ISRA NAQVI
Summary
Results-driven marketing leader with over 11 years of experience leading marketing strategy for a $3.5 million revenue-generating business. Skilled in mentoring, inspiring, and challenging teams to exceed company objectives and drive business growth.
Overview
11
11
years of professional experience
Work History
Regional Head of Marketing
Premier NX
04.2024 - Current
- Develop comprehensive marketing strategies by analyzing target audiences, defining key objectives, and implementing plans to drive brand growth and market positioning.
- Oversee product marketing, crafting go-to-market strategies, value propositions, and messaging frameworks that resonate with target audiences.
- Oversee brand management by creating and enforcing brand guidelines, ensuring cohesive messaging across all platforms, and monitoring brand perception.
- Lead corporate reputation management, including peer review sites, PR initiatives, and media agency collaborations.
- Conduct in-depth market research and competitive analysis to identify industry trends, customer preferences, and growth opportunities.
- Strategically plan, execute, and evaluate multi-channel marketing campaigns and promotional activities to maximize engagement and ROI.
- Spearhead demand generation initiatives, implementing multi-channel lead acquisition strategies that drive pipeline expansion.
- Successfully optimized Google Ads campaigns, reducing cost per conversion by 15% and increasing conversion rates by 20%.
- Managed a $70,000/month lead generation budget, achieving a 40% conversion rate to Marketing Qualified Leads (MQLs).
- Develop and implement digital marketing strategies across various channels, including website optimization, social media marketing, performance marketing, email marketing, and SEO.
- Drive corporate messaging and thought leadership through strategic content, executive communications, and media placements.
- Ensure consistent brand messaging across all digital platforms, enhancing visibility and engagement.
- Enhance the organization’s online presence, ensuring alignment with business objectives and customer engagement goals.
- Lead and mentor a cross-functional marketing team, including digital marketing, telesales, and sales teams.
- Lead a high-performing team across digital marketing, sales enablement, telesales, and corporate communications, fostering a collaborative and results-driven culture.
- Establish team goals, provide strategic guidance, delegate tasks, and foster a collaborative and results-driven work environment.
- Oversee budgeting and resource allocation, ensuring strategic alignment and optimal utilization of marketing investments.
- Define and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives, using data-driven insights to refine strategies.
- Build and maintain strong relationships with internal departments, stakeholders, clients, and external partners to enhance collaboration and business growth.
- Manage all PR activities, ensuring positive brand exposure and industry recognition.
- Organize and oversee trade shows, speed-dating events, and industry conferences across the North American region to drive brand visibility and networking opportunities.
- Successfully spearheaded award applications, securing industry recognitions such as Stevie, Titan, and ICMI in categories like Best CX Service Provider, Best Employer, and Corporate Culture Excellence.
Head of Marketing
Acrosoft.io
11.2022 - 03.2024
- Developing marketing strategies by understanding the target market, identifying key marketing objectives, and developing plans to achieve them
- Brand management by developing brand guidelines, ensuring consistent brand messaging across all channels, and monitoring brand perception among customers
- Market research and analysis by gathering insights about customer's preferences, market trends, and competitor's activities
- Planning, executing, and evaluate marketing campaigns and promotional activities is a key responsibility
- Managed and optimized Google Ads campaigns, reducing the cost per conversion by 15% and increasing the conversion rate by 20%
- Supervised a lead generation budget of $50,000, achieving a 40% conversion rate to Marketing Qualified Leads (MQLs)
- Developing and executing the strategies for digital marketing channels and techniques
- Developed innovative and targeted collateral to support overall branding objectives.
- Managing the organization's online presence, including website optimization, social media marketing, performance marketing, email marketing, SEO
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Leading the complete marketing team which includes digital marketing team, tele-sale team, and sales team
- Launched marketing activities for new product lines and market penetration.
- Setting goals, provide guidance, assigning tasks, and fostering collaborative work environment
- Collaborated with developers, advertisers and production managers to market products and services.
- Budgeting and resource allocation by identifying priorities, determine resource needs for various marketing initiatives, and ensuring that spending aligns with strategic goal
- Measuring the effectiveness of marketing campaigns and initiatives is essential
- Establish key performance indicators (KPIs) and regularly track and analyze data to evaluate the success of marketing efforts
- Building and nurturing relationships with other departments, stakeholders, clients, and external partners
- Managing all the PR activities of company
Digital & Performance Marketing Manager
Apollo Private Wealth
01.2021 - 10.2022
- Evaluate digital transformation
- Email Marketing Management
- Lead Nurture sequence development
- Keep an eye on the process of MQL to SQL
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Supervised a lead generation budget of $17,000, achieving a 40-57% conversion rate to Marketing Qualified Leads (MQLs)
- Identify trends and insights and optimize spend and performance based on the insights
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Oversee new and ongoing marketing and advertising activities
- Optimized email campaigns to increase open and click-through rates.
- Project management
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Social Forum Maintenance
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Lead generation management
- Brand Strategy and Budgeting
- PR and Influencer marketing
Manager Strategy & Planning
Brandzila Pvt Ltd
01.2017 - 12.2021
- Brand Development
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Maintain social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns and assess against goals (ROI & KPI)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Evaluate emerging technologies
- Provide thought leadership and perspective for adoption where appropriate
- Budgeting of campaigns, market research, and market planning
- Plan, execute, and measure experiments and conversion tests
- Plan PR activities and digital publications
- Keep an eye on all sales related activities
- Oversaw an $18,000 budget, yielding a return on ad spend (ROAS) of up to 11x
Marketing Executive
Nishat Mills (Apparel Unit)
01.2015 - 12.2017
- My role for Levi's & Co
- Involved comprehensive oversight, encompassing the entire garment development process through to shipment
- This encompassed responsibilities such as prototype development, production of commercial samples, and managing bulk production
- Furthermore, I possessed a proficient understanding of garment costing
Academic writer (freelancer)
Writing invader
01.2014 - 12.2017
- In my four-year freelancing career, I successfully completed numerous projects, theses, business plans, and comprehensive marketing strategies for various businesses
Social media Executive
Cresset Technologies
01.2014 - 12.2015
- I was responsible for overseeing advertising campaigns, which included outdoor and social media campaigns, for clients such as Tena Durrani, Sania Maskatiya, Ethnic, Deepak Pervani, and more
- I handled client inquiries and requests related to their social media posts and outdoor advertising campaigns
Education
MBA - Marketing
University of Central Punjab
Lahore01.2014
B.com - Commerce
Punjab Collage
Lahore01.2010
Skills
- HubSpot CRM Management
- Sales Force Management
- Google Analytics Proficiency
- Proficient in Meta Ads
- Google Ads Management
- LinkedIn Advertising
- TikTok Advertising
- Jira Project Management
- Canva Proficiency
- Proficient in Adobe Photoshop
Additional Information
- Outstanding Performance Award: Recognized for exceptional contributions and achievements at Premier NX.
- Excellence in Marketing Award: Honored for outstanding performance and strategic impact at Acrosoft Pvt. Ltd.
- Top Achiever Award: Awarded for exceeding expectations and driving success at Apollo Private Wealth.
- Best Campaign Executor: Recognized for two consecutive years at Brandzila Pvt. Ltd. for delivering high-impact marketing campaigns.
Extra-Curricular Activities
Debating champion consecutively for 5 years at school level Received best sports person trophy at college level Received all-rounder trophy in cricket at bachelors' level Active participation in event organization
Timeline
Regional Head of Marketing
Premier NX
04.2024 - Current
Head of Marketing
Acrosoft.io
11.2022 - 03.2024
Digital & Performance Marketing Manager
Apollo Private Wealth
01.2021 - 10.2022
Manager Strategy & Planning
Brandzila Pvt Ltd
01.2017 - 12.2021
Marketing Executive
Nishat Mills (Apparel Unit)
01.2015 - 12.2017
Academic writer (freelancer)
Writing invader
01.2014 - 12.2017
Social media Executive
Cresset Technologies
01.2014 - 12.2015
MBA - Marketing
University of Central Punjab
B.com - Commerce
Punjab Collage
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