Kainat Durrani
Lahore
Summary
Motivated and growth-driven marketing professional with experience across brand and agency environments, specializing in strategy, creative thinking and brand development. Curious by nature, passionate about understanding consumers and markets, and driven to turn insights into meaningful ideas and strategic solutions.
Overview
2
2
Languages
4
4
years of professional experience
Work History
Strategy Manager
Conglo
Lahore
06.2025 - 08.2026
- Developed brand strategies, positioning, big ideas, brand books, and messaging frameworks, translating research into actionable brand direction to enhance brand impact.
- Conducted market, competitor, and consumer research to identify insights and strategic direction for brands and campaigns, informing decision-making.
- Built naming strategies and communication platforms to translate strategic thinking into compelling consumer experiences that resonate with target audiences.
- Worked across brands including Zong, Domino’s, Route2Health and Poulta, alongside strategic pitches for several well-recognised national and international brands.
Creative Marketing Intern
Red Communication Arts
Lahore
01.2025 - 03.2025
- Contributed to integrated campaigns for Rose Petal, Nestlé, and Capri, ensuring cohesive messaging.
- Scripted ad copies and jingles, enhancing brand storytelling and engagement.
- Assisted in developing marketing strategies and brand-aligned creative concepts.
Product Executive
Aodour Pk
Lahore
09.2024 - 01.2025
- Analyzed ongoing trends to curate relevant product offerings and maintain brand competitiveness.
- Conducted product research and sourcing, aligning selections with market trends and consumer demand.
- Audited product listings on the website, ensuring accuracy, quality, and optimized presentation.
Freelance Content Creator & Social Media Manager
KINNAIRD CENTRE FOR LEARNING & CULTURAL DEVELOPMENT
01.2023
- Developed content strategies that increased online presence and audience engagement for brands.
- Managed social media platforms by curating content, optimising posting schedules, and analysing performance metrics to drive engagement.
- Implemented trend-driven strategies that maximised reach and engagement based on insights.
Education
MPhil. - International Relations
KINNAIRD COLLEGE FOR WOMEN
01-2025
BA honors - International Relations
KINNAIRD COLLEGE FOR WOMEN
01-2023
Skills
- Brand strategy
- Market analysis
- Consumer insights
- Competitive research
- Strategic planning
- Trend forecasting
- Creative thinking
- Critical-thinking
- Project coordination
- Team collaboration
Languages
English
Urdu
Timeline
Strategy Manager
Conglo
06.2025 - 08.2026
Creative Marketing Intern
Red Communication Arts
01.2025 - 03.2025
Product Executive
Aodour Pk
09.2024 - 01.2025
Freelance Content Creator & Social Media Manager
KINNAIRD CENTRE FOR LEARNING & CULTURAL DEVELOPMENT
01.2023
MPhil. - International Relations
KINNAIRD COLLEGE FOR WOMEN
BA honors - International Relations
KINNAIRD COLLEGE FOR WOMEN