Summary
Overview
Work History
Education
Skills
Languages
Timeline
AssistantManager
Iqra Abdullah

Iqra Abdullah

Grphic Design
Lahore,Pakistan

Summary

Talented and results-oriented creative professional with experience leading teams, managing budgets, and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses an excellent eye for detail and a nuanced understanding of brand voice and messaging.

As an experienced graphic designer with over 10 years of professional experience, bring both the technical expertise and creative passion to produce high-quality designs that engage and inspire users.

Throughout my career, Have worked on a variety of projects that range from branding, to print design, digital media, and web design. Each project presented a unique set of challenges and mastered a range of tools, techniques, and social platforms to address them. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Adobe Premier, Lightroom, After Effects, Canva, and more)

Skills extend beyond just software proficiency. Possesses a keen eye for design and has a strong understanding of color theory, typography, and layout design. An experienced in creating design solutions that address the needs of both the client and the end-user. Creative thinking and problem-solving skills are an asset to any team.

In addition to technical abilities, a professional communicator and can work collaboratively with team members or independently to meet deadlines. Thrive in fast-paced, deadline-driven environments and have a proven track record of delivering high-quality designs on time and budget.

Link to Portfolio:

https://www.behance.net/iqraabdullah_M8
https://m8-digital.com/

Overview

14
14
years of professional experience
4
4
years of post-secondary education

Work History

Creative Head

M8 Digital
Lahore, Pakistan
01.2021 - Current
  • Developed marketing plans to support department strategies.
  • Developed targeted advice for decision-makers on how best to reach target consumers and build awareness.
  • Managed multi-channel advertising campaigns to support sales objectives.
  • Evaluated campaign performance to optimize return on investment.
  • Organized marketing plans and programs to best support business growth and development.
  • Conducted market research to understand the customer base and enhance products.
  • Devised creative strategies for highlighting goods and promoting specific attributes.
  • Maximized media coverage through tactical planning and communications.
  • Brainstormed ideas with clients and stakeholders to maximize project potential.
  • Wrote engaging, entertaining, and informative media scripts for different uses.

Senior graphic designer

Muaaz Emroidery
Lahore, Pakistan
06.2018 - 12.2020
  • Lead team of designers from project ideation through iteration and final delivery.
  • Challenged graphics teams to evoke creativity and innovation.
  • Oversaw design development from concept to completion, including branding graphics, print design and marketing collateral.
  • Designed engaging brochures, banners and signs for printing.
  • Created corporate branding, designing cohesive looks from logos to letterheads.
  • Embodied brand style to generate aligned content targeted on specific uses.
  • Refreshed brand experience across key touch points with forward-thinking designs.
  • Developed seasonal visual vocabulary to continuously refine and elevate customer experience.

Manager Marketing

Enem Mall
Lahore, Pakistan
10.2016 - 03.2018
  • Managed the creative and Marketing Department including supervision of photoshoots, marketing content, and proposals.
  • Analyzed customer data and campaign performance to drive improvements.
  • Oversaw multi-channel lead generation campaigns with HubSpot.
  • Delivered sales pitches and presentations to high-profile clients.

Magazine Designer (Virtual)

Design Circle Canada
Ontario, Canada
09.2015 - 09.2016
  • Handled numerous projects simultaneously, delivering on-time completion.
  • Designed the monthly Magazine with Real Estate Listings, Interviews, and Biographies of Brokers.
  • Innovated current product ranges through collaboration with design and development teams.

Graphic designer

World Tech Virtual
Lahore, Pakistan
03.2014 - 09.2015
  • Developed engaging marketing and promotional materials to generate revenue and grow client bases.
  • Oversaw design development from concept to completion, including branding graphics, print design and marketing collateral.
  • Liaised with external designers and printers to ensure deadlines were met and materials met strict quality standards.
  • Produced digital advertising to showcase products and heighten brand engagement.
  • Worked with internal team and external suppliers for accurate design execution.

Graphic Designer & Illustrator

Print Ad Communication
Lahore, Pakistan
07.2011 - 03.2013
  • Created quality, high-res digital image files for use in digital and traditional printing methods.
  • Developed engaging marketing and promotional materials to generate revenue and grow client bases.
  • Designed engaging brochures, banners and signs for printing.
  • Oversaw design development from concept to completion, including branding graphics, print design and marketing collateral.

Graphic Designer

Visionaries Design
Lahore, Pakistan
01.2010 - 01.2011
  • Developed engaging marketing and promotional materials to generate revenue and grow client bases.
  • Created corporate branding, designing cohesive looks from logos to letterheads.
  • Created quality, high-res digital image files for use in digital and traditional printing methods.
  • Employed design fundamentals when selecting typography, color, and layout.

Education

Bachelor of Arts - Graphic Design

University Of The Punjab
Pakistan
09.2007 - 09.2011

Skills

  • Graphic design proficiency
  • Copywriting abilities
  • Promotions planning skills
  • Campaign development experience
  • Color psychology
  • Business plan implementation
  • Vendor negotiation
  • Design understanding
  • Communications strategies
  • Deadline-oriented
  • Creative team leadership
  • Complex problem solver
  • Photographic editing
  • Corporate identity branding
  • Market research expertise

Languages

English
Advanced
Urdu
Native
Hindi
Intermediate
Punjabi
Intermediate

Timeline

Creative Head

M8 Digital
01.2021 - Current

Senior graphic designer

Muaaz Emroidery
06.2018 - 12.2020

Manager Marketing

Enem Mall
10.2016 - 03.2018

Magazine Designer (Virtual)

Design Circle Canada
09.2015 - 09.2016

Graphic designer

World Tech Virtual
03.2014 - 09.2015

Graphic Designer & Illustrator

Print Ad Communication
07.2011 - 03.2013

Graphic Designer

Visionaries Design
01.2010 - 01.2011

Bachelor of Arts - Graphic Design

University Of The Punjab
09.2007 - 09.2011
Iqra AbdullahGrphic Design