Junaid Khalid
Creative Copywriter & Marketing Strategist
Lahore
Summary
Driven Content Manager proficient in SEO, HTML, web design and editing. Offering 14-year background generating new content and managing team of 10+ writers. Strong image editing, writing and communication skills. Expertise in managing content migration and performing SEO and metadata research.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Sales Execute and Content Manager
Builtin Soft
02.2024 - Current
- Contributed ideas in brainstorming sessions which led to innovative campaign concepts attracting new clients.
- Conducted regular performance analysis of competitors'' email strategies to identify areas of differentiation or potential improvement opportunities for our brand''s campaigns.
- Enhanced email campaign performance by strategizing and implementing A/B testing methods.
- Increased open rates with engaging subject lines and personalized content tailored to target audiences.
SEO Content Writer
Upwork.com
01.2015 - Current
- Conducted comprehensive keyword research to identify opportunities for increased search engine visibility.
- Developed and executed successful link-building campaigns, resulting in an expanded online presence.
- Enhanced brand visibility with the development of high-quality, targeted content.
- Improved organic search results by employing white-hat SEO techniques and best practices.
Content Manager
Dodo Packaging
1 2020 - 12.2023
- Elevated brand visibility by designing and implementing comprehensive content strategy across multiple digital platforms.
- Enhanced website traffic with SEO-optimized content, focusing on keyword integration and backlink strategies.
- Contributed ideas in brainstorming sessions which led to innovative campaign concepts attracting new clients.
- Increased lead generation through targeted content, addressing specific customer needs and interests.
- Facilitated workshops for content team on best practices in SEO and content marketing, improving team skills and performance.
- Implemented user feedback system for content improvement, leading to more relevant and impactful articles.
CONTENT MANAGER
Quality Resource Group
01.2018 - 01.2019
- Led rebranding initiative from content perspective, ensuring all materials reflected updated brand identity and values.
- Developed and executed content calendar to ensure consistent engagement, leading to noticeable increase in audience interaction.
- Edited and proofread all written materials, maintaining a high standard of grammar and style consistency.
- Developed a comprehensive content calendar for consistent publishing and improved audience engagement.
- Led content team in brainstorming sessions that resulted in innovative campaign ideas.
CONTENT MANAGER
Paylessdeal.com.au
01.2017 - 01.2018
- Edited and proofread all written materials, maintaining a high standard of grammar and style consistency.
- Developed a comprehensive content calendar for consistent publishing and improved audience engagement.
- Analyzed competitor websites to identify trends and opportunities for improvement in our own content strategy.
- Enhanced website traffic with SEO-optimized content, focusing on keyword integration and backlink strategies.
- Developed an efficient content management system for streamlined organization and easy accessibility of digital assets.
- Contributed ideas in brainstorming sessions which led to innovative campaign concepts attracting new clients.
CONTENT WRITER
Logik Digital
01.2016 - 01.2017
- Participated in brainstorming sessions for content ideas, contributing to diverse and innovative editorial calendar.
- Conducted thorough research for topics to ensure content accuracy and reliability, establishing trust with audience.
- Analyzed performance metrics to adjust content strategies, leading to improved SEO rankings.
- Developed comprehensive style guides outlining voice, tone, language usage guidelines which improved overall brand consistency throughout various forms of communication.
- Tracked content performance and user engagement to inform future content creation, aligning with audience preferences.
FREELANCE
Elance.com
01.2011 - 01.2015
- Developed custom web solutions for clients, increasing user engagement and customer satisfaction.
- Enhanced brand visibility by designing and executing innovative marketing campaigns across multiple digital platforms.
- Conducted comprehensive market research to inform and guide successful project outcomes for various clients.
- Developed customized solutions to address unique client needs, resulting in repeat business and referrals.
- Streamlined client communication processes, resulting in more efficient project timelines and increased client trust.
- Designed and implemented SEO strategies, significantly improving clients' website visibility and search engine rankings.
- Collaborated with cross-functional teams to ensure cohesive branding and marketing strategies across all client channels.
CONTENT MANAGER
DLM Incorporation
01.2013 - 01.2014
- Strengthened communication skills through regular interactions with others.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Paid attention to detail while completing assignments.
- Resolved problems, improved operations and provided exceptional service.
- Identified issues, analyzed information and provided solutions to problems.
Education
Bachelor of Science - Human Resources Management
Islamia University
Rahim Yar Khan, Punjab, Pakistan 05.2009 - 05.2013
High School Diploma -
Superior College
Rahim Yar Khan, Punjab, Pakistan 04.2001 -
Skills
Copywriting
Blog Writing
Sales Funnel Writing
SEO Writing
Front-End WORDPRESS
Website Content
Content Development
Content Editing
Certification
PHP Web Developer
Timeline
Sales Execute and Content Manager
Builtin Soft
02.2024 - Current
CONTENT MANAGER
Quality Resource Group
01.2018 - 01.2019
CONTENT MANAGER
Paylessdeal.com.au
01.2017 - 01.2018
PHP Web Developer
08-2016
CONTENT WRITER
Logik Digital
01.2016 - 01.2017
SEO Content Writer
Upwork.com
01.2015 - Current
CONTENT MANAGER
DLM Incorporation
01.2013 - 01.2014
FREELANCE
Elance.com
01.2011 - 01.2015
Bachelor of Science - Human Resources Management
Islamia University
05.2009 - 05.2013
High School Diploma -
Superior College
04.2001 -
Content Manager
Dodo Packaging
1 2020 - 12.2023
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