Imran Sultan
Chief Marketing Officer
Lahore
Summary
Pragmatic professional with solid experience in leadership roles. Well-educated in web-based advertising, data analysis and publication marketing. High-achiever with moral character and integrity recognized for utilizing diverse marketing methods and tactics. Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic. Adept at implementing strategic business plans, driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals. Strong background in strategic planning, financial management and team development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
16
16
years of professional experience
11
11
years of post-secondary education
Work History
Chief Marketing Officer
Leaf Solution Tech.
Lahore
09.2022 - Current
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Produced media kits to showcase key marketing analytics and demographics for sales presentations
- Created official company page on various social media platforms to facilitate interaction with customers.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Increased market awareness and penetration through development of creative collateral.
- Increased consumer retention by reactivating dormant consumers through retention campaigns.
- Identified low-cost opportunities to increase visibility and drive traffic.
- Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Redesigned user experience, site functionality and online merchandising to increase sales.
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
Assistant Director Administration
University of Central Punjab
Lahore
11.2019 - 08.2022
- Created and updated physical records and digital files to maintain current, accurate, and compliant documentation.
- Worked closely with management to provide effective assistance for specific aspects of business operations.
- Trained and mentored new employees on industry practices and business operations.
- Created and updated records and files to maintain document compliance.
- Tracked key business metrics and made recommendations for proactive adjustments to policies and procedures.
- Led team of 700 + professionals in special projects and daily operations.
- Partnered with educators to instruct and mentor students with developmental and physical disabilities.
- Oversaw purchasing and organization of Stationary inventory.
- Trained and developed department leaders and management staff for specific projects and ongoing operational needs.
- Assisted senior leadership in managing all aspects of operations.
- Led teams of up to 400+ personnel, supervising daily performance as well as training and improvement plans.
- Verified supply chain conformance with production requirements by cultivating productive vendor relationships.
- Prioritized tasks and allocated resources appropriately to keep teams focused and productive.
- Directed team focused on taking development projects through monetization and mass production.
- Supported health agency inspections as liaison to regulatory agencies on technical and manufacturing issues related to assigned product and processes.
- Assessed risks associated with team activities and implemented appropriate procedures to mitigate potential problems.
- Communicated all capacity, sourcing and technology gaps with upper management.
- Supported capital project planning and contributed to feasibility studies.
- Reviewed proposed regulatory changes and evaluated potential impacts on business operations.
Manager Ecommerce and Customer Services
Uniworth Dress Company
Lahore
06.2018 - 09.2019
- Cross-trained existing employees to maximize team agility and performance.
- Maintained professional, organized, and safe environment for employees and patrons.
- Onboarded new employees with training and new hire documentation.
- Accomplished multiple tasks within established timeframes.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Developed and maintained relationships with customers and suppliers through account development.
- Maximized performance by monitoring daily activities and mentoring team members.
- Controlled costs to keep business operating within budget and increase profits.
- Planned and budgeted accurately to provide business with resources needed to operate smoothly.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
- Improved marketing to attract new customers and promote business.
- Managed and motivated employees to be productive and engaged in work.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Developed detailed plans based on broad guidance and direction.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Controlled resources and assets for department activities to comply with industry standards and government regulations.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Identified and communicated customer needs to supply chain capacity and quality teams.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
- Defined clear targets and objectives and communicated to other team members.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Established team priorities, maintained schedules and monitored performance.
- Launched quality assurance practices for each phase of development
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Assisted in organizing and overseeing assignments to drive operational excellence.
Patient Care Coordinator
Shaukat Khanum Memorial Cancer Hospital and Research Centers (SKMCH&RC)
Lahore
02.2017 - 06.2018
- Delivered excellent patient experiences and direct care.
- Acted as main point of contact for patients, doctors, and hospital staff by closely reviewing medical charts and maintaining high levels of communication.
- Worked closely with patients to deliver excellent and direct individualized patient care.
- Upheld confidentiality requirements and regulatory compliance guidelines.
- Maintained confidentiality of patient data and condition to safeguard health information.
- Coordinated transportation to get patients to and from medical appointments.
- Supported patients with necessary care during end-of-life phases by coordinating hospice care.
- Provided support and guidance to patients and families to navigate healthcare systems.
- Assisted patients with coordinating long-term care for chronic conditions to support and manage illnesses.
- Performed as subject matter expert for case management processes.
- Assisted patients with completing necessary paperwork and forms to provide healthcare facilities with essential information to bill for services.
- Applied administrative knowledge and courtesy to explain procedures and services to patients.
- Trained new staff on filing, phone etiquette and other office duties.
- Organized patient records and database to facilitate information storage and retrieval.
- Provided excellent customer service to patients and medical staff.
- Processed payments using cash and credit cards, maintaining accurate records of transactions.
- Answered incoming calls, scheduled appointments and filed medical records.
- Resolved customer complaints using established follow-up procedures.
- Responded to inquiries by directing calls to appropriate personnel.
- Compiled and maintained patient medical records to keep information complete and up-to-date.
- Offered simple, clear explanations to help clients and families understand hospital policies and procedures.
- Facilitated communication between patients and various departments and staff.
E-Care Executive
Telenor Pakistan
Lahore
11.2007 - 11.2015
- Established clear and competitive goals, growth roadmaps, and strategic business plans.
- Organized due diligence in preparation for sale of business unit.
- Implemented company policies, technical procedures and standards for preserving integrity and security of data, reports, and access.
- Conducted regular meetings with team to discuss issues, concerns and updates.
- Anticipated and tracked operational and tactical risks to provide strategic solutions.
- Launched new rewards program to identify and celebrate staff performance.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Identified trends and assessed opportunities to improve processes and execution.
- Prepared and drafted new policies to benefit company in meeting objectives.
- Collaborated with back-office team members to facilitate seamless business execution.
- Located bottlenecks to streamline existing processes.
- Established and implemented departmental policies, goals and objectives.
Education
MBA - Supply Chain
University of Management And Tecnology
Lahore Pakistan 03.2015 - 01.2018
Master of Science - Computer And Information Sciences
University of Management & Technology
Lahore, Pakistan 01.2001 - 12.2003
B.Com - Commerce
University of Punjab
Lahore, Pakistan 01.1999 - 12.2003
Skills
Vendor management
Corporate Communications
Contract Negotiation
C-level relationship management
Public Relations
Promotional campaigns
Traditional marketing strategies
Thought leadership
Social media proficiency
Staff Management
Business administration
Product positioning
Negotiation
Business planning
Budgeting
Consulting
Timeline
Chief Marketing Officer
Leaf Solution Tech.
09.2022 - Current
Assistant Director Administration
University of Central Punjab
11.2019 - 08.2022
Manager Ecommerce and Customer Services
Uniworth Dress Company
06.2018 - 09.2019
Patient Care Coordinator
Shaukat Khanum Memorial Cancer Hospital and Research Centers (SKMCH&RC)
02.2017 - 06.2018
MBA - Supply Chain
University of Management And Tecnology
03.2015 - 01.2018
E-Care Executive
Telenor Pakistan
11.2007 - 11.2015
Master of Science - Computer And Information Sciences
University of Management & Technology
01.2001 - 12.2003
B.Com - Commerce
University of Punjab
01.1999 - 12.2003