Ishrat Fatima
Senior Manager Business
Summary
Driven to excel, leveraged Business Development and Product Management skills at Wemsol Pvt Limited - Keenu, advancing from Customer Experience Executive to Senior Business Manager. Achieved a significant Product strategy overhaul, enhancing business efficiency. Renowned for strategic leadership and fostering robust team dynamics, consistently deliver beyond expectations.
Overview
7
7
years of professional experience
11
11
years of post-secondary education
Work History
Senior Business Manager
Wemsol Pvt Limited - Keenu
Karachi, Pakistan
07.2023 - Current
- Responsible for monitoring and improving overall Acquiring portfolio, managing, acquisition, activation and retention.
- Developing and executing comprehensive business strategies to drive company growth and profitability.
- Leading cross-functional teams in planning and implementing high-impact projects.
- Cultivating and maintaining strong relationships with key clients and stakeholders.
- Oversee budgeting, forecasting, and financial reporting to ensure alignment with business goals.
- Streamline business processes to enhance efficiency and effectiveness.
- Developing and monitoring key performance indicators (KPIs) to track progress and measure success.
- Working closely with Marketing, Sales, Product Development, and other departments to align business strategies and achieve company objectives.
- Supervising distinct projects for digitization and automation in alignment with business strategies.
Product Manager
Wemsol Pvt Limited - Keenu
Karachi, Pakistan
07.2021 - 06.2023
- Increased volume by 35%, by redesigning product strategy, to shift focus to high value merchants.
- Consistently exceeded revenue targets by driving sales initiatives, optimizing pricing strategies, and expanding product offerings.
- Improved customer satisfaction ratings with proactive problem resolution and enhanced communication strategies.
- Increased conversion by 15% by enabling value added services on POS.
- Strategized and enabled BNPL on POS, with projected increase of 30% in average ticket size.
- Implemented retail integration, which improved counter staff experience, and reduce checkout time by 30%.
- Revamped operational journeys resulting in 20% increase in conversions.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
Product Specialist
Wemsol Pvt Limited - Keenu
Karachi, Pakistan
04.2019 - 06.2021
- Spearheaded development of Consumer Wallet by crafting comprehensive product requirement document, designing UI/UX, and creating detailed use cases and user journeys, resulting in 25% increase in user engagement.
- Led successful implementation of Interbank Funds Transfer (IBFT), Biometric services, Cash deposit, cash withdrawal services for Consumer Wallet, boosting transaction volume by 30%.
- Directed EMI license process by ensuring regulatory compliance readiness, managing inspection deliverables, and coordinating with State Bank.
- Revamped consumer app processes and user journeys, improving user satisfaction scores by 40% and reducing customer support requests by 20%
Customer Experience Executive
Wemsol Pvt Limited
02.2017 - 03.2019
- Assisted customers with their queries regarding product through calls, email and social media.
- Designed, and implemented customer interactions channels, which increased conversion by 30%.
- Increased MAU by 25% through effective Push Notification flows, outbound calls and SMS.
- Coordinated cross-functional teams to address complex issues impacting overall customer journey holistically.
- Reduced customer complaints by proactively identifying issues and implementing targeted solutions.
Education
MBA - Marketing
Institute of Business Management
Karachi, Sindh, Pakistan 05.2018 - 05.2023
Exchange Program - Marketing Management And Research
Istanbul Aydin University
Istanbul Turkey 08.2019 - 07.2020
BBA - Finance
FUUAST
Karachi, Pakistan 01.2011 - 12.2014
High School Diploma -
ST. Patrick's College
Karachi, Sindh, Pakistan 08.2008 - 03.2010
Skills
Product Management
Business Development
Pricing strategy
Distribution Strategy
Logistics Management
Accomplishments
Best Student Award for Excellence in Academics
Timeline
Senior Business Manager
Wemsol Pvt Limited - Keenu
07.2023 - Current
Product Manager
Wemsol Pvt Limited - Keenu
07.2021 - 06.2023
Exchange Program - Marketing Management And Research
Istanbul Aydin University
08.2019 - 07.2020
Product Specialist
Wemsol Pvt Limited - Keenu
04.2019 - 06.2021
MBA - Marketing
Institute of Business Management
05.2018 - 05.2023
Customer Experience Executive
Wemsol Pvt Limited
02.2017 - 03.2019
BBA - Finance
FUUAST
01.2011 - 12.2014
High School Diploma -
ST. Patrick's College
08.2008 - 03.2010