Junaid Hayyat
Sales Strategy Analyst
Summary
Confident and hardworking individual with extensive knowledge in supporting sales teams and implementing effective marketing strategies. Strong organizational skills and proficiency in administration, market research, distribution handling, and driving annual sales growth. Seeking a sales position with an exciting and ambitious company to contribute to their success.
Overview
10
10
years of professional experience
1
1
year of post-secondary education
1
1
Certification
Work History
Area Manager
Shaigan Consumer Health | FMCG | South Punjab Zone
05.2024 - Current
- Managing the entire South Punjab zone, overseeing LMTs, SMTs, and General Trade with a team of 5 TSEs & 1 Brand Ambassador
- Achieving a monthly sales target of PKR 5 million, consistently exceeding targets by implementing strategic sales initiatives.
- Conducting regular market visits to monitor sales performance, gather market insights, and identify growth opportunities.
- Developing and implementing promotional campaigns to increase product visibility and drive consumer engagement.
- Collaborating with distributors and ensuring smooth supply chain operations across the region, optimizing inventory management.
- Monitoring competitor activities and adjusting strategies to maintain a competitive edge in the market.
- Training and mentoring the sales team to improve productivity and ensure alignment with company goals.
- Building strong relationships with key customers, leading to a significant increase in repeat business.
- Successfully launching new products across the region, achieving quick market penetration, and sustained growth.
Sr. Area Manager - Trade Marketing
Martin Dow Marker Formely Merck
1 2022 - 04.2024
- Implemented the sales metrics resulted in a remarkable increase in value growth compared to the previous year
- Consolidated the sales process attained a signifcant 32% share in the national business, contributing to 85 Mio sales
- Developed a sales analysis system in distribution channel which produced 8% sales growth
- Negotiated with C- Management of Key Chain accounts in business development raised the revenue by 35%
- Orchestrated 45 Health Studio driving visibility, relation building improved the brand image by 50%
- Executed 45 back wall units which enhanced the sales by 5% in the visibility program drive
- Restructured the entire team's Route to Market, resulting in an added 6% revenue
- Secured 4% sales increase by organizing least 10 disease awareness symposiums a month
- Ensuring maximum coverage & productivity & effciently tracking drop size to grow business
- Effectively implementing various trade initiatives & plans on various brands & ensuring customer engagement plans are effectively executed
Nutrition Specialist
NESTLE
11.2019 - 01.2022
- Educated healthcare professionals & retail partners on the benefits & nutritional value of Nestlé products, focusing on infant & maternal nutrition.
- Developed & executed product training sessions to increase awareness & sales effectiveness.
- Built & maintained strong relationships with key opinion leaders (KOLs) in the medical community to ensure product endorsement & support.
- Conducted market analysis & gathered feedback to adapt product positioning & communication strategies.
- Supported sales teams with technical expertise & provided insights into product features, market trends & competitor activities.
- Collaborated with the marketing team to organize workshops, seminars & nutrition awareness campaigns, improving product visibility & credibility in the market.
Territory Executive
Merck
06.2016 - 10.2019
- Plan to ensure achievement of territory & personal targets, aligning with company
- Promoted the company products & services & sold them to Healthcare Professionals
- Coverage expansions as per the aligned fiscal objectives
- Monitoring competitor activities with a keen eye
- Develop strong relationships with customers at marketing & activation level
- Daily monitoring & business development by forecasting sales
- Identify business potential in new areas in the territory & develop plan to launch services
Team Leader at Fireball Marketing
Philip Morris International
02.2015 - 06.2016
- Responsible for all activation from conceptualization, planning & implementation of cost-effective Brand activation, promotions, Merchandising Programs, Events & other brand building programs
- Implemented Pre and Post Sell system (PJPs, efficient routes) with 100% success
- Administered Warehouse with best practices - Kaizen
- Effective outdoor execution with budgeting and selection of out of home branding options as per the requirement of brand team, complete due diligence of the visibility
- Developed a panel of vendors nationally according to their strength in their respective regions
- Devising marketing campaigns & executions for content, event or new ventures
- Plan & Implement the price & promotion strategies as per market need/trend
Education
BBA - Marketing
Preston University
Multan 01.2024 - 12.2024
Lahore University of Managment Sciences
LahoreSkills
Market Intelligence
Leadership
Innovation
Process Management
Relationship Building
Microsoft Excel
Analytics
Market Research
Negotiation
Power BI
Forecasting
Sales
Conceptualization
Planning
Management
Merchandising
Personal Information
- Nationality: Pakistani
- Driving License: Yes
Languages
English
Saraiki
Urdu
Punjabi
Certification
Transforming of Customer Experiences - LUMs
Timeline
Area Manager
Shaigan Consumer Health | FMCG | South Punjab Zone
05.2024 - Current
BBA - Marketing
Preston University
01.2024 - 12.2024
Transforming of Customer Experiences - LUMs
12-2023
Nutrition Specialist
NESTLE
11.2019 - 01.2022
Territory Executive
Merck
06.2016 - 10.2019
Team Leader at Fireball Marketing
Philip Morris International
02.2015 - 06.2016
Sr. Area Manager - Trade Marketing
Martin Dow Marker Formely Merck
1 2022 - 04.2024
Lahore University of Managment Sciences
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