Jawad Arshad Bhatti

• Generation and Development of Non-Fuel Revenue business across the country via convenience stores network (350+ stores),
• Responsible for strategic alliances and FMCG partnerships (execution, sustainability and expansion),
• Development of convenience stores network (design confirmation, layouts planning),
• Implementation of brand strategies and in store marketing campaigns (internal and partner driven),
• In-store Payments solutions and digitalization,
• Category strategy building and budgeting

• Generation and Development of Non-Fuel Revenue business across the country via enhanced services offerings
• Responsible for strategic alliances and partnerships (executions Leopards Courier, TCS, Delivery Hero, Panther Tyres and various Banks)
• Deployment of automated Total Wash Facilities and sales of Car Care product range along with development of manual car washes across the network,
• Payments solutions and digitalization (banks, telcos, payment services firms),
• Creation of synergies between different offerings of Total Parco for customized solutions including (EV Charging, Auto Lubricants Change facilities, Service Areas).
• Marketing strategy construction, campaigns and execution.

• Managing a team of Area Managers in Punjab and North Region,
• Sustaining and developing self-generated business portfolio, contributing a turnover of PKR 20 Billion+ in company’s P&L,
• Responsible for monitoring the performance of the regional sales team by establishing a system of reports and communications involving sales reports and cyclical sales meetings,
• Ensuring 100% Network penetration translating into business at 450 + retail Stations across the region,
• Prospecting customers base of B2B and SME corporations in the region,
• Recovery of all the outstanding of the region, leading to enhanced collection efficiency and reduction of debts,
• Key accounts management and frequent communication with the customer base to achieve minimum churn,
• Bring innovation in the product and sales management for gaining competitive edge in the market,
• Running market intelligence on competitor’s activities,
• Planning and executing marketing activities for customers and retail stations across the region.

· Sustaining and developing self-generated business,

· Developing new business opportunities and implementing sales strategies with both new and existing customers,

· Developing and maintaining existing relationships with customers while handling a portfolio of corporate(B2B) and individual customers(B2C).

· Key Account Management, handling accounts of major MNCs and large local corporate concerns nationwide.

· Liaising with Station Managers and Dealers across the Area; responsible for solving customer complaints and training of the station staff (customer services, sales and technical support).

· Writing proposals, drafting commercial terms and working on contractual negotiations,

· Keeping up to date with competitors and changes within the marketplace.

· Cards business marketing and branding at active sites.