Junaid Ali Khan
Senior Media Planner
Karachi
Summary
I am a highly efficient, methodical yet innovative marketing manager with extensive experience in supporting sales departments determined to make a mark in the industry with the determination to show an approach that sets examples. Personally and professionally have a comfortable and pleasant aura, and I relate well with people. I can, therefore, not only work as a team player but also lead when required.
Media industry professional with exceptional problem-solving abilities. Offering 12+ years of experience in the media industry devoted to balancing company needs to build brand loyalty.
Overview
13
13
years of professional experience
7
7
years of post-secondary education
Work History
Senior Media Planner
Adcom ZenithOptimedia
karachi
05.2022 - Current
- Analysing data, thinking and designing innovative strategies to effectively ensure marketing campaigns reach their target audience.
- Assessing the impact and suitability of different media types that target certain markets based on their clients' needs and requirements.
- Developing various options for media plans based on the client's objectives.
- Analysing the client's post-campaign results and recommending enhancements.
- Interacting with internal and external partners to evaluate, implement, and maintain a media plan.
- Collecting and analysing information on different media channels.
- Creating or recommending certain media strategies to increase the client's brand recognition.
- Working closely with clients to understand their needs, wants, and objectives and then determining which media channels fit best for specific campaigns.
Research and Strategy Manager
Neo TV
Karachi
11.2017 - 05.2022
- Advise clients on advertising strategies and create timeslots strategies
- Collect, research and prepare communication material
- Develop, implement and evaluate communications strategies and programs
- Prepare or manage reports, analyses, presentations, media plans etc.
- Prepare and deliver informative and persuasive programs and informational materials to increase awareness of news genre talk show segments and other attractions.
- Develop and implement promotional campaigns appropriate for 360'degree media
- Involve working for channel footage endorsement
- Design effective survey instruments and coordinate all activities associated with the survey study
- Supervising Daily, Weekly, Monthly, Quarterly & Yearly basis client intelligence reports for a local and regional platform
- Establish distribution networks for brands to initiate market research studies and analyse their findings, assist in product development, and direct and evaluate the marketing strategies.
- Plans, direct and evaluate the activities of firms and departments.
- Client/Brand: Unilever Pakistan, Procter and Gamble Pakistan, Reckitt Benckiser Pakistan, GlaxoSmithKline, Pakistan Mobile Communications Limited (Mobilink), Nestle Pakistan, Colgate Palmolive Pakistan and many others
Senior Marketing and Research Manager
Ten Sports
Karachi
03.2012 - 11.2017
- Develop marketing plans and strategies for the department. Create designs for introducing new goods and services and the expansion of existing services.
- Participate in overall departmental strategic planning and management activities.
- Conduct market research to determine customer needs and impressions of department goods and services; design survey instruments, compile information, analyse results, and prepare reports.
- Executing complete marketplace and competitor analysis to understand which marketing/advertising avenues would be most productive for their client's brand.
- Carrying out effective research & intelligence into competitor products & other trends.
- Design, implement & facilitate an effective local & national marketing strategy.
- Collect and analyse data concerning market trends and competitor activities.
- Good working knowledge of marketing principles, notably supporting the building and promoting a brand's ability to work to and meet firm deadlines.
- Develop and implement brand research, a tracking programme that will monitor the brand and build an understanding of brand perception.
- Experience in consumer research, event activation, channel footage endorsement and BTL activities.
Media Manager
Orient Advertising Pvt. Ltd.
Karachi
01.2011 - 02.2012
- Create and maintain databases for research queries from various internal and external sources.
- Design effective survey instruments and coordinate all activities associated with the survey study, including formatting, scanning, analysing, summarising and presenting results.
- Write reports highlighting key findings and make presentations of results for Nokia Pakistan, Shan Foods, Mehran Foods, Continental Biscuits Ltd., Bake parlour, Mobilink Pakistan, Frozen food Category, Just for Men, Audionic, Philips Pakistan, Popular Juices, Noman Builders, Linkus Nova Herbion, Shama Banaspati, Eagle Motorcycle, Eco Star, Wall Street Money Exchange & QMobile Pvt Ltd.
- Identify troubleshoots and resolve inquiries on external and internal research data and act as a research resource person for the above clients.
- Maintain Daily, Weekly, Monthly, Quarterly & Yearly basis client intelligence reports for a local and regional platform.
- Collect and analyse data concerning market trends and competitor activities.
- Pre & Post Evaluation before & after planning for finding authentic values such as GRPs, OTS, Net Reach, Affinity Index & Contact Classes, along with the suggestion of Target Market Audience
Media Planner
Orient Advertising Pvt. Ltd.
Karachi
04.2009 - 12.2010
- Have incorporated media database technologies such as tracking into media planning efforts.
- Analysed campaign performance weekly to spot trends, test strategies and optimise plans.
- Prepared performance analysis reports on media properties.
- We are developing media content plans for third parties.
Management Trainee
Orient Advertising Pvt. Ltd.
Karachi
01.2009 - 03.2009
Education
MBA - – Marketing
Iqra University
Karachi, Pakistan 09.2008 - 01.2012
Bachelors of Electronic Engineering - – Electronics
Hamdard University
Karachi, Pakistan 01.2005 - 01.2009
Skills
MS Officeundefined
Timeline
Senior Media Planner
Adcom ZenithOptimedia
05.2022 - Current
Research and Strategy Manager
Neo TV
11.2017 - 05.2022
Senior Marketing and Research Manager
Ten Sports
03.2012 - 11.2017
Media Manager
Orient Advertising Pvt. Ltd.
01.2011 - 02.2012
Media Planner
Orient Advertising Pvt. Ltd.
04.2009 - 12.2010
Management Trainee
Orient Advertising Pvt. Ltd.
01.2009 - 03.2009
MBA - – Marketing
Iqra University
09.2008 - 01.2012
Bachelors of Electronic Engineering - – Electronics
Hamdard University
01.2005 - 01.2009
Similar Profiles
John BaldwinJohn Baldwin
Owner at Adcom Kenosha LLCOwner at Adcom Kenosha LLC
Olabode OlaseniOlabode Olaseni
Truck Driver at Adcom TruckingTruck Driver at Adcom Trucking
ROJUN DABALOSROJUN DABALOS
UAV AND TARGET AIRCRAFT DEVICE INSTALLER at NATIONAL INNOVATION TECHNOLOGY / ADCOM Systems www.adcomsystems.ae UAV AND TARGET AIRCRAFT DEVICE INSTALLER at NATIONAL INNOVATION TECHNOLOGY / ADCOM Systems www.adcomsystems.ae