatives during customer interactions, driving sales and partnerships to increase revenue.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
MEC Corporation
Asst. Manager Customer Services
09.2005 - 02.2006
Job overview
- Competitors marketing activities analysis
- Trained and regularly mentored associates on performance-oriented strategies and customer service techniques.
- Developed and offered unique discount options to drive interest in new product lines.
- Researched and corrected customer concerns to promote company loyalty.
- Assumed ownership over team productivity and managed work flow to meet or exceed quality service goals.
- Took ownership of customer issues and followed problems through to resolution.
Education
The University of
Lahore
M.B.A from Marketing
University Overview
GPA: 3.5/4.00
Skills
Budget Planning P&L Management
Certification
Skilled sales enhancement
Timeline
Category Specialist Sweet & Confectionery
METRO Cash& Carry Pakistan
09.2021 - Current
Category Specialist(Beverages)
METRO Cash& Carry Pakistan
10.2016 - 08.2021
Offer Management Support Specialist
METRO Cash & Carry Pakistan
01.2012 - 09.2016
Commercial Coordinator
Makro Habib Pakistan Limited
09.2008 - 01.2012
Asst. Marketing Manager
Eden Housing Limited
03.2006 - 08.2008
Asst. Manager Customer Services
MEC Corporation
09.2005 - 02.2006
The University of Lahore
M.B.A from Marketing
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