Iqra

I led data-driven digital marketing campaigns across Türkiye’s travel market, leveraging Google Ads, Facebook Ads Manager, and Meta Business Suite to optimize customer acquisition and conversion rates. By scaling Google Ads campaigns across Türkiye, Europe, and the USA, I generated 450 to 600 leads monthly with a 60% conversion rate. I implemented targeted keyword strategies and audience segmentation to attract high-quality traffic, consistently reducing the cost per lead. I significantly improved return on ad spend (ROAS) and overall campaign performance through strategic planning and ongoing optimization.

As a Google Ads Specialist, I managed and optimized paid search campaigns for Andy Anand Chocolates, targeting both nationwide and local U.S. markets. With a $5,010 budget, I achieved 15,700 clicks, 446 conversions, and an average cost of $11 per conversion. By implementing keyword optimization, A/B testing of ad copy, and geo-targeted audience segmentation, I improved the overall 4X ROI and conversion performance. Additionally, I applied Technical SEO strategies to enhance landing page Quality Scores and increase conversion efficiency, utilizing Google Ads, Google Analytics, and Keyword Planner for continuous performance tracking and optimization.

Managed international performance marketing campaigns for Coldwell Banker Tanzania, targeting high-income audiences in Europe, the Middle East, and the UAE. Utilized Google Ads / Google AdWords and Facebook Ads Manager with tailored messaging and optimized funnels to drive luxury real estate leads. Consistently generated 100 leads per month at a $0.50 cost-per-lead. Applied strong communication skills, project management, and analytics tools like Google Analytics, Meta Insights, and GTMetrix to optimize campaign performance. Supported brand growth and global positioning through data-driven strategy and continuous improvement.

Google & PPC Expert, I lead the development and execution of high-performing PPC campaigns. Focused on Sales, customer acquisition, and brand visibility. Leveraging platforms like Google Ads, I craft tailored paid media campaigns for the UK market.

• Through in-depth market research and target audience segmentation, I ensure precise audience targeting and message relevance. I utilize strategic keyword research to optimize ad performance and increase reach. My expertise in conversion optimization, A/B testing, and funnel optimization drives higher engagement and lower acquisition costs.
• I implement retargeting campaigns to re-engage high-intent users and maximize ROI. I maintain high CTR and reduce CPC by employing advanced bidding strategies and continuous performance analysis.
• Utilizing tools like Google Analytics and Google Tag Manager, I make data-driven decisions to refine campaign effectiveness. I manage budgets efficiently, optimizing spend to lower CPA while increasing returns. My campaigns consistently deliver measurable results backed by KPI tracking.
• I collaborate with sales, content, and design teams to ensure cohesive brand management across all channels. Strong campaign management ensures alignment with business objectives. I continually refine strategies to enhance performance and drive growth. My contributions have significantly strengthened the agency’s presence in the competitive UK software development market.

As a Social Media Marketing Specialist, I managed and executed Meta Ads campaigns with a total ad spend of 2.8 millionPKR, generating $11.5 million PKR in sales and achieving a 4.11x ROI. I developed and implemented data-driven campaign strategies focused on maximizing conversions, resulting in a 2.48% conversion rate and over 2K orders. My role included handling advertising budgets, creating engaging ad copy, and developing creative concepts to ensure strong audience engagement. I oversaw the entire campaign process—from strategy and creative direction to execution, tracking, and optimization—while collaborating closely with design teams to test and refine ad creatives. Additionally, I utilized Meta Ads Manager and Google Analytics to monitor performance, analyze results, and continuously improve campaign efficiency and ROI.

Generated 100+ qualified leads within a month through paid and organic strategies; achieved a 2.35% CTR, £6.25 CPM, and £2.11 CPL, driving measurable growth and engagement for Bluebird Care

At Elicosol, I manage diverse client projects by executing paid advertising strategies across Facebook, Instagram, and Google using Facebook Ads Manager, Meta Business Suite, and Google Search Console. I lead campaigns end-to-end—from market research and creative development to CPC optimization and ROI analysis—targeting industries like real estate and e- commerce. Utilizing tools like Google Analytics, Google Keyword Planner, and Google Tag Manager, I monitor performance and optimize for results. I collaborate with creative and account teams to align strategies with client goals, using A/B testing and audience targeting to refine performance. My efforts consistently drive higher conversion rates, reduced acquisition costs, and improved brand visibility