Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Certification
Timeline
CustomerServiceRepresentative
Jameel Channa

Jameel Channa

Regional Category Manager - Ultra Fresh
Karachi,Sindh

Summary

  • Successful and confident with 9 years’ experience of modern retail operations, supply chain in commercial Fresh Food segment
  • Having proven record of planning, supply chain and strategic buying, by utilizing them have achieved sales targets, profitability (margins), incremental sales and quality product standards
  • Extensive Fresh Food experience in strategic & opportunity purchasing, back end sourcing and supplier development
  • Managing buying volumes range and gained expertise in Fresh Food market category wise like;
  • Fresh & Frozen Red Meat
  • Fresh & Frozen poultry
  • Fresh & frozen Fish
  • Fruits & Vegetables
  • Vast knowledge in category management, shelf strategies, modern trade, merchandising, retail & bulk sales promotions
  • Having far-reaching customer management, experience in different channels like, B2B & B2C segments
  • Well skilled in procurement, negotiation, inventory management, supply chain process and stock management
  • Solution oriented approach with strong problem solving, communication and presentation skills

Overview

16
16
years of professional experience
13
13
years of post-secondary education
5
5
Certificates

Work History

Regional Category Manager - Ultra Fresh

Metro Cash & Carry Pakistan
Karachi , Sindh
11.2019 - Current

Commercial & Strategic sourcing of Fresh Poultry, Meat, Fish & F&V produce in the region in order to create end to end business solution to B2B & B2C segment

leading the commerical functions on macro level in sourcing, supplier landscape, back end integration, stock management, planning and administration in all categories

Negotiating with current suppliers to drive down costs without compromising on quality

Managing quality and assortment in line with Suppliers by keeping customer demand on priority

Expert in budgeting & forecasting the next level sales & income targets

conducting monthly / quarterly teams meeting to review sales / income performances and design future strategy considering top & bottom line results

Category Specialist - Meat / Fish / F&V

Metro Cash & Carry Pakistan
Karachi, Sindh
10.2012 - 10.2019

Conducting commercial market research to ascertain the best quality product from potential suppliers in terms of best & profitable value

Managing weekly tenders, stocks, pricing, profitability, competitor visits, sales / income targets at operational & corporate level

giving brief presentations on the current market analysis, possible growth and purchasing strategies

participating in auctions / bids, making recommendation based on commercial and technical factors

Department Manager Meat / Fish

Metro Cash & Carry Pakistan
Karachi , Sindh
09.2008 - 09.2012

Managed team of 25 employees, overseeing hiring, training, and professional growth of employees.

Worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.

Worked with HoReCa customers to understand needs and provide best quality product with excellent service.

Achieved sales & tonnage targets while liaising with sales team

Managing excellent relationship with procurement team, suppliers and customers towards betterment of stock availability & best quality

Restaurant Manger

KFC - Grey Mackenzie Restaurants International
Karachi , Sindh
12.2003 - 08.2006

Planning and analyzing restaurant level sales & profitability

Organizing marketing activities such as promotional events and discount schemes

Executing plans for the departmental sales, profit and staff development

Maintaining petty cash, payroll, bank reconciliations, receivables and inventories

Education

MBA - Marketing

University of Karachi
Karachi
01.2011 - Current

MA Economics - Economics

Shah Latif University Khair Pur Sindh
Khairpur Sindh
08.2006 - 08.2008

Skills

    Strong Negotiating Skills

Forecasting & Budgeting

Strategic decision making

Result Oriented

Project Management

Accomplishments

  • Successfully accomplished “Poultry Back End Integration” project by earning additional 4% profit margin
  • Successfully accomplished “Livestock Procuring” project from rural markets to maintain appropriate supply chain
  • Successfully accomplished “Sea Fish Project” by availing auctioning bid in early markets at main fisheries through which 7% company profit margin enhanced
  • Successfully completed “WHT exemption on Poultry” Project where company secured 4.5% profi margin

Additional Information

Address : House # D4/11, Rabia City Apartments, Block 18, Gulistan e Johar, Karachi

Cell: +923245000272 / +923452569291

email: jymeel.channa@gmail.com

Certification

Negotiation Skills & Tactics

Timeline

Regional Category Manager - Ultra Fresh

Metro Cash & Carry Pakistan
11.2019 - Current

Category Specialist - Meat / Fish / F&V

Metro Cash & Carry Pakistan
10.2012 - 10.2019

MBA - Marketing

University of Karachi
01.2011 - Current

Department Manager Meat / Fish

Metro Cash & Carry Pakistan
09.2008 - 09.2012

MA Economics - Economics

Shah Latif University Khair Pur Sindh
08.2006 - 08.2008

Restaurant Manger

KFC - Grey Mackenzie Restaurants International
12.2003 - 08.2006
Jameel ChannaRegional Category Manager - Ultra Fresh