Irum Hassan
Marketing Specialist
Islamabad
Summary
Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Marketing Specialist
Homecare Marketing Pros
Florida
2023.01 - Current
- Build Weekly/Monthly Website Pages for clients using tools and layouts on WordPress
- Optimize Weekly/Monthly Website Pages
- Build and update Website page build roadmap
- Update and edit website content and layout
- Developed design deliverables that elevated, differentiated, and functioned on-brand and on-strategy.
- Implemented SEO strategies to optimize web content for search engines.
Senior Digital Marketing Associate
Repstack
Wilmington
2021.11 - Current
- Conduct social media audits to ensure best practices are being used
- Create Branding Guides to ensure communication remains consistent
- Monitor key online marketing metrics to track success
- Create engaging content for organic lead generation
- Maintain digital dashboard of several different accounts
- Analyze digital data to draw key recommendations around website optimization
Social Media Specialist
Notice U Marketing
Las Vegas
2022.02 - 2022.11
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Increased customer engagement through social media.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Conducted daily updates to social media profiles to boost company online presence.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
Marketing Executive
Oxbridge Digital
Islamabad
2021.04 - 2021.08
- Developing Monthly Social Media Plans for clients based in the UK and Pakistan
- Building Brand Awareness and visibility through contemporary and powerful Marketing strategies
- Wireframing Landing pages to facilitate the Graphic designing and Web development team according to clients needs
- Generating relevant leads through successful YouTube affiliation and collaborations with Influencers.
HR Intern
LMKT
Islamabad
2019.12 - 2020.02
- Filed paperwork, sorted, and delivered mail and maintained office organization.
- Worked with HR team to coordinate company events.
- Assisted human resources and recruiting teams by scheduling phone screens and on-site interviews.
- Maintained relationships with personnel using strong collaboration and teamwork skills.
- Posted job openings, screened resumes and scheduled interviews to fill positions with qualified candidates.
- Conducted orientations and helped employees complete necessary paperwork to get new hires established and up to speed quickly.
Patient Experience Intern
Shifa International Hospital
Islamabad
2018.07 - 2018.08
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Proven ability to develop and implement creative solutions to complex problems.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Skilled at working independently and collaboratively in a team environment.
Education
MBA - Marketing
Bahria University
2019.09 - 2021.03
BBA - HR
International Islamic University
2014.08 - 2018.06
Skills
Social Media Marketing
Branding
Influencer Marketing Self - DrivenContent Creation EntrepreneurshipCreative Strategy
SEO
Timeline
Marketing Specialist
Homecare Marketing Pros
2023.01 - Current
Social Media Specialist
Notice U Marketing
2022.02 - 2022.11
Senior Digital Marketing Associate
Repstack
2021.11 - Current
Marketing Executive
Oxbridge Digital
2021.04 - 2021.08
HR Intern
LMKT
2019.12 - 2020.02
MBA - Marketing
Bahria University
2019.09 - 2021.03
Patient Experience Intern
Shifa International Hospital
2018.07 - 2018.08
BBA - HR
International Islamic University
2014.08 - 2018.06