Summary
Overview
Work History
Education
Skills
Timeline
Generic
Ishfaq  Ali

Ishfaq Ali

Retail Management, Network Development Flagship Renovation Model · Same Store Development · Financial Analysis · Franchise Management & Planning · Retail Operations · New Vendor Development · Vendor Management · Capex Budgeting · Retail Network Health Management · Retail Network Planning · Business Development · Visual Merchandising · Commercial Real Estate · New Store Planning · Feasibility Studies · Project Management · Retail Network Development
Punjab

Summary

An Astute professional with 20+ years in Retail Sales Management, Operations Management, Expansion, Supply Chain Management, Channel Management, Brand Activation, Strategic Marketing and demonstrated success in growing the business in a highly competitive market.

Ø Detailed gross root level working in Fashion Footwear & Apparel brands in Pakistan

Ø Agile Network Expansion Specialist in Retail

Ø Operations Excellence, Replenishment and Supply Chain Management

Ø Proven Business growth and Team Leadership

Ø Store level operating cost efficiency through different initiatives

Overview

21
21
years of professional experience

Work History

Retail Sales Consultant

Capcon
11.2023 - Current

• As an Operations Head serving as a key member of Executive Team

• Developing the sales strategies for BTW, LAMA, Starlet, Cougar

• Leading a Team of more than 500 employees approx.

• Formulate retail sales, Store Network, and business development Strategies to drive
the revenue growth.

• Improved store operations, policies & practices.

  • Offered each customer top-notch, personal service to boost sales and customer satisfaction.
  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.
  • Answered product questions with up-to-date knowledge of sales and store promotions.
  • Helped customers complete purchases, locate items, and join reward programs.

Senior District Sales Manager

Services Sales Corportation
08.2008 - 10.2023
  • Sourced new leads and developed deep client relationships to promote sales.
  • Maximized sales performance by cultivating performance-oriented culture with well-structured individual and team targets.
  • Managed book of business valued at 2 billion across 35 retail outlet
  • Developed sales strategy based on research of consumer buying trends and market conditions.

Working as senior District Sales Manager Retail (NDURE) Service Sales Corporation. Managed 35 retail stores operating within the central region of Business 2 billion.

Major responsibilities included:

• Work to meet all sales targets, plan store sales strategies, analyze sales data, and
work to expand sales.

• Manage retail store staff, hire, and train new employees, motivate current
employees.

• Plan store layout and displays to simplify customer shopping and promote products.

• Plan to execute upcoming expansions in region.

• Profitability analysis of stores and corrective measures to meet profitability targets.

• Training and development of store staff in alignment with HR on Customer Services,

Product

• Knowledge, Merchandising, Displays and Selling Techniques.

• Inventory management and smooth product fillings with coordination of Supply

Chain.

• ATL and BTL activities planning to boost store sales and business.

• Ensuring standards for quality, customer service and health and safety are met.

Senior Regional Sales Manager

Chimera (pvt) Limited
08.2002 - 07.2008
  • Finalized sales contracts with high-value customers.
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Executed successful promotional events and trade shows.

• Managing the Key dealer account & expansion of business Growth

• Dealer Reconciliation

• Incentive policy for the sales force & for dealer network to promote sales Team.

• Daily sales collection as per agreed day to day plan.

• Making strategy for new arrival Product

• Streamline warehouse Operation for timely availability of product to the dealer.

• Achieving regional sales target

• My devised system takes care of IMEI (The International Mobile Equipment Identity)

Education

Master of Science - Supply Chain & Retail Management

Lahore University & Management Science
LAhore
04.2001 -

MBA - Finance & Marketing

University of Central Punjab
Lahore
04.2001 -

Skills

Product Merchandising

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Timeline

Retail Sales Consultant

Capcon
11.2023 - Current

Senior District Sales Manager

Services Sales Corportation
08.2008 - 10.2023

Senior Regional Sales Manager

Chimera (pvt) Limited
08.2002 - 07.2008

Master of Science - Supply Chain & Retail Management

Lahore University & Management Science
04.2001 -

MBA - Finance & Marketing

University of Central Punjab
04.2001 -
Ishfaq AliRetail Management, Network Development Flagship Renovation Model · Same Store Development · Financial Analysis · Franchise Management & Planning · Retail Operations · New Vendor Development · Vendor Management · Capex Budgeting · Retail Network Health Management · Retail Network Planning · Business Development · Visual Merchandising · Commercial Real Estate · New Store Planning · Feasibility Studies · Project Management · Retail Network Development