Jawad Qamar
Country Head of Commercial - Member Leadership Team - PK
Lahore,PB
Summary
Top level executive with a “Strategic Management” perspective with almost two decades of multiple industry experience including FMCG, Retail, Corporate Banking and Manufacturing. Proven ability to lead companies towards sustainable growth and market differentiation by focusing on solutions that create investor profitability.
Overview
21
21
years of professional experience
Work History
Country Head of Commercial - Pakistan
MAF Carrefour Pakistan (Pvt.) Ltd
08.2024 - Current
- Currently handling a portfolio of approx 475 M AED and 950+ suppliers comprising Food, Non Food, Pricing Strategy, Private Brands and Exports
- Initiated the re-organize for growth initiative by re-evaluating the departmental structure with 12% reduction in costs and 15% increase in productivity
- Proven ability to learn quickly and adapt to new situations
Head of B2B & Marketing
MAF Carrefour Pakistan (Pvt.) Ltd
12.2021 - 07.2024
- Digitized existing business by developing a B2B platform by the name of S-Mart with Corporate Team enabling “Live Negotiation” with Customers resulting in addition of 500 customers
- Price Optimization exercise in B2C business resulting in increase of 1.8% in Gross Margin
Founder and Managing Director
M TEAM Consultants
10.2019 - 12.2021
- Company Overview: Founded in 2019 M Team is a Commercial Consultancy Entity enabling organizations in managing their Commercial Business Challenges
- Key clients included Beaconhouse School Systems leading Private School chain in Pakistan with an estimated annual turnover of $150Mio - Launched first My Bagpack flagship store in Lahore
General Manager Pakistan
Maxim Agri Private Limited
07.2018 - 10.2019
- Company Overview: Founded in 2009 Maxim Agri is one of the fastest growing Agri company in the country with a turnover of approx PKR 2.0 Billion and a strength of around 250 people
- Improved the top line by 35% and bottom line by 1% by bringing in PnL focus, improving sales mix, adding product lines with business synergies and optimizing selling costs
- Reduced Cost of Sales by 5% with Seed suppliers through contract re negotiation
Head of Trade / HoReCa
Metro Cash and Carry Pakistan Limited
07.2009 - 7 2016
- With a turnover of almost USD 250 M (2016) Trader Business contributes almost 50% of the Metro Cash and Carry's (MCC) and is the biggest business segment within the company
- Lead the Strategic Target Picture Team for MCC Pakistan organization strategy for next 5 years
- Launched the Store Empowerment Tool (SET) which was identified as a best practice by MCCI and made part of its Global Customer Centricity project, enabling store teams to lock and negotiate on the spot deals improving customer service levels
- Carried out a comprehensive HoReCa Segmentation and Need Assessment study with AC Nielsen to identify potential customer segments, their assortment and service needs
- Set up the Pricing Department for MCC Pakistan from scratch, which currently is pivotal in ensuring MCC's market competitiveness
Trade Marketing Dairy Portfolio / Area Manager
Nestle Pakistan Limited
03.2006 - 07.2009
- Project Leader for Retail Audit Implementation Team which helped in improving retail coverage by 15% and reduce Out of Stocks in Top End Retail by 23%
- Led Trade Launch for Everyday Mix Tea and Relaunch of Milkpak Fortified through 360 degree plan with emphasis on Placement, Retailer Relationship and Activation for shoppers
Relationship Manager Corporate Banking South
MCB Bank Limited
03.2004 - 3 2006
Education
MBA -
Institute of Business Administration
Karachi 04.2001 - 01.2002
BBA -
Institute of Business Administration
Karachi 04.2001 - 01.2001
Intermediate -
Government College
Lahore01-1998
Matriculation -
Aitchison College
Lahore01-1996
Skills
General Management / Team Leadership
Business & PnL Management
Category and Commercial Management
Strategic Management / Business Planning
Building Sustainable Businesses
Sales Management
Channel and Trade Marketing
Business Transformation / Change Management
Cross Functional Management
Customer Relationship Management
Accomplishments
- Revamped MAF commercial strategy with focus on profitable categories resulting in 1.3% increase in profitability against forecast
- Customer insight based private brand development of 25+ price entry skus resulting in 4% increase in turnover
- Assortment optimization in slow moving categories with a resulting in 10 % reduction in stock days
- Established the B2B department at MAF resulting in increase in top line by 2X in 3 years and profitability improvement of 0.5% through better mix management and increasing share of profitable suppliers
- At METRO doubled the business in 3 years time with 1.5% profitability improvement
- Successfully rolled out Trade Delivery service which currently contributed almost 20% of the business Turnover in less than 3 years and resulted in overall profitability improvement of 15 bps
- Launched the Store Empowerment Tool (SET) which was identified as a best practice by MCCI and made part of its Global Customer Centricity project, enabling store teams to lock and negotiate on the spot deals improving customer service levels
Timeline
Country Head of Commercial - Pakistan
MAF Carrefour Pakistan (Pvt.) Ltd
08.2024 - Current
Head of B2B & Marketing
MAF Carrefour Pakistan (Pvt.) Ltd
12.2021 - 07.2024
Founder and Managing Director
M TEAM Consultants
10.2019 - 12.2021
General Manager Pakistan
Maxim Agri Private Limited
07.2018 - 10.2019
Head of Trade / HoReCa
Metro Cash and Carry Pakistan Limited
07.2009 - 7 2016
Trade Marketing Dairy Portfolio / Area Manager
Nestle Pakistan Limited
03.2006 - 07.2009
Relationship Manager Corporate Banking South
MCB Bank Limited
03.2004 - 3 2006
MBA -
Institute of Business Administration
04.2001 - 01.2002
BBA -
Institute of Business Administration
04.2001 - 01.2001
Intermediate -
Government College
Matriculation -
Aitchison College